Notesale: Turn your study into money

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INTERNET

ITC

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2-1

Assessing your sources of supply market information
List three sources of supply market information that you have
used and rate each source:
Source 1:
High
Comments:

Rating

Average

Low

Relevant
Complete
Accurate
Precise
Objective
Up-to-date

ITC

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2-3

• Official foreign trade representatives
• Various international organisations
• Your current suppliers (watch out for biased
information)
• Other buyers
• Service organisations (e
...
, freight forwarders &
banks)
• Fairs and exhibitions
ITC

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2-5

Action Point

5
...
2-6

The stages:

• Porter’s analysis
• Identifying market
drivers
• Screening of segments
• Cost/price analysis
• Forecasting supply
• POCKET analysis
ITC

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Your
colleagues

The
Internet

ITC

Specialised
journals

2
...

Competition
amongst
suppliers

3
...

Bargaining
power of
buyers

Industry
associations

Your
suppliers

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3-1

Using the Internet for supply market research
a) Use the Internet to obtain the following information:

 Indonesia’s level of production of pulp (for
paper)
...

 The name of the patent office in Malaysia
...

 The inflation rate of Bolivia last year
...

b) Sources for six questions relevant to your purchasing work or
interests
ITC

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4-1

An industry survey
published by the
Financial Times…

Prices of inputs
quoted by two
suppliers, and price
references found in
Paper-based
a specialised
study on the
journal…
substitutability of
alternative products,
provided by a technical
research institute…
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4-2

Classify the information so that it can be
easily found
Set up a small reference ”library” (a couple of
bookshelves can be enough)
Subscribe to key sources
Get an Internet connection…
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4-3

Action Point

5
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4-4



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