Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Mueble

A Research Study Presented to the Faculty of
ABM Strand Camaya Campus

Executive Summary
Mueble is a business which will be established in 2020 and the products that it will offer
are varieties of furniture that are specialized for multiple uses and some of it are convertible
equipments used for two or more purposes
...
Mueble is a new
brand that brings out the modern and techy style out of the customers and offer space-saving
products under a reasonable price
...
According to Bruce Peters (2018), over
the years, especially in modern years, the concept of functional furniture in households exploded
while keeping the artwork aspect that was displayed in the Neolithic period
...
However, these days, consumers are not just looking at the aesthetics
and the function but also the space in their homes that they can save through convertible
furniture
...
This idea and innovation is up un the
trend ladder and it is well-appreciated by the customers because of the convenience that it
offers
...
It also helps in cleaning because with convertible furniture in place in certain areas, you
don’t need to move them in and off in order to do the daily or weekly cleaning of your home
...
This helps to reduce manpower stress and also save cost in
times where a necessary repair or adjustment in the furniture seats are required
...
It permits for proper ventilation and promotes conduciveness
...
The company
aims to provide high-quality products that will meet the satisfaction of our customers and will
help save space on their beloved homes
...


Key Competitors:
Any furniture shops within the vicinity of Mariveles is a competitor to Mueble
...


The Industry:
Mueble will be established in 2020
...
The company is full of innovations in
finding the best multi-purpose goods which will serve convenience for the customers
...
With the tagline “Convert it”, it gives the consumers the privilege to
convert the furniture base on their current preference and needs
...
Also, the business will try to seek for further
innovations and ideas with the current trends and furniture experts
...


Micro and Macro Environment Factors:
Micro Environment
•

The Organization:
The business focuses on factors on how to improve the offered products and serving the

consumers the best quality of furniture they can afford
...
Also, because it is a convertible good, it must be
good enough to function and provide its multi-purpose
...

Mueble will not stop with the current type of furniture but will innovate more designs, style, and
functions that they can give to the customers
...
The business will introduce various designs, and styles in
which each type of product will come in different colors to give variation to the choices available
...
Furthermore,
when the business is ready for a conquering a greater target market, delivery of products will be
possible so that people around the province or even the country could easily buy the product in
a reasonable price
...
In

Mariveles, the manufacturers of movables, furniture and these type of appliance, even the
retailers are the competitors of this kind of business
...
However, because it can be used for various purposes, somehow it can also help
the consumers to save money instead of purchasing several ordinary furniture
...
The business will create different prices depends

on what kind of furniture it is and the kind of materials used within the production of the product
...
(Lower
level, middle level, or upper level)
...


•

Technological Environment:
As for the plan of product advertisement, the traditional way of promoting products will

be used such as flyers and verbal advertising
...
This includes the blog showing the
pictures of the product and its prices in which the customers may inquire about more details
...
Up until now we are using it and we also
managed to made an improvement through using different materials like wood, plastic, and even
aluminum and we also invented the style and designs
...
It is something
that they will use with their family and friends or even enjoy its luxury alone
...
It is
important to be considerate about the environment and not just focus on the benefits
and profit from the products selled
...
There’s
an infinite number of ways to divide your customers into groups
...
Many
brands that use market segmentation in their marketing plan make more money, have happier
customers, and perform better against their competitors
...


Geographic:
Since the furnitures are offered in various locations within the country, the brand will

consider the preference of people around the world and base the designs on the customer
demands
...
The ideas of designs
will be diverse and try to cover the taste of every possible consumers
...


Demographic:
Mueble divides the market segment into different units such as the income status of the

potential customers
...
Mueble identified their target
as the middle-high income family or individuals
...


Behavior:
Mueble will attempt to produce more products in the future that could be useful for all

the customers and will somehow also cover the low-income customers
...
However, as the business grows, it may also expand base on the trends and
demands of the customers
...

Mueble will select the customers with minimalistic insights and those who are a fan of
convertible furnitures
...
Mueble also offers various products for families mostly like sofabeds,
deskchair, speakerdesk, and more
...

Mueble will create an image or identity in the minds of the consumer that it is a company
of stylish, trendy and modern designs of convertible furnitures that does not only consider the
good looks of the product but also the quality while serving it in a reasonable price
...

https://www
...
com/the-history-of-furniture

Retrieved

Mike (2016), ADVANTAGE OF CONVERTIBLE FURNITURE
...
com/advantage-of-convertible-furniture-for-a-compact-living-space/

Virgillito Dan (2018), WHAT IS MARKET SEGMENTATION?
https://www
...
com/blog/market-segmentation
Wilkinson
Jim
(2013),
MARKET
POSITIONING
...
com/market-positioning/

Retrieved
Retrieved

from:
from:
from:
from:



---