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Title: Marketing Management
Description: Understand Marketing by real-life examples of companies. This particular assignment consists of marketing strategies adopted by the company and the response from their competitor company.
Description: Understand Marketing by real-life examples of companies. This particular assignment consists of marketing strategies adopted by the company and the response from their competitor company.
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INSTITUTE OF MANAGEMENT,
NIRMA UNIVERSITY
Marketing Management 1
Comparative Response Matrix
Submitted by: Kishan Patel
Roll No
...
And it is important for any company to take
into account the reaction of its competitors for implementing any marketing plan
...
Company
B reaction
Price
Quality
Advertising
Total
Company A action
Price
Quality
Advertising
C(p,p)
C(q,p)
C(p,a)
C(p,q)
C(q,q)
C(q,a)
C(p,a)
C(q,a)
C(a,a)
1
...
0
1
...
Matrix take Price, Quality and Advertising of both the companies into
consideration
...
These 9 parameters represent the probability of Company B’s
reaction to the action taken by Company A
...
The Cqp parameter shows the
probability of company B reacting with price when Company A changes its product quality
...
62 lakh and bring close to 6
lakh in order to gain the market share
...
99 lakh
...
Price Vs Quality (Cp,q)
Honda Jazz Vs Maruti Suzuki Swift
In 2011, Honda made its hatchback Jazz much
more affordable with a price around Rs 6 lakh
...
Variable valve timing (VVT)
2
...
Tilt steering
4
...
Extra legroom for its passengers
Maruti didn’t make changes in the price and kept the price range same as that of previous
version
...
Vim was the
choice for most of the middle class families because of its affordable pricing
...
In 2014, Dettol started TV advertising
showing an ordinary bar doesn’t provide germ free wash and Dettol is better
...
Sunsilk brand of Hindustan Unilever responded immediately to this in 2013 itself
...
Quality Vs Quality (Cq,q)
Oppo Vs Vivo
In 2019, Oppo the smartphone brand launched Oppo F11 Pro with a new feature of Pop-up
Selfie camera to which people showed good amount of love
...
Vivo V15 also added one more camera at back
...
Quality Vs Advertising (Cq,a)
Barista Vs Café Coffee Day
Barista owned by Lavazza serves the finest Italian and Arabica coffees and cuisine
...
Café Coffee Day the direct competitor of Barista started looking up to the promotional
aspect
...
Advertising Vs Price (Ca,p)
Lays Vs Balaji Wafers
From past many years, Lays spends huge amounts on advertising
...
Balaji Namkeen, a Gujarat-based wafer industry, follows a different strategy
...
A ₹10 packet of Balaji consist of 40gm while Lays is 28gm
...
They
promoted their various products and combos
...
It focused on products such as Aloo naan, Aloo wrap etc
...
Advertising Vs Advertising (Ca,a)
Samsung Vs Apple
Samsung and Apple have are the two biggest brand in smartphone market
...
Apple, Immediately reacted to the Samsung advertisement using the same template in the
same manner by comparing features with the title “Don’t settle for cheap plastic”
Title: Marketing Management
Description: Understand Marketing by real-life examples of companies. This particular assignment consists of marketing strategies adopted by the company and the response from their competitor company.
Description: Understand Marketing by real-life examples of companies. This particular assignment consists of marketing strategies adopted by the company and the response from their competitor company.