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Title: CASE STUDY OF MERALCO COMPANY
Description: This notes is all about case study of meralco company that can give you knowledge about how meralco started a business and who handled it. You can have knowledge about how they build a successful business of all time.
Description: This notes is all about case study of meralco company that can give you knowledge about how meralco started a business and who handled it. You can have knowledge about how they build a successful business of all time.
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QUEZON CITY UNIVERSITY
San Bartolome Campus
MANILA ELECTRIC COMPANY
(MERALCO)
In Partial Fulfillment of the Requirements for the
Entrepreneurial Marketing Strategies
Submitted by:
Tumubag, Mikee Charo M
...
Ayre, Jessa
Zepeda, Johnmark
Viñas, Michelle
Tarayao, Nazarene
Tria, Queenie Joy
Tulda, Shyra Mae
SBENT-1H
December 11, 2021
Entrepreneurial Marketing Strategies
QUEZON CITY UNIVERSITY
San Bartolome Campus
INTRODUCTION:
Background:
In the Philippines, Meralco is the largest distributing company
...
Meralco serves 36 cities and 75
municipalities, with nearly 5000 employees working to meet and exceed
their customers' expectations
...
To
be fair to everyone, Meralco customers can view or monitor their daily
electricity usage as well as the amount of their bill on the electric meter or
'kuntador' in Tagalog
...
The Philippine government began operating electric trams and supplying electricity
to the city of Manila in 1903
...
Swift, a businessman from the United States, founded a
company intending to provide electricity to our country
...
Meralco acquired Electricista
in the following years, giving them their first electrical power
...
Meralco was founded in 1925 in New Jersey and was
later acquired by the Associated Gas and Electric Corporation (AGECO), which resulted in a massive
revenue expansion in the United States and Canada
...
Meralco continued to expand, reaching a peak of 184 million kWh by the outbreak of World War II
...
After World War II, the majority of Meralco's operations, including those in Manila, were severely
damaged
...
Meralco was reacquired by the United States in 1950
...
Meralco was taken over by a Filipino group led by Eugenio Lopez in 1962
...
It was truly incredible, and it went down
in history
...
Meralco sold their generating plants to the National Power Corporation under the law (NPC)
...
Entrepreneurial Marketing Strategies
QUEZON CITY UNIVERSITY
San Bartolome Campus
Address and Main Offices:
Meralco is located in Capitol Estate 2, Commonwealth Avenue, Diliman, Quezon City, Metro Manila,
Philippines
...
Meanwhile, the main office of Meralco is also located in Capitol Estate 2,
Commonwealth Avenue, Diliman, Quezon City, Metro Manila, Philippines, Quezon City
Branches:
The Meralco company holds a 25-year congressional franchise under Republic Act No
...
It provides
electricity to over 6
...
It covers some of the core areas of the Philippines; commercial,
industrial, and population center
Title: CASE STUDY OF MERALCO COMPANY
Description: This notes is all about case study of meralco company that can give you knowledge about how meralco started a business and who handled it. You can have knowledge about how they build a successful business of all time.
Description: This notes is all about case study of meralco company that can give you knowledge about how meralco started a business and who handled it. You can have knowledge about how they build a successful business of all time.