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CASE STUDIES IN PROJECT MANAGEMENT SYSTEMS

Extreme Programming
Mani Ambalan

I
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It helps them to improve productivity and s a great methodology for creative and software
projects, where new ideas and innovations can be quickly adapted into the existing framework
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EXECUTIVE SUMMARY

Efusion Inc
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In the eCommerce business, one
of the restrictions that online consumers used to face was a break in communication with the online
store or company
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PushToTalk TM was a new communication paradigm, where online consumers
could talk with a customer service representative of an eCommerce portal
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Changes in the underlying market conditions caused the product to go through a series
of ownership and management changes – from eFusion, Inc
...
During
the early stages of its evolution, early adopters and potential customers were companies that were
“born online”
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The “intel development culture” was
prevalent; this, in combination with the fact that there was significant product learning that was
still needed, resulting in a space shuttle methodology and solution—a highly over-engineered
product design approach was adopted
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To resolve the problem, it was suggested to use the Agile
methodology which focuses on people and collaboration within the team
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Also, Agile is a
great methodology for creative and software projects, where new ideas and innovations can be
quickly adapted into the existing framework
...


BRIEF HISTORY

Efusion Inc
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In the eCommerce business, one
of the limitations that online consumers used to face was a discontinuity in communication with
the online store or company
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Push to Talk TM, a Voice over IP (VoIP) – based product innovation from
eFusion called EAG (eFusion Application Gateway)
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Luis Machuca, the COO of eFusion, looked at this overwhelming innovation as the “defining
signature” for the company
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to ITXC Corp to
strata, Inc
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The prevailing project structure was unique; it was functional
within the organization and matrix structure within the company
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Rapid change in the market needs and conditions
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Very low user adaptation of the software
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Organizational problems like relocation, adapting to a new paradigm, change of roles, change
of management members, and so on
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- Risk mitigation achieved
- Consideration of a campaign to
educate customers about their
software
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- The information technology (IT)
sector is poised for another strong
year, 5
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- Global information technology
spending will top $4
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Threats
- Extremely high risk
- Unstable new market
- Lack of customer interest
in their sophisticated
design
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S
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5 trillion of the
market
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ALTERNATIVES
Option #1: Retain the Extreme Programming Methodology
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XP is designed with software development in
mind - as it can be quickly adapted with new ideas and features
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Certain types of people thrive under this environment, which uses
collaboration and simple structures to avoid overwork and burnout
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Often, the success of a UX team relies not so much
on the process itself but the ingenuity of the individual members of the team
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Do you need a methodology that will quickly adapt to shifting requirements?
You need Scrum
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There’s
a huge focus on tight team dynamics and close collaboration; teams come together to
work on a “sprint” - a short period
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•
•

Pros: Scrum is one of those iterative methodologies developed for the software
world - as such, it’s all about productivity and quickly adapting to changing
parameters
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Option #3: Use Agile Methodology
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Agile was designed
with the tech industry in mind, and as its name suggests, it focuses on a speedy
turnaround and an ability to adapt to changing parameters throughout the project’s
timespan
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Many teams find Agile helps them to both improve productivity while
allowing them to boost creativity and create unique solutions
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Cons: Agile is a very hands-on approach, especially for stakeholders and project
managers
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DECISION MATRIX
Alternative Course of Action

I
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REFERENCE:
Green, Steff
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d)
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Choose Your Project Management Methodology: Pros and
Cons of Agile, Waterfall, Prism, and more
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workflowmax

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