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Title: Service Product
Description: Service Marketing - Marketing Management

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anni
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Goodscanbedef
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ect
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er
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ear

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ooksani
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ack
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Fi
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ect
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her
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o
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ermeetcust
omerneeds
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si
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er
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ocesseswi
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nt
he
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er
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et
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ocusi
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eandsuppl
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ar
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ser
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...
Asshowni
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e3
...

Thepet
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kel
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edby
cust
omer
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...


Br
andi
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oduct
s-br
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t
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dent
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cat
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el
opment
oft
headdedv
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uesassoci
at
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t
hpr
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ai
mi
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oduct
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mage
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ear
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ect
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oguar
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ket
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oduct
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r
om compet
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s
...
Forexampl
e,
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aborandpr
ocessesar
enotpat
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i
nt
hecaseof
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v
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ces,
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st
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andseemst
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t
ant

...
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andequi
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arbr
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Whi
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por
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heser
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...
Ser
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angeofser
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epr
oduct

...

Br
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hebr
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ouseasi
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andf
oral
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and
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nt
ot
hemar
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arapar
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nal
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and
...

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orser
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nt
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st
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om t
hepar
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Thi
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andupscal
eor
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eorwhent
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anddoesnotr
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t
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ar
get

mar
ket

...
Subbr
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...

Endor
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susedwhenacompanydeci
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nt
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oduceanew
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por
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andnameandt
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...
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ceamonghot
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por
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ons
...
West
i
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Sher
at
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St

...
Anot
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endor
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sMcDonal
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t
spr
oduct
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suchasBi
gMac,
McNugget
s,
McChi
cken,
andMcMuf
f
i
n
...

Houseofbr
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ocusesoni
nt
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et
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edpr
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st
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ketof
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andassoci
at
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obal
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i
di
ngconsumer
pr
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l
i
kePr
oct
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e,
Johnson&Johnson,
Uni
l
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er
,
andCol
gat
ePal
mol
i
v
e,
uset
hehouseofbr
andsst
r
at
egy

...
i
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e
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obal
companyt
hatsuccessf
ul
l
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r
at
egy

...
The
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andi
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onsar
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uci
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oracompany
’
ssuccessandt
heyar
ev
er
yi
mpor
t
ant
wheni
nt
r
oduci
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v
i
cesi
nt
ot
hemar
ket

...
I
fa
pr
oducti
sl
aunchedunderi
t
sownname,
anot
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mpor
t
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ef
er
st
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i
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t
her
el
at
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andanddeci
di
ngwhi
choft
hose

wi
l
l
bedomi
nant

...



Title: Service Product
Description: Service Marketing - Marketing Management