Search for notes by fellow students, in your own course and all over the country.
Browse our notes for titles which look like what you need, you can preview any of the notes via a sample of the contents. After you're happy these are the notes you're after simply pop them into your shopping cart.
Title: SOARING EAGLE SKATE CASE STUDY
Description: Stan Eagle was a well-known skater and board skating was his carrier for several years. After the interest in the sport waned, Eagle launched with his friend their own business (designing, building, and selling skateboards). Eagle and his partner, William, Had a very successful business selling skateboards, but time changed and they have to gain and sustain advantages over their competitors out there in the market.
Description: Stan Eagle was a well-known skater and board skating was his carrier for several years. After the interest in the sport waned, Eagle launched with his friend their own business (designing, building, and selling skateboards). Eagle and his partner, William, Had a very successful business selling skateboards, but time changed and they have to gain and sustain advantages over their competitors out there in the market.
Document Preview
Extracts from the notes are below, to see the PDF you'll receive please use the links above
SOARING EAGLE SKATE COMPANY
Stan Eagle was a well-known skater and board skating was his carrier for several years
...
Eagle and his partner, William, Had a very successful
business selling skateboards, but time changed and they have to gain and sustain advantages
over their competitors out there in the market
...
Eagle invested millions of dollars in this channel, but this business channel
didn’t make much in returns and they lost lots of money
...
As time passed, William came up with a new idea and pressed Eagle to try it
...
Eagle’s previous experience with the clothing
line was bad enough that he is troubled and has not decided yet which decision to make
...
Here, Eagle is facing a
nonprogrammed decision again! This will hold him back for a while to think more about his
Partner’s new idea
...
People liked Eagle for his talent as a skateboarder and
knew him as one of the most knowledgeable people in the world about skateboarding, and that is
why people trusted him and snapped up the skateboarders
...
Yes, the two new products are sports products, but Stan
is uncertain if people are going to like them as much as they did for the skateboarders
...
He pointed out that there is little
hope that both of them (Stan and William) could continue to earn much of a return on what they
had invested
...
So here occurs a conflict
...
) How do the characteristics of management decisions—uncertainty, risk,
conflict, and lack of structure—affect the decision facing Mikala Eagle?
Uncertainty
● Uncertainty emerges when decision-makers lack sufficient information to understand
the repercussions of certain actions
...
Even if he enters the
market with new products, there is skepticism about his ability to run the new business
because he has no experience with these sports (inline roller skates and ice skates), and
thus it is unclear whether he will profit from it
...
Risk
●
Risk refers to the circumstances under which a decision-maker can assess the likelihood
of specific outcomes
...
Stan should accept that decisions have
risky consequences, but he should do everything he can to minimize and control the risk
...
1
...
The tension arises when he must decide if the choice is appealing
or not in the interest of the company's improvement
...
The second conflict occurs within the company, between Mikala and William, who are
partners
...
We can see that Stan is skeptical of William's concept of bringing
in new product lines because he is unsure if accepting the idea will prevent the company
from losing money by investing in a field in which it lacks experience
...
Lack of Structure
● Mikala Eagle Company was confronted with a non-programmed option involving a
complex issue with no predictable effects
...
There are no established answers as to whether
William's new business will help offset losses or bring in more profit to aid the
company's growth
...
2
...
2
...
4
...
6
...
8
...
Eagle should focus on eight steps in the decision-making process in order to make the
optimal conclusion
...
This
could be a situation when a decision needs to be taken quickly
...
Stan isn't really impressed by his strategies,
but they are sufficient to warrant consideration
...
It's also
critical that Stan and Pete communicate openly
...
Is this a decision that contemporary culture is interested in?
If people aren't interested in this right now, it's probably not a wise strategic move for
the Soaring Eagle Skate Company
...
These
could be problem-specific solutions
...
" For the most part, this necessitates the development of a
contingency plan, particularly if the first option fails, and if it does, what is the following
step
...
"
Identify the problem
Develop Criteria
Allocate Weight to The Criteria
Develop Alternative
Analyze Alternative
Select an Alternative
Implement the Alternative
Evaluate Decision Effectiveness
Identify the Problem
● The identification of an issue will be the first step in the decision-making process
...
For the case study,
Soaring Eagle Company had gone through a commercial growth and had spent millions
of dollars on a new line of clothes, yet they were still losing money
...
Identify Decision Criteria
● The management must determine what is relevant in making a decision in the second
step
...
Mikala Eagle must examine what aspects are relevant to his decision in the case
study in order to begin selling various sorts of sports equipment
...
After careful
analysis, Eagle should examine the following elements in making his decision:
understanding of sports equipment, expertise in creating high-quality sports equipment,
and target market
...
Mikala Eagle, for example, should choose a huge
number such as 10 for the most critical criteria and 1 for the least important
...
Developing Alternatives
● This stage demands the management to create a list of as many possible solutions to the
problem as they can
...
Eagle has two options in this case study: sell
additional sports equipment such as inline roller skates and ice skates, or focus
completely on his main business of skateboarding and purchase William's ownership
stake so that he may concentrate on his own business
...
Managers will be able to understand the advantages and disadvantages
of each alternative, which will aid them in deciding which alternatives to using in
decision-making
...
Thus, in this case,
study, we can see that Mikala Eagle has high rates for skateboard knowledge because he
is one of the most knowledgeable people about skateboarding, high rates for an expert in
producing skateboards because he can design, build, and sell skateboards under his own
brand, and also high rates for target markets because he has a large number of
skateboarding fans, as compared to the other two types of sports equipment, inline
rollerblades, and skateboards
...
Mikala Eagle, in this case, study of Soaring Eagle Company, should choose
to continue running his business by focusing solely on skateboards and buy William's
ownership share so that he can focus on his business without being distracted by others,
rather than selling other types of equipment, because it scored highest on the criteria
identified, which our expertise, knowledge, and target market
...
Mikala
Eagle must reassess his business in this case study if any changes occur, whether or not
they are beneficial
...
Mikala Eagle must monitor if
his firm is profitable or losing money in this case study after deciding to execute the
alternative, which is to focus the business completely on skateboarding while learning
from past failures
Title: SOARING EAGLE SKATE CASE STUDY
Description: Stan Eagle was a well-known skater and board skating was his carrier for several years. After the interest in the sport waned, Eagle launched with his friend their own business (designing, building, and selling skateboards). Eagle and his partner, William, Had a very successful business selling skateboards, but time changed and they have to gain and sustain advantages over their competitors out there in the market.
Description: Stan Eagle was a well-known skater and board skating was his carrier for several years. After the interest in the sport waned, Eagle launched with his friend their own business (designing, building, and selling skateboards). Eagle and his partner, William, Had a very successful business selling skateboards, but time changed and they have to gain and sustain advantages over their competitors out there in the market.