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Title: SALES PROMOTION
Description: This note gives complete description of sales promotion, objective or purpose of sale promotion and techniques of sales promotion.
Description: This note gives complete description of sales promotion, objective or purpose of sale promotion and techniques of sales promotion.
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Sales Promotion
Sales promotion is an important method of promotion used to supplement and
coordinate advertising and personal selling
...
Sales promotion includes activities like distribution of free samples, premium on
sales, trading stamps, dealer incentives, fair and exhibitions, fashion shows, prize
contest, etc
...
● To increase sales during slack season
...
● To improve the public image of the firm
...
● To assist the salesman and the dealer
...
The following are the
some of these techniques:
● Free samples: Free samples of smaller size may be distributed to a few
selected customers especially for introducing a new product
...
Distribution of free samples is a way of introducing new
products such as soaps, cosmetics etc
...
The coupon holder gets a discount or offer at the time of
purchase by presenting the coupon to the retailer
...
Premiums are used in the case of consumer goods
...
Rewards are given to
successful contestants in the form of cash, goods or free travel, etc
...
●
Trade fairs and exhibitions: Trade shows, fashion shows, fairs and exhibition
are also techniques of sales promotion
...
Big firms can hire
stalls for displaying the products in fairs and exhibitions
...
These stamps are given to buyers for free of charge and later all the buyer
can ready them to obtain products out of the specified list
...
It is a very useful device for durable consumer
goods such as vacuum cleaner, washing machine, etc
Title: SALES PROMOTION
Description: This note gives complete description of sales promotion, objective or purpose of sale promotion and techniques of sales promotion.
Description: This note gives complete description of sales promotion, objective or purpose of sale promotion and techniques of sales promotion.