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Title: Supply Chain Management
Description: This note covers supply chain management lessons including topics on five external forces affecting the supply chain channels , Primary market institution and many more.
Description: This note covers supply chain management lessons including topics on five external forces affecting the supply chain channels , Primary market institution and many more.
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CHAPTER 5
Supply chain - Is a set of institutions that move goods from the point of production to the point
of consumption
...
Innovative retailers are always seeking to find a new method to change the existing supply
chain and replace it with a better one
...
They include manufacturers, wholesalers,
and retailers
...
● can act as both a wholesaler selling to small businesses and a retailer selling to
households
FACILITATING MARKETING INSTITUTIONS - Are those that do not actually take title but
assist in the marketing process by specializing in the performance of certain marketing
functions
...
- These institutions can provide, or help the retailer obtain, funds to finance
marketing functions
...
com, Inc
...
- Priceline collects consumer demand in the form of individual customer offers,
guaranteed by a credit card, for a particular product or service at a price set by
the customer
...
● Warehouses
- public warehouse Is a facility that stores goods for safekeeping for any owner in
return for a fee, usually based on space occupied
...
insure against a variety of events such as employee and customer injuries,
changes in interest rates, and the impact of terrorist activity
...
Manufacturer to Consumer
Indirect Supply Chain- Is the channel that occurs when a manufacturer sells its goods
through wholesalers and/or retailers
...
- Bridging the gap between Producer or Manufacturer and Business customer or
Consumer
...
Vertical marketing channels - are capital-intensive networks of several levels that are
professionally managed and rely on centrally programmed systems to realize the technological,
managerial, and promotional economies of long-term relationships
...
Quick response (QR) systems Also known as efficient consumer response (ECR) systems,
are integrated information, production, and logistical systems that obtain real-time information
on consumer actions by capturing sales data at point-of-purchase terminals and then
transmitting this information back through the entire channel to enable efficient production and
distribution scheduling
...
contractual vertical marketing channels -Use a contract to govern the working relationship
between channel members and include wholesaler-sponsored voluntary groups, retailer-owned
cooperatives, and franchised retail programs
...
retailer-owned cooperatives Are wholesale institutions, organized and owned by member
retailers, that offer scale economies and services to member retailers, which allows them to
compete with larger chain buying organizations
...
MANAGING RETAILER-SUPPLIER RELATIONS
- Inter-organizational Management that a retailer needs to understand: Dependency,
Power and Conflict
- Each party is dependent on each other (interdependent)
- Power - s the ability of one channel member to influence the decisions of the other
channel members
...
coercive power Is based on B’s belief that A has the capability to punish or harm B if B doesn’t
do what A wants
...
referent power Is based on the identification of B with A
...
informational power Is based on A’s ability to provide B with factual data
...
goal incompatibility
- Occurs when achieving the goals of either the supplier or the retailer would hamper the
performance of the other
...
domain disagreements
- Occur when there is disagreement about which member of the marketing channel should
make decisions
...
Diverter
-Is an unauthorized member of a channel who buys and sells excess merchandise to and from
authorized channel members
...
Free-riding
-Is when a consumer seeks product information, usage instructions, and sometimes even
warranty work from a full-service store but then, armed with the brand’s model number,
purchases the product from a limited service discounter or over the Internet
...
Collaboration in channel, or supply-chain, relations is facilitated by three important types of
behavior and attitude
...
two-way communication
- Occurs when both retailer and supplier communicate openly their ideas, concerns, and
plans
...
category management (CM)
- Is a process of managing all SKUs within a product category and involves the
simultaneous management of price, shelf-space, merchandising strategy, promotional
efforts, and other elements of the retail mix within the category based on the firm’s
...
IMPORTANCE OF BREAKEVEN SALES IN RETAIL PLANNING
- In planning your retail business knowledge of cost-volume-profit analysis using
breakeven sales approach is crucial
...
- Examples 1:
- Company X generated sales amounting to 1M with 60% cost of sales and fixed cost of
400,000
...
00
...
You are earning only
enough to pay off your Fixed cost of 400,000
...
00
Variable cost (60%)
- 600,000
...
00
Fixed Cost
- 400,000
...
Tax rate is 35% of Net Profit
...
38 in order to achieve
targeted net profit after tax
Title: Supply Chain Management
Description: This note covers supply chain management lessons including topics on five external forces affecting the supply chain channels , Primary market institution and many more.
Description: This note covers supply chain management lessons including topics on five external forces affecting the supply chain channels , Primary market institution and many more.