Notesale: Turn your study into money

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TOPIC: Module 6 – COMMUNICATION FOR VARIOUS PURPOSES
6
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2 Second Function: To Persuade
6
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Whenever we communicate, we always have a definite purpose, which is usually
intentional, perceptive, or recognizable, and functional (or designed to achieve
something positive)
...
To avoid having this unintended negative effect,
we need to use clear, correct language and be sensitive to cultural differences
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FIRST FUNCTION: TO PROVIDE INFORMATION
That we live an information age is given, and that providing information, a task
we perform hundreds of times each day, is undeniably the most common and
important form of communication
...

NATURE OF INFORMATIVE COMMUNICATION (LUCAS, 2012)
1
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They may be nonliving or living, such a place, structures, animals, and even
people
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Duterte as President Electronic gadgets Dinosaurs ruling the
world
2
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Communication about process explains how something
is made, how something is done, or how something works
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Events – can be anything that happens or is regarded is happening
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Concepts- may consist of beliefs, theories, ideas, principles, and the like
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Example: Philosophy of Education Confucianism Terrorism
FORMAL SITUATION REQUIRING INFORMATIVE COMMUNICATION
1
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2
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3
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4
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5
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ORGANIZATION PATTERNS FOR INFORMATIVE SPEECHES (NELSON, 2012)
1
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2
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3
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4
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GUIDELINES FOR INFORMATIVE SPEAKING (JAFFE, 2010)
1
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2
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3
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4
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5
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6
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7
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SECOND FUNCTION: TO PURSUADE
Persuasion is the process of creating, reinforcing, or changing people‘s belief
or action
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DIFFERENCIES BETWEEN INFORMATIVE AND PURSUASIVE SPEECHES
Informative speakers fulfill the role of an expert on a topic and seek to
facilitate audience understanding about it
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ELEMENT OF PERSUASIVE (LUCAS, 2012)
1
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Here, the speaker attempts
to persuade others by using authorities and trustworthy course or support
of the message
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Example: As a mother of five healthy eaters, I can assure you that
introducing vegetables to babies as early as possible avoids fussy
feedings
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Pathos- this refers to the speaker‘s appeal to emotion
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Example: Imagine your children facing a future without you- then,
take the opportunity today to give up drugs and create a healthier
you
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Logos- this involves using logic to support a speaker‘s statement and
thereby, persuading his audience
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Example: Drug addiction is a development disease
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TYPES OF PERSUASIVE SPEECHES (LUCAS, 2012)
1
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The speaker tries to persuade an audience that something did
or did not occur, or that event did, in fact, cause another
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Speeches on Question of value- a question of value asks for subjective
evaluation of something ‘s worth, significance, quality, or condition
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3 Speeches of Question of Policy- while question of value makes judgments
about topic and promote speaker of the significance of something, a question
of policy asks what specific course of action should be taken or how a problem
should be solved
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BE CAREFUL ABOUT WHOM YOU TRUST
2
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YOU AND YOUR MESSAGE ARE PERSUASIVE IF YOU HAVE A LONG
POSITIVE HISTORY
4
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AVOID FALLACIES
THIRD FUNCTION: TO ENTERTAIN, HONOR, PR PRAISE, AND SO ON
This function refers to some other purposes of communication, specifically
those that mark the day-to-day life- high points that stand out above the ordinary
routine
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1
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2
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3
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Instead, their ornament styling may
suggest more subtle and creative ways, and they are relatively short
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Formality- they are a bit more formal, but formality refers more to the
degree of professional used by the speaker to share his ideas with his listener
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a
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b
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Focus on qualification
most relevant to the occasion and on some other interesting facts about
him
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Conclusion-summarize his qualifications and use that summary to
explain why he was asked to speak
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

Speech of Presentation- this speech is used when a person is publicly
presented with a gift or an award
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1
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2
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3
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

Speech of acceptance-this speech is delivered by individuals who have been
recognized, honored, or awarded
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1
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He must minimize personal accomplishment, demonstrating, a sense
of perspective, even humility
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To be succinct brevity is the soul of wit, so he must keep his remarks brief
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To contextualize the award-he may provide a context for the award by
describing what he did that led to the award, or tell a story related to the
occasion
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

Commencement Address-a commencement address is also known as graduation
speech
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Examples are tribute, dedication,
and eulogies
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

Tributes- are commemorative speeches that highlight and reinforce cultural
belief, values, and behavior
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CONTEST SPEECH
Event fall into categories of public speaking and interpretation
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

Ordinary Oratory - in this speech contest, the speaker is allowed to choose
his topic and write his own speech about it
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

Extemporaneous

Speech

-

in

extemporaneous-speaking

competition,

participants is required to choose one topic from several given topics and
prepared a five to seven minutes speech on the topics
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TYPE OF SPEECH BASED ON DELIVERY


Impromptu Speech- for instance, while attending your best friend‘s 18th
birthday the guest begin chanting your name followed by the word ‖speech,
speech, speech‖
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Anticipate that you may be called upon to speak
2
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Be prepared with a few stories and remarks

EXTEMPORANEOUS SPEECH
-it is the presentation of carefully planned and rehearsed speech, spoken in a
conversational manner using brief notes
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Campaign
2
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Seminar lecture
4
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Talks about trip, study or event 6
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Starting your speech
a
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b
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c
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d
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e
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2
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Feel free to use your hands to gesture, but do not plan all your gesture
ahead of time
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Do your best to avoid nervous mannerism such as twisting your hair, wringing
your hands, shifting your weight from one foot to the other, or tapping your finger
on the lecture
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Eye contact
a
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b
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4
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Try to use your voice as expressively as you would in normal conversation
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Make a concentrate on projecting your voice to the back of the room and
fight against racing through your speech
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The following
situations call for this kind of speech
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Ceremonial speeches, such as eulogies, tributes, and award
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Political speeches
3
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Presentation of policy
MEMORIZED SPEECH
It is a speech that you as speaker need to deliver by rote
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This type of speech is utilized in
situation like the following
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Oratorical competition
2
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Welcoming very important dignitaries
4
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Banquet speech



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