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Title: Introduction To Business statistics
Description: these notes are very helpful to make statistics easier and interesting

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Basic Business Statistics
14th Edition

Chapter 1
Introduction to Statistics

Chap 1-1

Chapter Goals
After completing this chapter, you should be
able to:



Describe key data collection methods
Know key definitions:
Population vs
...
Secondary data types

Qualitative vs
...
g
...
g
...
g
...



Estimation




e
...
, Estimate the population mean
weight using the sample mean
weight

Hypothesis Testing


e
...
, Use sample evidence to test
the claim that the population mean
weight is 120 pounds
Chap 1-6

Tools for Collecting Data
Data Collection Methods

Experiments
Telephone
surveys

Written
questionnaires
Direct observation and
personal interview

Chap 1-7

Survey Design Steps


Define the issue


what are the purpose and objectives of the survey?



Define the population of interest



Develop survey questions


make questions clear and unambiguous



use universally-accepted definitions



limit the number of questions

Chap 1-8

Survey Design Steps
(continued)






Pre-test the survey


pilot test with a small group of participants



assess clarity and length

Determine the sample size and sampling
method
Select sample and administer the survey

Chap 1-9

Types of Questions


Closed-end Questions




Select from a short list of defined choices

Example: Major: __business __liberal arts
__science __other
Open-end Questions


Respondents are free to respond with any value, words, or
statement

Example: What did you like best about this course?


Demographic Questions


Questions about the respondents’ personal characteristics

Example: Gender: __Female __ Male
Chap 1-10

Populations and Samples


A Population is the set of all items or individuals
of interest




Examples:

All likely voters in the next election
All parts produced today
All sales receipts for November

A Sample is a subset of the population


Examples:

1000 voters selected at random for interview
A few parts selected for destructive testing
Every 100th receipt selected for audit

Chap 1-11

Population vs
...


Chap 1-13

Stratified Random Sampling






Divide population into subgroups (called strata)
according to some common characteristic
Select a simple random sample from each
subgroup
Combine samples from subgroups into one

Population
Divided
into 4
strata

Sample
Chap 1-14

Systematic Random Sampling







Decide on sample size: n
Divide frame of N individuals into groups of k
individuals: k=N/n
Randomly select one individual from the 1st
group
Select every kth individual thereafter
N = 64
n=8

First Group

k=8
Chap 1-15

Data Types
Data

Qualitative
(Categorical)

Quantitative
(Numerical)

Examples:




Marital Status
Political Party
Eye Color
(Defined categories)

Discrete
Examples:



Number of Children
Defects per hour
(Counted items)

Continuous
Examples:



Weight
Voltage
(Measured
characteristics)
Chap 1-16


Title: Introduction To Business statistics
Description: these notes are very helpful to make statistics easier and interesting