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LESSON 01
COMMUNICATION
Outline:
Why we Study Business Communication?
What is Communication?
Importance
Advantages of Communication in your Career
Communication & Global Market
Communication at Workplace
Why we Study Business Communication?
You may say that communication is important; you spend a lot of time doing it and you’re pretty
good at communicating
...
Why should you study communication?”
The apparent simplicity of communication is deceptive
...
Just because some aspects of effective
communication are based on common sense; it does not mean common sense alone is enough
...
You will explore and apply the scholarship and
research from all of these fields in your study of communication
...
”
Good communication does, in fact, cross disciplines; correct grammar and audible speaking, for
example, are as necessary in a geography class as they are in a business communication class
...
First, the subject matter is
different: here you will get a chance to practice communicating with concepts and techniques
from areas such as accounting, finance, and marketing
...
Thirdly, in this class you will have a chance to practice your oral presentation
skills, which – according to various studies – you will probably be using extensively in the
business world
...
Finally, perhaps the most important difference is that, you will learn to persuade
people to accomplish your desired results
...
What
you might be asked, what does the term communication mean? It is certainly hard to define
because it has come to mean practically anything
...
Technically speaking, in the act of
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communication, we make opinions, feelings, information, etc
...
Why do we Communicate?
The purpose of any given communication may be:
a) To initiate some action;
b) To impart information, ideas, attitudes, beliefs or feelings;
c) To establish, acknowledge or maintain links or relations with other people
...
a) Expressing Needs and Requirements
...
In a business organization, it would include briefings,
instructions and procedure manuals
...
b) Persuading and Motivating Others
It means to carry out the desired course of action, in other words, giving them a reason (other than
one’s own want or need) to perform that action
...
She must show that there are benefits to the consumer,
which will make the purchase worthwhile
...
Creating awareness
Creating understanding
Persuading others
Influencing others
Information gathering is a constant activity of human beings
...
Think about
these: news bulletins, books, bank statements, business information, gossip, thing people tell you,
things you ask them
...
Remember that other people may be seeking information in the messages you ‘send’ (and in the
tone of your voice and other indications of what is ‘between the lines’)
...
Establishing Relations
Establishing, acknowledging and maintaining relations with other people are vital functions of
communication
...
The ability to communicate well has always given advantages to those who possess it
...
The ancient world, both the East and the West, depended on
oral communication
...
During the Medieval and Renaissance Periods, the oral
tradition progressed
...
So, we can say that some of today’s principles of writing are a mixture of ancient oral and written
traditions
...
This ability to communicate effectively is a valuable asset for you
...
Strong communication skills are required in every job description listed by companies’
advertising positions
...
Communication is also required in government and non-profit organizations
...
Even if your work is mainly with figures, as in the accounting profession, the ability to
communicate to those who read your financial reports is necessary
...
Those who
cannot communicate effectively in either oral or written communication, remain in the same
positions
...
Communication & Global Market
The way you communicate both within and outside your own country effects everything you do
...
These qualities will help you to be successful in dealing with international business
people
...
You’re dealing with customers,
clients and the public reflect the company you represent
...
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Messages written to international customers and other business contacts are sensitive to the
readers
...
So be very careful while
communicating with international people
...
You as a business person may be very intelligent; but if you can’t get
your message across to the other, you will be thought of as less intelligent than you are because
ideas are common, but the ability to clearly communicate ideas to others is rare
...
This impression is based solely upon your ability to communicate
both oral and written messages
...
Because the exchange of written communication is vital to a businessman
for promoting goodwill, the art of producing effective correspondence will help ensure your
success in business
...
The memos, letters and reports you
write, demonstrate your ability, or lack of ability to communicate
...
Besides, as a businessman you are required to run the working of your organization smoothly
because you are to clearly transfer your objectives, policies, method of working etc
...
As a businessman you will regularly plan design and control affairs to maximize your production
and minimize your cost
...
Another factor that is important to achieve the desired objectives is decision making
...
Above all, your ability to communicate helps you in understanding human relationships
...
This situation
results in an open climate of communication within organization as well as outside it
...
Developing the Right Attitude
“To the customer, you are the company
...
Your attitude will reflect your country and your
culture
...
Doing an honest job enthusiastically and competently helps both the doer and the receiver
...
Preparing Adequately
Most of the people can learn to communicate effectively for business if they are willing to devote
whatever effort is necessary to prepare them adequately
...
Patience and understanding, even with unjustly insulting persons
...
Reasonable facility with the English language
...
Knowledge of the cultural conventions of your audience
...
Diversity has
brought problems to organizations, but it has also brought strengths
...
Advance in Technology
The internet, e-mail, voice mail, faxes, pagers, and other wireless devices have revolutionized the
way people communicate
...
People from opposite ends
of the world can work together effectively, 24 hours a day
...
So it is easier to understand why communication is so important