Notesale: Turn your study into money

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Table of Contents

1
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2
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Products and Services……………………………………………………
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Marketing Strategy…………………………………………………………
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Economic Impact……………………………………………………………
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7
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8
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9
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Executive summary
1
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These foods include the
traditional daily like sambuusa, slice cakes, and qurac
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In addition to that, we are
also selling different types of juices that are freshly made along the lines of fruits like mango juice,
banana, papaya, orange, cocktail fruit juice
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2 Target market, costumer, and the competition
The market segment for our business is the fast-food market which is becoming a booming market
these days were also a lot of competition going on, because of the many fast-food restaurants
joining the market
...
In the matters of competition, we found out only one trailer car
called Younes Kabab that could be a rival business vendor to us
...
3 Competitive advantage
Our idea is based on serving food on an auto mobile that is equipped with the various equipment
that a moving kitchen needs, and that will help people to change their previous habit of buying
food from a place to a one with a little faster in service that we provide it to our customers
...
Even though we are not
employing at the moment but we are ready to support our local community by the means of
employment generation to the youth and also supporting the local farmers by buying their
commodities
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4 location
Since we are working on a vehicle, as business we are not restricted to work only in one place so
we decided as a business owner that our food trail should work on various locations throughout
the week on a rotating schedule and will adjust that schedule according to high traffic and high
demand areas
...
And also, if there are any ceremonies, festivals, and events are going on a certain location
our food truck will always be there to serve them with very high-quality service
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4 financial
In every time when starting a business an initial investment amount of money called capital is
needed, so in our business our initial capital investment is estimated to be around $17,981 for startup and we managed to categories the section or the parts that money will be
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Ltd
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The trailer is equipped with
various equipment include a stove, an oven, a \grill area, a fries chips cooker, a sink, a refrigerator,
a coffee machine, and also a juicer for the drinks with an overall price of $6000 plus the shipment
cost and the tax which we estimated to around $2000
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The rest of the money is intended
to be issued for supplies that we need in the production process
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5 Growth perspective
In fast food or overall food industry is experiencing a huge growth in which more and more small
restaurants are entering it, so we are looking forward our growth for the business to be horizontal
and this will come with its challenges, but expecting our uniqueness and quality of work we have
will attract the market force to our direction
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6 Key successes
A successful food business requires a good understanding of the market and the amount of
customer demand needed to attain the business’s profit margin goal, and our researches show that
our vendor needs to gain 80% of the target clients to achieve 75% of net profit
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Here are some
of our key successes that we need to manage and assure it: I
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II
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III
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2
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1 Our Mission
➢ To provide quality, authentic food to our community in a convenient and affordable way
in order to enhance the quality of our costumers’ lives
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2 Our Vision
➢ To become the leading brand in mobile food business in Hargeisa and also in nationwide
and improve the happiness and comfort of our customers and community
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3 Organizational structure of the business
This structure of our business will show our roles represented in form of chart, and it will be as
follows: -

General
manager
Sales and production

Marketing and

manager

manager

Cook (chef)

Assistant cook

Driver

2
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These objectives include: 1
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2
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3
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4
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5
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6
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2
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3
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1
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As a category, our menu will consist mainly two sections which is the drink
and the food
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Also, it will consist the local daily snacks like fries’
chips, sambuusa, qurac, and cakes
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Marketing strategy
4
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Hence, the rise of fast food restaurants all over the
cities
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Part of the marketing and sales strategies that we shall adopt include but
not limited to the following;
➢ Submit proposals to event management companies to become their official mobile food
vendor
➢ Submit proposals to management of public facility (sport centers, schools, and etc
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➢ Send proposals to schools and corporate organizations to become their official mobile food
vendor
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4
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Also, we are using the big media channels that are popularly known in the country
to drive up greater traffic
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4
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The strategy perfectly
defines that affordable prices will encourage or stimuli the demand and the purchasing abilities
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4 SWOT analysis

Strengths

Opportunities

✓ Fresh ingredients
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✓ Fast service
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✓ Affordable prices
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✓ Saves renting cost

Weaknesses

Threats

✓ No dedicated seating area
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✓ Colder weather during the winter
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✓ Limited volume of sales
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✓ Changes in regulation
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Economic impact of our business
As a small business vendor, we are assuming that our contribution to the economy will have great
effects by the means of becoming a loyal tax payer to government, also by willing to employ youth
in the near future to impart the reduction of the unemployment problems, these areas will be our
schemes to take part in the economic development that this nation is going on
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Management and human resource
As we know in every entity or an organization there must be management in order the company to
achieve its goals and objectives
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Firstly, we made general manager in which [Abdul-Aziz] will take control all the
business’s management supervision, over all business’s performance, and the accountability of the
work that all parties contributed to be done
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Also he is responsible to do all the material and inventory management
including to know what items that are part of the production need to be ordered and refilled as they
are about to finish because any delays of not knowing it could cause a major issue in sales and also
in customer satisfaction
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The other remaining
are the chef or the cook [Ahmed], the associate chef [ Zakariya] and the lastly the who got the
skills of driving which is [ Mukhtar]
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Operational plan
5
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77)

sandwich

($2)
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55)

juice

tea ($0
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55)

- Pepperoni-meat

- Hot chilly

($0
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chips ($0
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55)

($0
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8)

- Cappuccino

- Egg burgers

($0
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50)

- Banana

($0
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8)

- latte ($0
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23)

- Guava

- Qurac

($0
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23)

- Cocktail

($0
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2 Operation strategy
5
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1 Business days
• Sunday, Monday, Tuesday, Wednesday, Thursday, Friday
5
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2 Timing
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Arriving and set up time: 7:30am to 8:00am

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Business hours: 8:00am to 11:00am, evening: 4:00pm to 10:00pm

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Departure: morning shift (11:30am); afternoon shift (10:30pm)

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3 Staff
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Abdul-Aziz – general manager

•

Mahad – sales and production manager

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Nadira – marketing manager

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Ahmed – chef

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Zakariya – assistant chef

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Mukhtar – driver

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1 Total investment needed for the start-up

Investments

TOTAL (USD)

1
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Pick-up car

$10,000

3
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)

$500

4
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Fuel expense

$500

6
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Cooking gas tank Qty
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Small digital billboards Qty
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Product package expense

$50

10
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Tank of water

$40

12
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2 Revenue projection
From the first year of 2022

Total revenue (est
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Lean canvas model

Problems

Solutions

Unique value

Unfair

Customer

preposition

advantage

segment

- Traffic jam
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restrict in one

but also, the

- Mechanical

vehicles
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- Using take

care
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away packages
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Key metrics

Channels

- In order to

- Social media

reach the 75%

platforms

profit, we need

(Facebook and

to get as far as

Instagram)
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customers

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