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Title: COLOUR PSYCHOLOGY IN BRANDING
Description: Brand color psychology is the study of how color impacts the way we perceive a brand. Colors have a powerful effect on our emotions. And these emotions play a major role in how we behave as consumers.
Description: Brand color psychology is the study of how color impacts the way we perceive a brand. Colors have a powerful effect on our emotions. And these emotions play a major role in how we behave as consumers.
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COLOUR PSYCHOLOGY IN BRANDING
A brand's choice of colour is a fundamental element that reinforces both its personality and
the qualities of the products and services it offers
...
Others have trademarked their defining shades
...
Research has shown that consumers make a subconscious judgment about a person,
environment, or product within 90 seconds of initial viewing and that between 62% and 90%
of that is based on colour alone
...
Cultural Perception of Colour
The red colour is commonly associated with luck and prosperity throughout Asia while it can
represent love, passion, or even danger in Western societies
...
Personal colour preference could also have some bearing on a consumer’s loyalty to
certain brands
...
Brands tread a very fine line when it comes to choosing typically masculine or feminine
colours
...
Parallels Between Colour and Brand Perception
Here are a few examples that illustrate how colour can influence consumer´s impressions of a
brand or its products
...
It is widely claimed that red is the most appetizing colour in
the spectrum
...
Apple – they have gone through quite an evolution when it comes to their branding and
marketing
...
Grey can be a great choice as it is understated, timeless, and
reflects the materials from which the products are made
...
Consistency is vital to ensuring a brand has a coherent voice
...
Loyalty to a brand may be based on past
customer experience but it may also be your subconscious colour preferences nudging you in
the right direction
Title: COLOUR PSYCHOLOGY IN BRANDING
Description: Brand color psychology is the study of how color impacts the way we perceive a brand. Colors have a powerful effect on our emotions. And these emotions play a major role in how we behave as consumers.
Description: Brand color psychology is the study of how color impacts the way we perceive a brand. Colors have a powerful effect on our emotions. And these emotions play a major role in how we behave as consumers.