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Please write clearly in block capitals
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GCSE
BUSINESS
Paper 1 Influences of operations and HRM on business activity
Thursday 21 May 2020
Afternoon
Time allowed: 1 hour 45 minutes
Materials
For Examiner’s Use
For this paper you must have:
• a calculator
...
Fill in the boxes at the top of this page
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You must answer the questions in the spaces provided
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• If you need extra space for your answer(s), use the lined pages at the end of
this book
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• Do all rough work in this answer book
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•
•
•
•
B
C
TOTAL
Information
• The marks for each question are shown in brackets
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*JUN208132101*
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8132/1
2
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box
Section A
Answer all questions in the spaces provided
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For each question completely fill in the circle alongside the appropriate answer
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If you wish to return to an answer previously crossed out, ring the answer you now wish to select
as shown
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1
Identify which of the following is a characteristic of a tall organisational structure
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B There are few employees
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D There will be a short chain of command
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2
Which of the following describes a situation when a profit must be made?
[1 mark]
A Revenue is equal to total costs
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C Total costs are higher than revenue
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3
0 1
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4
Which of the following would be correct if a business decreases its span of control?
[1 mark]
A The junior employees would have more independence and
make more decisions
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C There are less levels of hierarchy in a business’s organisational
structure
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0 1
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6
Which type of training has the benefit of bringing new ideas into the business?
[1 mark]
A Induction
B Mentoring
C Off-the-job
D On-the-job
0 1
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[2 marks]
1
2
0 1
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0 1
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*04*
[2 marks]
[2 marks]
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5
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0 1
...
0 1
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0 1
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[4 marks]
[2 marks]
[2 marks]
Benefit 1
Benefit 2
20
Turn over for Section B
Turn over ►
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Section B
Answer all questions in the spaces provided
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The business was
set up seven years ago to sell activity holidays in the UK
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He had been unhappy when working for a
large insurance company
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Adventures
offers a range of activities such as windsurfing, canoeing and surfing
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The business employs an instructor and books the hotel
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Table 1: Cost information for a windsurfing weekend
Number of
participants
Fixed costs
Total variable costs
10
£1500
£2600
John strongly believes that a successful business should be a sustainable
business
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This means
Adventures often pay a premium price for accommodation
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John has never skied himself so he has asked
his friend Lucas for some advice
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He is
familiar with the local hotels there and knows several ski instructors
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Lucas would like to form a partnership in which decisions
are shared equally with John
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1
*06*
Define sustainability
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2
Using Item A, give one reason why John became an entrepreneur
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3
Using Table 1, calculate the average unit cost for 24 participants in the windsurfing
weekend
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[1 mark]
[5 marks]
Formula
Workings
Answer £
Question 2 continues on the next page
Turn over ►
*07*
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0 2
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Although the extra
investment his friend will contribute to the business is a benefit, John does not want to
make his decision based on this
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Give reasons for your recommendation
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Adventures’ employees are expected to sell holidays and take
payments but also deal with all customer enquiries such as advice on local facilities
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Other rival
businesses have increased their salaries
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Discounts on holidays,
commission or profit sharing are being used by different competitors
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The business plan outlines the objectives of the business
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To achieve this, the business would need to sell on average
2000 ski holidays each winter
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The new employees enjoy skiing; one of them will live in the ski resort for the winter
and support customers when on holiday
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5
Explain, using an example, the difference between a need and a want
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6
Analyse one benefit to John of drawing up a business plan to expand into
ski holidays
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7
Adventures made a profit of £50 000 last year
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This would be shared
amongst all the employees in equal amounts, regardless of their sales or how long
they have been employed
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Give reasons for your recommendation
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0 3
Item C: JCC Shoes
JCC Shoes is a manufacturer and retailer of shoes
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The business is
facing increasing competition from other shops selling school shoes
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In response to this competition, JCC
Shoes has redesigned some of its shoes
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These
shoes are sold as part of JCC Shoes’ new redesigned school range
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Over the last two years JCC Shoes has increased its use of social media to
improve interaction with customers
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The
business encourages customers to respond to its posts, add their own comments,
and upload pictures and videos
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1
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box
Businesses are affected by changes in the external business environment
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[2 marks]
1
2
0 3
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[2 marks]
0 3
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Assuming this percentage increase continues in 2020, calculate the number of
customer responses JCC Shoes should receive in 2020 on Instagram
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[4 marks]
Percentage increase of Instagram responses
Workings
Number of customer responses on Instagram in 2020
Workings
Final answer
Turn over ►
*15*
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0 3
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[6 marks]
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17
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Question 3 continues on the next page
DO NOT WRITE ON THIS PAGE
ANSWER IN THE SPACES PROVIDED
Turn over ►
*17*
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Item D: JCC Shoes
JCC Shoes has a tall organisational structure
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The company’s human resource (HR)
employees have extensive knowledge of employment law
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JCC Shoes has 200 stores in the UK; each store has a manager
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The area managers are loyal staff who have been promoted from within the
business
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• Hold fortnightly meetings on sales with store managers
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• Attend a monthly meeting at Head Office
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Store managers do not directly contact Head
Office
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Each store offers measurements of children’s feet, and lots of advice on the correct
fitting of shoes
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The company believes that children’s
shoes should be correctly fitted so that they don’t affect the growth of the child’s
feet
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No other
shoe shops offer this
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JCC Shoes’ profit has been falling
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0 3
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Explain one other way JCC Shoes could measure the success of the business
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6
All important decisions at JCC Shoes are made at its Head Office
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[6 marks]
Question 3 continues on the next page
Turn over ►
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0 3
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Both options will result in exactly the same amount of cost savings for
the business
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• Reduce the one-week training of sales assistants in customer service to one day
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Evaluate which of these two options will have the biggest long-term impact on
JCC Shoes
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[12 marks]
*20*
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21
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Extra space
Turn over ►
*21*
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36
END OF QUESTIONS
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ANSWER IN THE SPACES PROVIDED
*23*
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number
*24*
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number
*25*
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Question
number
*26*
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number
*27*
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There are no questions printed on this page
DO NOT WRITE ON THIS PAGE
ANSWER IN THE SPACES PROVIDED
Copyright information
For confidentiality purposes, all acknowledgements of third-party copyright material are published in a separate booklet
...
aqa
...
uk
...
In some cases, efforts to contact copyright-holders may have been unsuccessful
and AQA will be happy to rectify any omissions of acknowledgements
...
Copyright © 2020 AQA and its licensors
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