Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

MAHMOUD MEHREZ
MGMT 207 QUIZ
Thursday, November 19, 2020

CASE STUDY: FAST FASHION

9-14) Strategy is illustrated by this case story through the company’s
management process
...
In conclusion, the goals and
strategies of the organization includes (fast fashion), which is to design,
manufacture, and deliver in order to sell their products at a competitively fast
pace
...
Zara is identifying opportunities in the positive
sales trends within their stores, as well as negative trends that be a threat to
business productivity, so this is an internal analysis that the company is conducting
...
Zara is continuously expanding into new markets, most
recently with a global expansion when the company is deciding to add an online
platform, so it is clear that Zara is maintaining a strong corporate strategy geared
towards growth
...
Part of Zara’s mission statement also contributes to their
competitive strategy
...
Besides their affordable prices being competitive,
also they have a quick responsiveness to customer expectations that gives them a
competitive edge
...
Besides Inditex executives can review its strengths,
including its ability to keep up-to date with the external environment
...
The
company stores managers are taking note of what items have strong sales, and
perhaps placing those items towards the front of the store to draw in customers
and this is how managers analyze strengths
...

Since the managers have the most face to face interaction with customers, and
they are able to analyze customers’ expectations, it is clear that they are essential
to the SWOT analysis
...
Another opportunities may include searching for new areas in which
there are no stores selling high-fashion clothing at affordable price
...
This could include changing trends in
what customers are looking for, in a constant way, and identifying competing
brands opening in locations near Zara branches
...


9-16) it is clear that the competitive advantage that Zara is pursuing is for fast
fashion
...
Today
consumer is looking for speedy customer service response, plus he is searching for
instant gratification when it comes to products and services, including speed to
market and speed for delivery
...
On the other hand, Zara is

exploits its competitive advantage through its growth strategy, by expanding into
different markets and by taking its online business
...


9-17) I think that Zara’s success is due to both internal and external factors
...

The external environment also contributes to their success, with more customers
looking for affordable high fashion options, and with more and more
advancements in technology that allows fast production
...

With the use of their internet platform, they are able to accomplish this consumer
need for seed, as well as keep up with the growing market towards online retail,
since online sales are projected to triple in growth over the next years
...
Expanding to online has also some
implications on resources and capabilities
...
Zara needs to
make sure it has the resources and technology to sustain their mission to have the
latest trends, and they are able to deliver them to customers at a fast pace, plus
they need to make sure they have enough supplies to meet potential demand
...


CASE STUDY: REWIND AND REPLAY

9-19) Netflix has a differentiation strategy going on because a lot of customers of
Netflix love the fast online streaming option for a low monthly payment, which
gains more customers loyalty
...

Besides, they are carrying a low cost strategy, which is good for a differentiation
strategy because customers will be more different
...


9-20) Netflix has many competitive advantages, but the ones that stick out the
most are their technology base and its speed
...
The speed is
important no one wants to wait for their video to lead or for it to buffer in
between
...
Their service is also simple to use and there are no
hidden fees
...
I cannot
imagine how much money they put to create a service like this, but in the long-run

it is worth it because now they have a stable service they just have to update new
shows and movies
...
This is the only major con about Netflix because people like
being more updated on their shows
...


9-22) t

---