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QUEZON CITY UNIVERSITY
San Bartolome Campus

MANILA ELECTRIC COMPANY
(MERALCO)
In Partial Fulfillment of the Requirements for the
Entrepreneurial Marketing Strategies

Submitted by:
Tumubag, Mikee Charo M
...

Ayre, Jessa
Zepeda, Johnmark
Viñas, Michelle
Tarayao, Nazarene
Tria, Queenie Joy
Tulda, Shyra Mae
SBENT-1H
December 11, 2021

Entrepreneurial Marketing Strategies

QUEZON CITY UNIVERSITY
San Bartolome Campus

INTRODUCTION:
Background:
In the Philippines, Meralco is the largest distributing company
...
Meralco serves 36 cities and 75
municipalities, with nearly 5000 employees working to meet and exceed
their customers' expectations
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To
be fair to everyone, Meralco customers can view or monitor their daily
electricity usage as well as the amount of their bill on the electric meter or
'kuntador' in Tagalog
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The Philippine government began operating electric trams and supplying electricity
to the city of Manila in 1903
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Swift, a businessman from the United States, founded a
company intending to provide electricity to our country
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Meralco acquired Electricista
in the following years, giving them their first electrical power
...
Meralco was founded in 1925 in New Jersey and was
later acquired by the Associated Gas and Electric Corporation (AGECO), which resulted in a massive
revenue expansion in the United States and Canada
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Meralco continued to expand, reaching a peak of 184 million kWh by the outbreak of World War II
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After World War II, the majority of Meralco's operations, including those in Manila, were severely
damaged
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Meralco was reacquired by the United States in 1950
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Meralco was taken over by a Filipino group led by Eugenio Lopez in 1962
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It was truly incredible, and it went down
in history
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Meralco sold their generating plants to the National Power Corporation under the law (NPC)
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Entrepreneurial Marketing Strategies

QUEZON CITY UNIVERSITY
San Bartolome Campus

Address and Main Offices:
Meralco is located in Capitol Estate 2, Commonwealth Avenue, Diliman, Quezon City, Metro Manila,
Philippines
...
Meanwhile, the main office of Meralco is also located in Capitol Estate 2,
Commonwealth Avenue, Diliman, Quezon City, Metro Manila, Philippines, Quezon City
Branches:
The Meralco company holds a 25-year congressional franchise under Republic Act No
...
It provides
electricity to over 6
...
It covers some of the core areas of the Philippines; commercial,
industrial, and population centers such as Metro Manila, the regions of Rizal, Cavite, Bulacan, and parts
of the provinces of Pampanga; Laguna; Batangas; and Quezon
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Each branch does not have the same number of employees
just like in Metro Manila they have 5,000 employees, and other branches have more than 5,000
employees
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It is the largest private sector electric distribution utility company because it's
franchise area of over 9,685 km2 is just 3% of the total land area of the Philippines
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5 million customers in a franchise
area covering 9,685 km2, that includes the core of the country, industrial, commercial, and population
centers
...
As for primary products, Meralco
offered Net Metering and Peak/Off-Peak Program
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It is designed to
help you lower your electricity bills by allowing you to export unused or excess electricity generated from
your solar panels back to Meralco
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Peak periods are hours of the day when demand for electricity and energy costs are high, while
off-peak periods are when less plants require electricity and costs are low
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As for
services, Meralco offers Power Consults, Power Profile, and Energy Service
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Meralco corporate partners can provide end to end
energy solutions to ensure efficient business operations
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It is where Meralco offers
an optimal mix of solutions to ensure that customers' energy use, equipment, and overall facilities work
effectively together
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Customers need a partner who understands the full extent of
their energy requirements and helps guarantee the maintenance of a business competitive edge
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Meralco can help identify and recommend energy management opportunities
for potential savings in the form of reduced energy bills
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One Meralco
Foundation assists low-income families in receiving the benefits of electricity and improving their quality
of life
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If
you wish to apply for a job at Meralco, they also have online applications so you don't have to go to the
company since today's pandemic
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Corporate Culture:
The Vision of Meralco company is to be a world-class energy solutions provider, powering our nation and
empowering our people today and for generations to come
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The values of Meralco company consists of: EXCELLENCE, CUSTOMER CENTRICITY,
SUSTAINABILITY, INTEGRITY, INNOVATION, MALASAKIT, and BAYANIHAN
...

Also, the company provided opportunities for learning and development and programs to promote health
and safety for their employees to build a culture of excellence, knowledge sharing, personnel integrity and
development
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s3
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amazonaws
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Top Executive Officers:
●

Oscar S
...
He is a
business person who has been the head of 22 different companies
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Reyes received an undergraduate degree from the
University of Ateneo de Manila, an MBA from Ateneo Graduate
School of Business and a graduate degree from Harvard Business
School
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Espinosa is a President and Chief at MediaQuest Property, Inc
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, a Co-Administrator and
Co-President at Freedom Telecoms Possessions, Inc
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, an Autonomous Non-Leader Chief at Lepanto Combined Mining
Co
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, a Part at
Incorporated Bar of the Philippines, a Part at Between Pacific Bar Affiliation, a Part at Philippine
Bar Affiliation, Inc
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,
Philippine Media Communications Speculation Corp
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, Tahanan Shared Structure and Advance Affiliation, Inc
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●

Roberto Almazora is an engineer and Sr
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Before working his way up in Meralco throughout his
30-year-plus career, he was at an engineering system planning
group, building substations and sub-transmission lines
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Because of that,
Jobert found the transition from technical to management "wasn’t
that hard", saying most of his time in Meralco was spent
leveraging his management skills rather than his technical skills
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(previously Meralco Foundation, Inc
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For more than 40 years, MFI Polytechnic Institute Inc
...
Their programs are focused
on technologies that are essential building blocks of future innovation in automation and controls,
automotive, electronics, computer and information technology, electrical, refrigeration, and meteo
...
(Meralco) reported a core net income of P5
...
2 percent year on year to close out the year, with residential customers accounting for the
majority of power usage
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064
billion, excluding one-time expenses, according to its finance chief in a media briefing on Monday
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9% drop in core net income to P21
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Product:
Meralco's POP is intended to help corporate partners reduce their total electricity costs by providing
tariffs based on peak and off-peak periods
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Under
this pricing arrangement, corporate partners can benefit from lower generation costs by operating at full
capacity during pre-determined off-peak hours, when power is cheapest
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It's intended to help you save money on your electricity bills by allowing you to send any
unused or excess electricity generated by your solar panels back to Meralco
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Solar
installations with capacities greater than 100 kW are currently ineligible for Net-Metering
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Customers'
October bills would increase by P0
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1374 per kWh
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Promotion:
Prices for Manila Electric Company (Meralco) customers increased marginally in October
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0283 per kilowatt-hour, bringing the total to P9
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Meralco attributed the increase to an increase in transmission costs
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Republic Act No
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It serves 6
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The
franchise's territory includes the country's industrial, commercial, and population centers
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MAIN BODY:
Meralco’s sales decreased 30% to P16
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Foreign exchange
gains or losses, impairment charges, mark-to-market adjustments, and other one-time, exceptional
transactions were removed from the calculation
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Meanwhile, commercial volume growth slowed by 20%, with
hotels and retail commerce bearing the brunt of the blow, with “dramatic drops” in foot traffic in malls,
hotels, and other retail establishments
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Industrial volumes increased by 4% in December
for the first time since March 2020
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Supplied the rise in volumes and took the share of sales from the food and
beverage, and packaging industries
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Prior to the
pandemic, commercial volume accounted for 40% of total volume
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Pangilinan’s prior projection of P21 billion
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“Given the continued effect of the pandemic on the
economy, we predict a highly volatile environment in 2021” Pangilinan said, adding that sales volumes in
January this year were still lower than in January 2020
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“The stats have improved in terms of
quantities sold in the later half of February this year compared to January this year, and that portends a
better trend for the rest of the year” he added
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She said that the
electricity company has set aside P1
...
According to Meralco President Ray C
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CONCLUSION:
Since the pandemic came two years ago, people were always at home
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Due to this, the power bill increased at the same
time postponed payment of people for their electric utility
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The sales of Meralco
decreased by 30% which is almost P16
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Besides, prior to the pandemic, Meralco's commercial
volume accounted for 40% of total volume as well as Meralco set aside P1
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To prevent the continuous increase of electricity bills, people may use Solar panels
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We utilize energy not just to heat but also to
cool our human-made structures
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By the use of Solar Panels, it gives people a big
help to reduce the use of electricity and the bills that come from Meralco
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Sources:
https://company
...
com
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bworldonline
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stevieawards
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referenceforbusiness
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html
https://mb
...
ph/2021/03/01/meralco-core-income-drops-9-to-p21-7-b/

Entrepreneurial Marketing Strategies



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