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Title: Amazon - Product Research - Sourcing - Criteria - Lisitng - Title - Description - Keyword Research
Description: Amazon • Why Amazon • Issues With Seller • Virtual Assistant • How Amazon’s Work • Amazon’s Global Marketplaces • Account Creation on any marketplace • Demo of How to create seller account Amazon Business Model • What is FBM & FBA? • Product Research • Product Hunting Criteria of various countries • Competitor Pocking • Sourcing • Product sourcing process flow • Listing • Product Title Guideline • Description • Keyword Research • Competitor Analysis • Amazon FBA Shipping Plan • Product Launch & Rank • PPC • Budget
Description: Amazon • Why Amazon • Issues With Seller • Virtual Assistant • How Amazon’s Work • Amazon’s Global Marketplaces • Account Creation on any marketplace • Demo of How to create seller account Amazon Business Model • What is FBM & FBA? • Product Research • Product Hunting Criteria of various countries • Competitor Pocking • Sourcing • Product sourcing process flow • Listing • Product Title Guideline • Description • Keyword Research • Competitor Analysis • Amazon FBA Shipping Plan • Product Launch & Rank • PPC • Budget
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We will be covering all the topics in these noted related to Amazon &
Virtual Assistance
...
Amazon is the largest online retailer in the world (A big bazaar that invites the
investors to open a shop in it and sell whatever they want to sell to the audience
who comes on amazon and find different things)
...
Issues with Sellers
Issue is that either investors do not have time for it OR have no efficient skill to
selling successfully on AMAZON, so what they require is ASSISTANTS who help
them managing and growing their business successfully
...
) to find the experts who use to
provide their services as AMAZON EXPERT VIRTUAL ASSITANT)
...
As we are seeing a rapid growth in the field of ecommerce (especially amazon) so
that’s why we suggest having a strong grip on the skill of Ecommerce Expert and
offer your services virtually to the people who are selling online on AMAZON
...
So, let’s start;
How Amazon Works?
To do business on amazon, you need to create a seller account on any of amazon
marketplaces
...
So as per the budget or your desired market you may create the account
...
amazon
...
com to search and purchase things
...
amazon
...
uk and start selling there to
people of United Kingdome etc
...
1
...
3
...
5
...
7
...
There are two
types of amazon’s accounts
...
Once you create amazon account either Individual or business, you have 2 options
to choose
...
99 per unit to sell, and you’ll
be allowed to sell just 40 units per month & will be restricted by amazon in
many things
...
99 monthly and can sell as
many units as you can
...
YOU MAY SWITCH THESE SELLING PLANS ANYTIME YOU WANT
BY GOING INTO SETTING OF YOUR SELLER ACCOUNT
...
youtube
...
We recommend creating business account as it helps you in TAX matters as well
as it is requirement if you’ll be doing WHOLESALE
...
You have multiple methods of selling on amazon as below
...
You chose the design
You find the source
You label your logo on it
You market / advertise it
It’s totally your property
...
Plus, we are not selling our own brand as we are
on the risk whenever brand wants, he can kick us to stop selling their
items on amazon
...
You list it on amazon and once buyer orders
your product on amazon, you simply copy the details of that buyer and
reach at the other ecommerce store where you found that selling at low
price and purchase from there
...
Issue here is that amazon do not allow this kind of drop shipping so if
any buyer complains to amazon that I got the product in eBay or other
store’s box or invoice
...
It required more budget when doing PL as you are building your
own brand
...
What is FBM & FBA?
Whether you are doing PL or Wholesale, you will be having two options
of FBM or FBA
...
FBA stands for Fulfilment by Amazon; in which you list item on
amazon and send your stock into AMAZON WAREHOUSE where
amazon stores your stock and once you get an order, amazon picks the
product from your stock, packs it in the box and delivers to the
customer
...
SCENARIO: 1
I have 20,000 USD and wants to do business on amazon
...
Can you please provide me a clear road
map??
Product Research
We cannot sell anything we like or want on amazon as every business
rotates around 2 things
...
Demand
2
...
• How many people are searching for that product?
How many people are purchasing the product?
How much revenue being generated by the market by selling that
product?
Competition means
...
So, keeping that in mind WE designed a criterion whom we call Product
Research Criteria
...
PRODUCT HUNTING CRITERIA FOR THE USA
APRIL 2021
STEPS BEFORE ANALYSIS
1
S0RTBYREU5NUE
(| GN TO LOW)
2 REMOTE IRRELE¥£IJT
AVOID D8PLICATIOfl BY
C08flTI#G IT AS 1 SELLER
ANALYSIS CRITERIA
PRODUCTS TO AVOID
BUDGETING
IN USD
V OVERSIZ E
¥ W EAP0 NS RELATE 0
•• EASILY BREAKABLE
•• RESTRICTED PROOUCTS
HAZ MAT
V N0 PATENT
V LITHIUM ION BATT ERIES
PRODUCT HUNTING CRITERIA FOR UK/EU/CA/MX
We used to check all the things given in the criteria but how can we?
Here tools will help us, there are many tools in the market that can be
used to analyze the data of market (sellers)
...
Jungle Scout
Helium 10
These tools have APIs connected with amazon that pulls out the data and
show us on the screen to help us analyzing the market
...
First, we must have to understand the KEYWORD SCIENCE as this
is the game of keywords
...
Customers add the keyword in amazon search box like ‘Laptop
Stands to tell amazon their need and then amazon shows them the
sellers selling the laptop stands
...
There are few categories that requires approval if you want to sell
products that relates to them
...
A few detailed videos on Product Research are given below that clears
your concepts easily
...
How to use Jungle Scout for Product Research
...
youtube
...
How to use Helium 10 for Product Research
...
youtube
...
Product Research Techniques
https://www
...
com/watch?v=EnV2ehXaNoc
4
...
youtube
...
Product Research in UAE
https://www
...
com/watch?v=2w-5PguQMEo
So that is how your product research to find hot items to sell on
amazon
...
There are few steps involve in COMPETITOR PICKING
...
Checking the seller with low reviews and high revenue (More than
our target revenue) on first page
...
Read the negative reviews to make improvements in your
product
...
Plan how you are going to add value in existing offer (You
may check other markets to get an idea)
...
Hire Patent Checker to confirm the product is not the
PATENT
...
Once you select the final design, first check the patent of the product
...
Difference between Patent and Trademark?
Patent refers to a specific design of a product while trademark is the
brand name or slogan that you register so in trademark no one can use
any product on which your brand name of logo is mentioned however he
can put his own logo or brand name on it to sell
...
Benefits of Patent:
No one can sell the design that you registered
...
Benefits of Trademark
...
You may run different kind of advertisings on amazon for your
product
...
youtube
...
youtube
...
That is how you can enroll for brand registry:
https://www
...
com/watch?v=MMLe7QZECeU
Sourcing
So, after competitor picking we jump into the step of sourcing
...
It means
finding reputable suppliers to buy quality products at a good price
...
However, there are a lot of manufacturers and distributors on ALI
BABA for millions of products so we cannot contact / trust each seller
...
Ali Baba membership: 3+ years (Seller must be
on Ali Baba since more than 3 years
...
Trade assurance (Ali Baba will keep the dealt
amount and will be a guarantor for both parties
so
things could be smooth and trustworthy
...
Verified Supplier (Means Ali Baba has inspected
and Verified the supplier by sending his team to
his factory)
Get quotes on FOB or DDP terms
(International Commercial Terms)
Free on Board (FOB) –The seller must load the goods on board of
the ship, nominated by the buyer
...
Delivered Duty Paid (DDP) –The seller is responsible for
delivering the goods to the named place in the country of the buyer
and pays all costs in bringing the goods to the destination
...
)
Should have relevant certifications related to
that product or product category
Payment terms: 30% advance and rest before delivery
Mode of payment: PayPal, Credit card, T/T, etc
...
https://www
...
com/watch?v=TeYrVk_gn3k
For contacting the supplier we can use different templates
available on internet however the one I am using is below;
https://drive
...
com/file/d/1K_3TI9al2vftfXitMerGjZu0Yu5avg7/view?usp=sharing
Upon contacting multiple suppliers, we chose at least 3 suppliers and
orders the samples from them as well as order the product from the
competitor to compare the quality with the samples
...
To calculate the profit margins, we use AMAZON FBA
REVENUE CALCULATOR
...
youtube
...
Once production done, we hire INSPECTION COMPANY to
quality assurance of our inventory
...
If inspection gets passed, you pay the rest amount and ask the supplier
to send the inventory
...
)
A few videos that are helpful in sourcing
...
youtube
...
https://www
...
com/watch?v=wzCDUwW5M3Q
How to use Ali Baba for finding Suppliers
...
youtube
...
Product Listing is the process of creating the content of your product to
display on amazon and upload it on AMAZON
...
Title
Features
Brand Name
Description
Images
Price
Variations (If any)
Fulfilment Method
Above are the things that customer can see when open your product
detail page on amazon
...
UPC is the product ID that you require to list any product on amazon
...
So first we arrange all above mentioned elements before doing
product listing
...
Writing the Title, Features (Bullet Points), Description of a product is
called Product Listing Content / Description Writing
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Product title – You can use between 150-200 characters for the title,
depending on the listing
...
However, Amazon recommends a length of max
...
EXAMPLE: XOGO Ice Cream Scoop – Premium Quality
Stainless Steel Ice Cream Scooper with Nonslip Grip – Black
Bullet Points
Description
Finally, the product description
...
Further,
it’s the perfect place not only to provide additional information, but also
to embed long-tail keywords
...
Naturally, using all
of them is recommended
...
Main features, benefits explained with long-tail keywords has turned
out to work best
...
High resolution, professional photos and
showing the product in different positions that’s how it is supposed to
be
...
is what a potential customer wants to see
...
amazon
...
Amazon UPC is nothing, but a unique code assigned to each product on
the Amazon marketplace
...
Think of it as Amazon's
system to separate each product in its database
...
We recommend purchasing from Nationwidebarcode
...
UPC is product wise not quantity wise, Means If you are listing a
product “ICE CREAM SCOOP” and sending its 500 pcs into amazon
warehouse for FBA, you will need a single UPC that will be the
identification of all 500 Units
...
For example, 1 ice cream scoop with 2 colors variations pink and blue
will be needing 2 UPCs, 1 for Pink and 1 for Blue
...
Below is the
complete video about how to do product listing on amazon
...
https://youtu
...
https://youtu
...
https://youtu
...
Keywords are the phrases that describe a product OR Keywords
are the phrases that explains the customer need
...
How much should I spend on Amazon PPC?
To understand how much you should spend on Amazon PPC, you
need to first calculate your profit margin before ad spend (which is
equal to your so-called ‘break-even ACoS’)
...
How do I calculate my profit margin and break-even ACoS?
• Break-Even ACoS = Profit Margin before Ad Spend
Your break-even ACoS is equal to your profit margin before ad
spend
...
If you don’t spend over 25% on PPC
to promote your product, you won’t lose money
...
For example, if you decide you want a 10% profit margin after PPC
costs, and you have a break-even ACoS of 25%, this means you have
15% to spend on PPC
...
To ensure you run a
profitable campaign in line with your target profit margin, you will
never want to spend over your target ACoS
...
Amazon SEO
is a prerequisite for keyword targeting and optimizing the click-throughrate & conversion rate of your Amazon PPC ads
...
Having a keyword in your listing ensures your ad is shown for
this particular keyword and can generate impressions (ad
views)
...
, to improve both your
organic and PPC click-through-rate and conversion rate
...
With this targeting method you can define
keywords that are matched with shopper’s search queries where you
want your ad to appear
...
You can also refine their ad targeting using the three keyword match
types that are available:
• Broad match type: search terms that contain all components of
your keyword in any order
...
• Exact match type: search terms that match your keyword word
by word (same word order + same components)
...
Amazon ASINs are unique blocks of 10 letters and / or numbers that
identify items for sale on Amazon
...
Below are few videos that can help you doing PPC Campaigns
creation and Optimization
...
youtube
...
be/XS_c6u8jCJs
https://www
...
com/watch?v=MbtUy6vk1CI
https://www
...
com/watch?v=-ao7ugOxD6I
https://www
...
com/watch?v=kQnDlznq7_U
https://www
...
com/watch?v=MFACQwwoC-A
https://www
...
com/watch?v=M-SwLKW8Rik
Title: Amazon - Product Research - Sourcing - Criteria - Lisitng - Title - Description - Keyword Research
Description: Amazon • Why Amazon • Issues With Seller • Virtual Assistant • How Amazon’s Work • Amazon’s Global Marketplaces • Account Creation on any marketplace • Demo of How to create seller account Amazon Business Model • What is FBM & FBA? • Product Research • Product Hunting Criteria of various countries • Competitor Pocking • Sourcing • Product sourcing process flow • Listing • Product Title Guideline • Description • Keyword Research • Competitor Analysis • Amazon FBA Shipping Plan • Product Launch & Rank • PPC • Budget
Description: Amazon • Why Amazon • Issues With Seller • Virtual Assistant • How Amazon’s Work • Amazon’s Global Marketplaces • Account Creation on any marketplace • Demo of How to create seller account Amazon Business Model • What is FBM & FBA? • Product Research • Product Hunting Criteria of various countries • Competitor Pocking • Sourcing • Product sourcing process flow • Listing • Product Title Guideline • Description • Keyword Research • Competitor Analysis • Amazon FBA Shipping Plan • Product Launch & Rank • PPC • Budget