Notesale: Turn your study into money

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We will be covering all the topics in these noted related to Amazon &
Virtual Assistance
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Amazon is the largest online retailer in the world (A big bazaar that invites the
investors to open a shop in it and sell whatever they want to sell to the audience
who comes on amazon and find different things)
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Issues with Sellers
Issue is that either investors do not have time for it OR have no efficient skill to
selling successfully on AMAZON, so what they require is ASSISTANTS who help
them managing and growing their business successfully
...
) to find the experts who use to
provide their services as AMAZON EXPERT VIRTUAL ASSITANT)
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As we are seeing a rapid growth in the field of ecommerce (especially amazon) so
that’s why we suggest having a strong grip on the skill of Ecommerce Expert and
offer your services virtually to the people who are selling online on AMAZON
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So, let’s start;

How Amazon Works?
To do business on amazon, you need to create a seller account on any of amazon
marketplaces
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So as per the budget or your desired market you may create the account
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amazon
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com to search and purchase things
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amazon
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uk and start selling there to
people of United Kingdome etc
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1
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3
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5
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7
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There are two
types of amazon’s accounts
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Once you create amazon account either Individual or business, you have 2 options
to choose
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99 per unit to sell, and you’ll
be allowed to sell just 40 units per month & will be restricted by amazon in
many things
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99 monthly and can sell as
many units as you can
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YOU MAY SWITCH THESE SELLING PLANS ANYTIME YOU WANT
BY GOING INTO SETTING OF YOUR SELLER ACCOUNT
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youtube
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We recommend creating business account as it helps you in TAX matters as well
as it is requirement if you’ll be doing WHOLESALE
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You have multiple methods of selling on amazon as below
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You chose the design
You find the source
You label your logo on it
You market / advertise it
It’s totally your property
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Plus, we are not selling our own brand as we are
on the risk whenever brand wants, he can kick us to stop selling their
items on amazon
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You list it on amazon and once buyer orders
your product on amazon, you simply copy the details of that buyer and
reach at the other ecommerce store where you found that selling at low
price and purchase from there
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Issue here is that amazon do not allow this kind of drop shipping so if
any buyer complains to amazon that I got the product in eBay or other
store’s box or invoice
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It required more budget when doing PL as you are building your
own brand
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What is FBM & FBA?
Whether you are doing PL or Wholesale, you will be having two options
of FBM or FBA
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FBA stands for Fulfilment by Amazon; in which you list item on
amazon and send your stock into AMAZON WAREHOUSE where
amazon stores your stock and once you get an order, amazon picks the
product from your stock, packs it in the box and delivers to the
customer
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SCENARIO: 1
I have 20,000 USD and wants to do business on amazon
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Can you please provide me a clear road
map??

Product Research
We cannot sell anything we like or want on amazon as every business
rotates around 2 things
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Demand
2
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• How many people are searching for that product?
How many people are purchasing the product?
How much revenue being generated by the market by selling that
product?

Competition means
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So, keeping that in mind WE designed a criterion whom we call Product
Research Criteria
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PRODUCT HUNTING CRITERIA FOR THE USA
APRIL 2021

STEPS BEFORE ANALYSIS

1

S0RTBYREU5NUE
(| GN TO LOW)

2 REMOTE IRRELE¥£IJT

AVOID D8PLICATIOfl BY
C08flTI#G IT AS 1 SELLER

ANALYSIS CRITERIA

PRODUCTS TO AVOID
BUDGETING
IN USD

V OVERSIZ E
¥ W EAP0 NS RELATE 0
•• EASILY BREAKABLE
•• RESTRICTED PROOUCTS
HAZ MAT
V N0 PATENT
V LITHIUM ION BATT ERIES

PRODUCT HUNTING CRITERIA FOR UK/EU/CA/MX

We used to check all the things given in the criteria but how can we?
Here tools will help us, there are many tools in the market that can be
used to analyze the data of market (sellers)
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Jungle Scout
Helium 10
These tools have APIs connected with amazon that pulls out the data and
show us on the screen to help us analyzing the market
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First, we must have to understand the KEYWORD SCIENCE as this
is the game of keywords
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Customers add the keyword in amazon search box like ‘Laptop

Stands to tell amazon their need and then amazon shows them the
sellers selling the laptop stands
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There are few categories that requires approval if you want to sell
products that relates to them
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A few detailed videos on Product Research are given below that clears
your concepts easily
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How to use Jungle Scout for Product Research
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youtube
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How to use Helium 10 for Product Research
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youtube
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Product Research Techniques
https://www
...
com/watch?v=EnV2ehXaNoc
4
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youtube
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Product Research in UAE
https://www
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com/watch?v=2w-5PguQMEo
So that is how your product research to find hot items to sell on
amazon
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There are few steps involve in COMPETITOR PICKING
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Checking the seller with low reviews and high revenue (More than
our target revenue) on first page
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Read the negative reviews to make improvements in your
product
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Plan how you are going to add value in existing offer (You
may check other markets to get an idea)
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Hire Patent Checker to confirm the product is not the
PATENT
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Once you select the final design, first check the patent of the product
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Difference between Patent and Trademark?
Patent refers to a specific design of a product while trademark is the
brand name or slogan that you register so in trademark no one can use
any product on which your brand name of logo is mentioned however he
can put his own logo or brand name on it to sell
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Benefits of Patent:
No one can sell the design that you registered
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Benefits of Trademark
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You may run different kind of advertisings on amazon for your
product
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youtube
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youtube
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That is how you can enroll for brand registry:
https://www
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com/watch?v=MMLe7QZECeU

Sourcing
So, after competitor picking we jump into the step of sourcing
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It means
finding reputable suppliers to buy quality products at a good price
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However, there are a lot of manufacturers and distributors on ALI
BABA for millions of products so we cannot contact / trust each seller
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Ali Baba membership: 3+ years (Seller must be
on Ali Baba since more than 3 years
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Trade assurance (Ali Baba will keep the dealt
amount and will be a guarantor for both parties
so

things could be smooth and trustworthy
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Verified Supplier (Means Ali Baba has inspected
and Verified the supplier by sending his team to
his factory)

Get quotes on FOB or DDP terms
(International Commercial Terms)
Free on Board (FOB) –The seller must load the goods on board of
the ship, nominated by the buyer
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Delivered Duty Paid (DDP) –The seller is responsible for
delivering the goods to the named place in the country of the buyer
and pays all costs in bringing the goods to the destination
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)
Should have relevant certifications related to
that product or product category
Payment terms: 30% advance and rest before delivery
Mode of payment: PayPal, Credit card, T/T, etc
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https://www
...
com/watch?v=TeYrVk_gn3k

For contacting the supplier we can use different templates
available on internet however the one I am using is below;
https://drive
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com/file/d/1K_3TI9al2vftfXitMerGjZu0Yu5avg7/view?usp=sharing

Upon contacting multiple suppliers, we chose at least 3 suppliers and
orders the samples from them as well as order the product from the
competitor to compare the quality with the samples
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To calculate the profit margins, we use AMAZON FBA
REVENUE CALCULATOR
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youtube
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Once production done, we hire INSPECTION COMPANY to
quality assurance of our inventory
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If inspection gets passed, you pay the rest amount and ask the supplier
to send the inventory
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)
A few videos that are helpful in sourcing
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youtube
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https://www
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com/watch?v=wzCDUwW5M3Q
How to use Ali Baba for finding Suppliers
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youtube
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Product Listing is the process of creating the content of your product to
display on amazon and upload it on AMAZON
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Title
Features
Brand Name
Description
Images
Price
Variations (If any)
Fulfilment Method

Above are the things that customer can see when open your product
detail page on amazon
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UPC is the product ID that you require to list any product on amazon
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So first we arrange all above mentioned elements before doing
product listing
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Writing the Title, Features (Bullet Points), Description of a product is
called Product Listing Content / Description Writing
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Product title – You can use between 150-200 characters for the title,
depending on the listing
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However, Amazon recommends a length of max
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EXAMPLE: XOGO Ice Cream Scoop – Premium Quality
Stainless Steel Ice Cream Scooper with Nonslip Grip – Black

Bullet Points

Description
Finally, the product description
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Further,
it’s the perfect place not only to provide additional information, but also
to embed long-tail keywords
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Naturally, using all
of them is recommended
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Main features, benefits explained with long-tail keywords has turned
out to work best
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High resolution, professional photos and
showing the product in different positions that’s how it is supposed to
be
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is what a potential customer wants to see
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amazon
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Amazon UPC is nothing, but a unique code assigned to each product on
the Amazon marketplace
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Think of it as Amazon's
system to separate each product in its database
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We recommend purchasing from Nationwidebarcode
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UPC is product wise not quantity wise, Means If you are listing a
product “ICE CREAM SCOOP” and sending its 500 pcs into amazon

warehouse for FBA, you will need a single UPC that will be the
identification of all 500 Units
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For example, 1 ice cream scoop with 2 colors variations pink and blue
will be needing 2 UPCs, 1 for Pink and 1 for Blue
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Below is the
complete video about how to do product listing on amazon
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https://youtu
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https://youtu
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https://youtu
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Keywords are the phrases that describe a product OR Keywords
are the phrases that explains the customer need
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Amazon will see how
many sellers have used Laptop stands for HP in the content of
their listing (title, bullets or description) and picks the relevant
one for the buyer in search result
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For this purpose, we use to do KEYWORD RESEARCH
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Make sure to use always relevant keywords in your content to
avoid irrelevant traffic, means if you are selling plastic ice
cream scoop then stainless-steel ice cream scoop is not your
keyword, so avoid it
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https://drive
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com/file/d/1fQEZiUyssAYnI8_yREdEqzomNal
W7QY1/view?usp=sharing
Backend Search Terms:
Backend Search terms are the hidden keywords you can use in Search
Terms field while doing product listing, Purpose of the BACKEND
SEARCH TERMS is to give amazon all the ‘terms’ that you are sure
can be used on amazon with your keyword
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e
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with your product name so you may use all those words
into backend search terms field
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Here are a few of the important ones:
Stay under the length of 250 bytes as specified by Amazon
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Amazon’s algorithm will index every keyword included in your
product listing, so no duplicates are required
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Use singular or plural
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Include keyword synonyms (i
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, nappy, diaper, etc
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Avoid using punctuation
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Competitor Analysis
Competitor Research is the method of finding all those keywords on
which our competitors are ranked or getting sales from
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Below is the method of doing competitor’s keywords analysis:
https://drive
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com/file/d/1TWuD98pTR1ELSJZTzjdI_HO3tcc
_TEup/view?usp=sharing

Amazon FBA Shipping Plan
When you're ready to send inventory to Amazon, you begin by creating
a shipping plan
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Then select Send/Replenish Inventory from the
Action on Selected drop-down menu
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• Add to an Existing Shipping plan to add products to an open
shipping plan
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• Confirm your ship-from address
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It may be your
home or business
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To change the ship-from address, click Ship
from another address
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Individual products are single products of varying
quantities and conditions
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Below is the complete video of CREATING SHIPMENT PLAN
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be/3j7VeLYdrR8

Product Launch & Rank
Once your product gets activated on amazon, it means your launching
has started
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Because you do have the new release tag and amazon realize
that, so he gives you this favor
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For a successful launch we recommend doing PPC
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As we
discussed amazon ranks us on any keyword on the basis of sale on it,
so when we are new seller, we definitely have zero sales hence no
ranking
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Ranking of amazon sponsored ads depends upon three factors
• Bid on the Keyword
• Relevancy on that Keyword
• Conversion History on that Keyword

Bid means how much you are willing to pay to amazon once a buyer
clicks on your ad to view your product page, more you bid high more
your chances will be to appear on top
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e
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Amazon won’t display your ad as it’s
totally irrelevant
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Amazon sums score of all three factors and gives you a sponsored
rank on the top of the page, mid or bottom or even 2nd 3rd page and
so on
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So, if you don’t have a
defined plan in place, it may become difficult to achieve your PPC
goals on Amazon
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Sponsored Products – keyword- and ASIN-targeted ads like
Google Ad words that enable you to promote individual products
within Amazon search results and on product detail pages
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Sponsored Brands – ads for brand building that allow brands to
promote a custom headline, brand logo, and up to 3 products in
their ad in the top spot above Amazon search results (and other
placements), with the ability to send shoppers to their Amazon
Stores page or a custom landing page on Amazon
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They deliver relevant ads both on Amazon and on
external websites to shoppers who are visiting or visited
(remarketing) specific products on Amazon
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You pay only when a potential customer clicks on the ad
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How does the PPC auction work?
The cost-per-click (CPC) for each ad on Amazon is determined in a
so-called second-price auction
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The highest bidder wins the highest ad position (ad rank #1) and will
also pay the highest CPC, but the highest bidder does not pay the
amount they bid
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01 more than
the second-highest bid
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Amazon PPC sales have a direct influence on a product’s
organic ranking on Amazon
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This effect is especially important for new products
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Amazon PPC can change
that by driving traffic to your FBA or FBM product listing and
thereby boosting sales as well as generating reviews to drive further
conversions
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Regardless of the goal of
your campaign, you will always need to calculate your product
margin first to determine how much margin you can afford to spend
on Amazon PPC
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Why? In the example below you can see that your profit
margin before ad spend is 25%
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How do I calculate my target ACoS?
If your goal is to run a profitable campaign, you can use your profit
margin/break-even ACoS to determine a realistic target net profit
margin for your product
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This is your target ACoS
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• Target ACoS = Profit Margin before Ad Spend – Target
Profit Margin After Ad Spend

Optimize your Amazon listing before you start
with Amazon PPC
Before you start with Amazon PPC, it’s important to ensure your
Amazon product listings are optimized for Amazon SEO
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Amazon SEO is a two-step process:

• Keyword Optimization: Include all relevant keywords for
which the product should be found in the product listing text
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• Listing / Content Optimization: Include high quality and
relevant pictures, engaging copy, etc
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Keywords and match types
Keyword targeting is available for Sponsored Products and
Sponsored Brands ads
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Ads will either appear in search results for the
matched search terms or on product pages that are visited from these
search results
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• Phrase match type: search terms that contain all components
of your keyword in the same order
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Product targeting (ASINs and categories)
Amazon Product Targeting (available for all types of Sponsored ads)
allows you to target your ads using a product’s Amazon Standard
Identification Numbers (ASIN) or a category where you can display
your ad on competitor’s page
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You can find the ASIN on the
item’s product information page
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https://www
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com/watch?v=a7zB19V8rjU
https://youtu
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youtube
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youtube
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youtube
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youtube
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youtube

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