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WHAT IS LEADERSHIP COMMUNICATION ?
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Leadership frequently described/defined as people who ―influence‖, ―inspire‖
and ―transform‖ – all dependant on communication (verbal and nonverbal)
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Emotional intelligence required – ability to understand self and others
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Managers in a business setting spend most of their day (70 – 90 %) engaged
in communication
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Effective leadership = largely a matter of communication as this influences
groups, the organisation, and/or broader community to trust, follow and
consider them leaders
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IDENTIFYING LEADERSHIP
• Countless definitions available – seldom complete agreement on what
leadership entails and how to define it
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• They command others’ attention, persuade them to follow them, or pursue
goals they define
• They control situations
• They improve the performance of groups and organisations
• They connect with others and they get results
• Leadership theorists define leadership by the traits leaders possess, by the
tasks they perform, the positions they hold, and the accomplishments they
achieve
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In the last, the focus is either on the exchange or transaction
between the leader and others, or on the impact the leader has on individuals or an
organization which inspires change or a difference of some sort, a transformation
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• Transformational leaders display four primary behavioural characteristics:
idealised influence, inspirational motivation, intellectual stimulation, and
individualised consideration
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CONNECTING LEADERSHIP TO COMMUNICATION
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Without effective communication there can be no leadership, and little can be
accomplished
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Good communication skills enable, foster,, and create the understanding and
trust necessary to encourage others to follow the leader
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DEFINING COMMUNICATION
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Communication = transmission of meaning from one person to another or to
many people, whether verbally or nonverbally
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The context in which the information is sent, the noise that surrounds it, the
selection of the medium, the words used in the message, the image of the
speaker—all influence the meaning as it travels successfully, or as intended,
from one person to another
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One goal of mastering all aspects of leadership communication is to move us
as close as possible to the ideal of meaningful message transfer
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It involves using emotional intelligence to understand ourselves, and those we
want to reach, well enough to create messages appropriately
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APPLYING LEADERSHIP COMMUNICATION FRAMEWORK
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In this context – leadership communication consist of expanding abilities
from
core strategy development,
effective writing and speaking,
emotional intelligence and interpersonal skills,
Diversity and intercultural communication abilities,
to the use of these skills in more complex situations, such as working in
teams, conducting meetings, functioning effectively in organisations, and
handling internal and external relations
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Create and deliver in person and online presentations confidently and
persuasively, using graphics that contribute to delivering the messages
Possess emotional intelligence and interpersonal skills,
Understand and value diversity and cultural differences to be able to
communicate successfully
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Need to know how to communicate best to internal and external stakeholders
by using appropriate strategy
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PROJECTING A POSITIVE LEADERSHIP ETHOES
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Leadership communication at all levels and across the spiral (see p
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DEFINING ETHOS
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Original definitions of ethos can be traced back to writings of Greek
philosopher, Aristotle, who identified three types of persuasive appeals:

Logos
Pathos
Ethos
Logos - an appeal based on the logic of an argument
Pathos - an appeal based on the use of emotions
Ethos – an appeal based on the perceived character of sender of the message:
Is the person trustworthy, confident, believable, knowledgeable, and a man or
woman of integrity?
• If the audience does not believe the speaker or writer, logic or emotion will
have little persuasive force
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• This implies that orator must make argument of his speech demonstrative and
worthy of belief and also his character must look right and he must put
hearers in correct frame of mind
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CONNECTING ETHOS TO AUDIENCE MOTIVATION
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Importance of understanding audience cannot be overemphasised
Audience’s receptivity to leader, their ethos and message can assist or be a
barrier to how they receive the message intended

What makes an audience attend to a message?
Understanding what motivates others to listen and to act

Delivering a meaningful message that they have an interest in
Knowing how to encourage the audience to trust and believe the message
Maker sure the audience has a stake in the subject
Power
Five sources of power to persuade others to attend to a message (French & Raven)
Hocker and Wilmot added the power of information and connections through
interpersonal relationships – they argue that power exists in all social interactions,
with communication functioning to influence others, often through the power that one
person has over others
Trust
Five characteristics of people that others trust, four moral values and one
behavioural:
Integrity – the reputation for honesty and truthfulness on part of the trusted
individual
Competence – the technical knowledge and interpersonal skill needed to perform
the job
Consistency – reliability, predictability, and good judgement in handling situations
Loyalty – benevolence, or the willingness to protect, support and encourage others
Openness – mental accessibility, or the willingness to share ideas and information
freely with others
CONNECTING ETHOS TO ETHICS
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Some of the outward manifestations of a positive ethos can be controlled or
developed, but more difficult for an individual to change or for an audience to
determine the true character of the communicator
We judge our leaders by the ethos they project: their outward manifestation in
their dress, behaviour, charismatic appeal, knowledge, and expertise; their
inner character; and their communication actions
Do they speak and write clearly, confidently, and correctly?
Are they good listeners, attending to their own nonverbal signals and those of
others?
Do they seem sincere in their connections to others?
Do they show emotional intelligence and an understanding of and
appreciation for cultural diversity?

BEING AN ETHICAL LEADER
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Important for any leader to look critically at the motivation and meaning
behind his or her words and actions
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