Notesale: Turn your study into money

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EVALUATING MESSAGES AND/OR IMAGES
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2 Semiotics and Text Analysis
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It
comprises verbal and/or nonverbal content, which may be spoken, written, or manual (for
sign language)
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g
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A text is an ―assemblage of signs (such as words, images sounds and/or gestures)
constructed (and interpreted) with reference to the conventions associated with a genre
and in a particular medium of communication (such as verbal, nonverbal, or both) (Chandler,
2017)
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It may include such broad categories
as speech and writing or print and broadcasting, or relate to specific technical forms within
the mass media (radio, television, newspapers, magazines, books, photographs, films, and
records) or the media of interpersonal communication (telephone, letter, fax, email,
videoconferencing, computer-based chat systems)
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Presentation covers the layout, format, length, oral delivery (voice, body language,
timing) and any other conventions, such as spelling and referencing (Hoadley & Nixon, 2017)
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Semiotics involves “the study not only of what we refer to as ‘signs’ in everyday
speech, but of anything which ‘stands for’ something else; in a semiotic sense, signs
take the form of words, images, sounds, gestures, and objects”
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Here is a list of mistranslations seen around the world
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Aeroflot advert: ―introducing wide boiled aircraft for your comfort‖
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A sign on a car in Manila, Philippines: ―Car and owner for sale
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At a Korean restaurant in Auckland, New Zealand: ―We do not re-use the food
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Athens hotel: ―Visitors are expected to complain at the office between the hours
of 9
and 11 A
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daily
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Belgrade hotel elevator: ―To move the cabin, push button for wishing floor
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Driving is then going alphabetically by national order
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Hotel elevator, Paris: ―Please leave your values at the front desk
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Hotel in Japan: ―You are invited to take advantage of the chambermaid
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In a New Zealand restaurant: “Open seven days a week, and weekends too
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Instructions on a Korean flight: ―Upon arrival at Kimpo and Kimahie airport,
please
wear your clothes
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Japanese hotel room: ―Please to bathe inside the tub
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Sign at Mexican disco: ―Members and non-members only
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Tokyo hotel’s rules and regulations: ―Guests are requested NOT to smoke or
do
other disgusting behaviors in bed
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War museum on the River Kwai, Thailand: ―The Museum is building now – sorry
for the visitor
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The five types of mass media are print, radio, regular
broadcast television, cable television, and telecommunications, such as the Internet or
satellite services
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A text is ―multimodal‖ when it combines two or more of the five semiotic systems
(Anstey & Bull, 2010):
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Visual system, consisting of aspects, such as color, vectors, and viewpoint in still and
moving images;

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Gestural system, including aspects, such as movement, speed, and stillness in facial
expression and body language; and
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Twitter and Citizen Journalist
are ways of “doing” new
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