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Assessment Templates
BSBMKG414 Undertake marketing activities
BSBMKG413 Promote products and services
Student ID

Student Name
First Name: Douglas

046803
Last Name: Bernardes

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I have read and understood the details of the assessment

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I agree to participate in this assessment, and I am ready to be assessed

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I declare that the attached is my own work or in collaboration with other members of
a group as required

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I have acknowledged all sources where appropriate in accordance with Greystone
College’s Academic Integrity Policy, and I believe other group members have done
the same

Submitting your assessment:
Complete all assessment tasks, upload the Templates document and submit in Moodle for
grading
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Once your assessment is graded, you will receive an email
notification
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Assessor’s acknowledgement:
Please verify each of the following principles of assessment by checking each box
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Authentic: I am assured that the evidence presented for assessment is the learner’s
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own work
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described in the module or unit of competency and associated assessment
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Current: I am assured that the assessment evidence demonstrates current
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Task 2 – Knowledge Questions Template
Please provide answers to the following 26 questions:
1
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In for-profit organizations, marketing is responsible for most of the tasks that
generate revenue and, hopefully, profits for the organization's revenue
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2
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Price
Product
Promotion
Place

3
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Greystone College Australia

BSBMKG414-BSBMKG413 Assessment Templates

Version 9
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List at least (5) types of target markets based on segmentation
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What is meant by the marketing term, positioning?

Market positioning is about the ability to influence the consumer's vision
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Reveals
or product so that the consumer perceives it in a certain way
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List (4) four types of organisational policies and procedures that relate to planning
marketing activities
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Explain the importance of following organisational policies and procedures when
implementing promotional activities
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When everyone is following policies and procedures, your organization can run
smoothly
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And
mistakes and hiccups in processes can be quickly identified and addressed
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You will be able to grow and achieve your
goals as an organization
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Consistency in practices is also right for employees individually
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This frees them up to do their jobs with
confidence and excellence
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Choose a product or service of your choice and provide specific information for the 5
product levels:
1
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Point of difference from competitors
3
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Core
5
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Actual:

The generic product is a burnt vanilla smelling, black, carbonated, and
sweetened fizzy drink
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How does Coca-Cola
exceed customers expectations with this product? By offering all the great taste
of Coca-Cola, but with zero calories
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The
prizes in these competitions are often things that, “money can’t buy”, such as
celebrity experiences
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BSBMKG414-BSBMKG413 Assessment Templates

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If this isn’t the
case, then expectations won’t be met, and the drink will not taste its best in the
mind of the customer
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To increase brand awareness, a business is planning social media activities to promote
its products and collect customer feedback
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Workplace health and safety, Trade Practice Act, Fair Trading Act, Antidiscrimination legislation

10
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Step 2: Develop A SWOT & Set Your Budget
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Step 4: Develop Your Marketing Goals
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Greystone College Australia

BSBMKG414-BSBMKG413 Assessment Templates

Version 9
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If a business goal is to increase online product sales by 30% in the next quarter; What
are (2) two SMART marketing objectives to support the achievement of the goal?

Specific: The goals are clearly defined and outlined so the whole team
understands the objective and why it is important
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12
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Explain how the following promotional activities could be used to compete for market
share
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b
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d
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f
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Staff networking events
Media announcements/Public relations (PR)
Product launches
Website or applications

Advertising campaigns:

It is an impersonal method of communication as well as an impersonal
salesmanship for mass selling and it is a means of mass communication
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Client focus groups:

A valuable exercise is to invite a group of consumers to talk about their
perceptions of a promotional strategy
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In a relaxed environment, people are more likely to
talk freely and without fear of reprisal for comments made
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Staff networking events:

Staff who meet customers and attend events such as trade fairs, launches and
product seminars are an invaluable source of informal feedback on promotional
effectiveness
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promoting products and services was worthwhile and how many new customers
they believe they attracted
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Media announcements/Public relations (PR):

It is a form of promotion
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Thus, the goodwill of the seller increases and
leads to good selling and promotes the sale of goods
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Product launches:

Plotting market share statistics to see whether there has been any gain by your
organisation over a specific period is another good indicator of successful
marketing and promotion
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Website or applications:

Tracking the number of visits made to a website makes it possible to identify the
number of people who have visited the site over the period of a promotional
activity
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These visits
can be followed up with a phone call or email seeking further information
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List (2) two documents organization’s use to guide staff through the process of
planning and reviewing promotional activities
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14
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 Understand your existing customers by market research
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 Identify potential new customers
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What (4) four questions could you ask to assess the effectiveness of a marketing
activity against previous activities undertaken?

Did they align with the marketing plan?
Did they work/were they successful? If not, why not?
Did they follow the organization’s marketing procedures?
Can you recreate the same type of activity by using a template or guide?

16
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Collect all the data, they determine how to categorize the feedback, then get
a quick overview, they code the feedback and refine its coding, calculate how
popular each code is, and finally summarize and share
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List (4) four types of work activity plans organisations use to document marketing
activities
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Visual signs
Social and Relationship Marketing and Channel Marketing Activities

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BSBMKG414-BSBMKG413 Assessment Templates

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18
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You can use email to build relationships and use SMS to secure commitment
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You can use SMS for quick responses
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What methods could be used to review and record email or SMS outcomes?








Personal alerts, e
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, notifications and account updates
Quick access to important information
Information to customers who do not want to visit apps or websites
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Meaningful content that is straight to the point
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20
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The first and most important step to developing any marketing campaign is
knowing who your audience is
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You should also find out
where your audience is
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Now that you know who and where your audience is, you need to make sure
you reach them
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Use the
keywords they will be searching for
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21
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aligned with the marketing plan/objectives
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22
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External costs – such as venue hiring for an event, promotional materials, external
consultants or agency, media gifts
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23
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Order information until delivery is recorded using computer systems
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Promotion results are sometimes available instantly upon request
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Outline (4) four types of marketing activities that you might undertake as part of your
job role in marketing
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25
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Identify the main opportunities for delegation
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Your
potential and position in the company refers to the skills and experience you
must perform the job successfully
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As a result, there will be some tasks and
projects that you will have to take care of yourself, but there should also be a
set of tasks on your plate that someone else can handle
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26
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By examining sales each week businesses may be able to compare these to the
same period for the previous year
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26 Questions Total

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BSBMKG414-BSBMKG413 Assessment Templates

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https://support
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com/enus/article/change-page-orientation-to-landscape-or-portrait-9b5ac1af-9998-4a37-962ba82b689572a9
 Use consistent format throughout including font, size and spacing
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For subsequent attempts change to SUB2 etc
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Table of Contents
MARKETING REPORT
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15
1
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15

2
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15

3
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15

4
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15

5
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15

Section 2 – Create an Action Plan for Marketing Activity
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MARKETING ACTION PLAN
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A SWOT or PEST analysis
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16
1
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16

2
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17

Section 4 - Outcomes and evaluation
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Greystone College Australia

BSBMKG414-BSBMKG413 Assessment Templates

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BACKGROUND
Refer to project instructions to write a background in approximately 250 words or more
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OUTLINE THE MARKET
Refer to project instructions to address each point
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a
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Positioning – Unique selling position
c
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PRODUCT
Refer to project instructions to describe the product for each point
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a
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Points of difference of similar products on the market
c
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INVESTIGATE MARKETING PRACTICES
Refer to project instructions to outline previous or current marketing practices using
approximately 100 words or more
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CONTEXT OF THE MARKETING ACTIVITY
Refer to project instructions and address each point using approximately 100 words or more
for each
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Marketing needs of the organisation
b
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Organisation’s goals, objectives, systems or structure, policies and
procedures
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Expected marketing outcomes

Greystone College Australia

BSBMKG414-BSBMKG413 Assessment Templates

Version 9
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MARKETING ACTION PLAN
Refer to project instructions and address each point using approximately 100 words or more
for each
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a
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SMART objectives (at least 4 objectives)
c
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Designated types of personnel for approval of your action plan
e
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A SWOT or PEST analysis
Refer to project instructions and perform analysis using your choice of tool SWOT or PEST
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Section 3 - Promotional activity coordination
1
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 Target audience

 Promotional activities
No
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COORDINATE PROMOTIONAL ACTIVITY
Greystone College Australia

BSBMKG414-BSBMKG413 Assessment Templates

Version 9
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An optional Gantt chart and cost table is
on the following page
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a
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Types of personnel
Refer to project instructions and in 100 words, list types of personnel and expect role and
responsibility
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Estimated direct costs (See costs table below)

d
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BSBMKG414-BSBMKG413 Assessment Templates

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WK6
Mon to
Fri

Total costs
Insert rows as needed

Greystone College Australia

BSBMKG414-BSBMKG413 Assessment Templates

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Replace the example given with your own information
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g
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Report Conclusion:
Add your presentation feedback on improvements to your marketing and promotional activities
for future directions
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Refer to project instructions to complete each point using approximately 150 words or more
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Potential problems:
b
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