Notesale: Turn your study into money

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THE UNCONVENTIONAL FRANCHISE MODEL BEHIND CHICK-FIL-A´S
SUCCESS
The Economics of Chick-Fil-A
Chick- fil-A is one of America´s favourite fast-food
...
Chick-fil-A has
long had a unique approach to business that the company credits with its success
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After testing hundreds of methods,
restaurateur Truett Cathy developed a faster way to cook boneless chicken using a pressure
cooker and peanut oil
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While other fast-food chains tend to expand their menu offerings over time to attract
new customers, Chick-fil-A's business model has always been to maintain a small menu,
focused on chicken sandwiches
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To ensure quality in
every one of its location, Chick-fil-A uses a different franchise model than most other fastfood chains
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The company also selects the
locations and builds the restaurants
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"
Franchisees are called operators, and each operator is handpicked by Chick-fil-A after a
rigorous interview process
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One of the skills that is
really looked at is somebody that's really good at developing people
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That's much lower than the start-up costs for a
McDonald's franchise, which requires a $45,000 franchise fee, as well as 1
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3 million
of additional investment
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For years, Chick-fil-A's

footprint was mostly in the southeast, but today they have over 2,600 restaurants in the US,
Canada, and Puerto Rico
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From its inception, founder Truett Cathy's Christian faith played a major role in the
company's business strategy
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It's also the reason the
company has never gone public
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Although you won't see it in restaurants where the employees are masked up, Chick-fil-A has
long asked employees to greet customers warmly with a smile
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