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MARK5015
Marketing Management
Marketing Plan
(Insert brand here)
Semester 1 2021-22
Student Number (Please insert)
Contents
Contents………………………………………………………………………………………………2
Introduction
...
4
Assumptions
...
6
Objectives and Strategies
...
8
Review and measurement
...
10
AppendiX 1
...
Stephen was careful about the effects of food, especially sugar, on children's health and sought to
treat his children with chocolate bars that are free from sugar, dairy, and gluten
...
Pure heavenly has developed a positive brand
image among its clients with a rating of 4
...
While the company has a high customer satisfaction rate, it is relatively
small in the market compared to brands like Cadbury Dairy Milk, Galaxy, and Maltesers
...
This marketing plan aims at establishing how Pure Heavenly can develop its brand and strengthen
its position in the market within five years
...
This plan outlines the objectives and strategies to help address these objectives
...
This marketing plan will have a personal reflection highlighting the role of the
author in the module
...
CSR
Profile (free
Strong subscription
Only available
High rate of failure
online
marketing)
The unsuccessful
during start-ups
concept
Opportunities
Threats
Early to the market
Large competing
allows a lead on potential future
companies can replicate the
competitors
concept with a higher budget and
Special
offers/promotions are more
monopolise the market