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CASE STUDY: AIRBNB
INTRODUCTION:
The advancement of technology has paved the way for many businesses and
industries around the world, giving people ideas on how to generate income, use resources,
and communicate more effectively with prospective clients all over the world
...
This creates both opportunities and a
significant challenge when starting a business
...
The competition between Airbnb and hotels is a major issue in the business sector; which is
more efficient? This case study discusses the overall development process of Airbnb and
why it is now one of the most successful applications in the lodging and accommodation
sector
...
The biggest challenge that
the company faces is retaining the trust of their market, both hosts and guests
...
The company's name is derived from "air
mattress B & B," which means "bed and breakfast
...
Instead of booking a hotel, Airbnb allows us to stay
in someone's home
...
Aside from that, Airbnb does not own any properties and only serves as a
middleman between those who want to rent out spaces and those who are looking for a
place to stay
...
Chesky noticed that every hotel room in San Francisco was booked due to a local
design conference
...
Airbnb went through so many different models before
becoming successful that the idea did not really take off for another two or three years
...
The
following are the issues that Airbnb must address:
Travelers are at risk if the property may not live up to its listings
Risks on hosts that guests may cause serious damage to their property
Airbnb is not legal to some countries you’re visiting
Locals quality of life can cause negative impact due to Airbnb
Room service, housekeeping and reception is not applicable in Airbnb
Privacy is never guaranteed
Racial Discrimination towards guests/hosts is still prominent
...
Hosts can discuss with their insurance companies how to protect their
properties from damage caused by guests
...
RECOMMENDATIONS
It's an opportunity to meet locals, visit markets, and discover non-touristy areas, but
one of the dilemmas is that the guest is unsure about the safety of the location
...
Both hosts and guests should be aware of local laws that may restrict or even
prohibit property rentals, particularly zoning or administrative codes
...
Guests should also be aware that
they may be held liable if they rent properties without being aware that doing so is illegal
...
Whether
you're an Airbnb host or a potential guest, you can always count on the platform to solve
problems, simplify communication, and provide access to some of the best travel
experiences of your life