Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Marketing
What Is Marketing? Definition, Benefits,
and Strategies
The goal of marketing is to pique the interest of potential customers or
clients in your goods and services
...

Marketing entails distributing, selling, and researching your goods or
services
...


Muhammad Adil | IBA

Table of Content


Definition of Marketing



The 4 Ps of Marketing



What Does Marketing Do for Your Business?



Different Marketing Strategies



Marketing Objectives



Ideal Qualities for Digital Marketing Professionals



The 10 Most Important Digital Marketing Skills Today



The History of Marketing



Cyberclick's View on Marketing

Muhammad Adil | IBA

Definition of Marketing
The practise of promoting and selling goods and services, including market
analysis and advertising, is referred to as marketing
...
Unaware
that they are doing it, many businesses use marketing strategies to promote
themselves and boost sales of their goods and services
...


When asked to define marketing, people frequently give vague definitions
such as selling or advertising
...
There are numerous other facets of
marketing, such as the distribution of products, advertising, designing and
producing materials like landing pages and content for social media,
enhancing the customer experience, conducting market research, identifying
market segments, and much more
...


The 4 Ps of Marketing


The 4 Ps of Marketing are a straightforward formula for figuring out
and working with the key components of your marketing strategy,
according to E
...
McCarthy
...
A product is essential and the foundation of everything
marketing-related
...
The best thing to do is to decide on your

Muhammad Adil | IBA

product or service based both on the needs and motivations of
consumers and how the product would benefit the consumer, rather
than on the object’s physical characteristics or attributes
...
Strategic merchandising locations can be anything from an online
store to a channel of physical stores across multiple towns or countries
...




Price
...
This factor affects other factors
such as:
o

The margin you hope to obtain
...


o

How does the competition price their products and what possible
product substitutes are there?



o

Trends and fads
...


Promotion
...
This is how you increase sales
...


1
...
Additionally, it makes you stand out to
customers, who will start to believe in your brand, stick with you, and
recommend you to their friends
...
Producing Traffic
Increasing website traffic results in more qualified leads being generated
(lead scoring can help with this), which will ultimately result in more sales
...


3
...


Muhammad Adil | IBA

4
...

This not only boosts sales but also generates positive online and word-ofmouth recommendations, which is still one of the most powerful forms of
advertising
...
Monitoring Your Metrics
Metrics are a huge asset when developing your marketing strategy
...


Different Marketing Techniques


Marketing is a combination of many different strategies and tactics rather
than just one single strategy
...
To find out more about each of
these tactics, click on the red links
...
Without a marketing
plan, a company or brand can’t reach its goals
...




Direct Marketing: Direct marketing is a type of campaign based on
direct, two-way communication that seeks to trigger a result from a
specific audience
...
Viral Marketing spreads from one person to the next and is
capable of going incredibly far incredibly fast
...
Naturally, it consists of sending
emails to your audience, but make sure to define your segments well in
order to be effective
...




Mobile Marketing: Mobile marketing technique has a broad concept
which brings together all marketing campaigns and actions focused
exclusively on mobile platforms and applications (i
...
smartphones and
tablets)
...


The most crucial step—launching your own marketing strategy—must not be
overlooked
...
We would be honored to work with
you as a partner to increase traffic, fully optimize your campaigns, and
achieve the best Return on Investment
...


Muhammad Adil | IBA

Here are ten illustrations of marketing goals:

1
...
Their main goal with
emerging brands is to raise visibility and brand awareness
...

2
...
To increase visibility and brand awareness with
emerging brands is their primary objective
...

3
...
The product or service you are launching
must always be created to fill consumers' pain points
...

4
...
Return on investment is one of the most important
marketing metrics as it is a direct indicator of how well a campaign is
performing
...
Introduce the company into new international or local
markets
...

6
...
With your marketing strategy, you should
eventually strive to increase business profits for your company
...
Increase conversion rates
...


Muhammad Adil | IBA

8
...
Brands, especially when they are new, don't have a
loyal customer base
...

That's why it's important to continually put effort into capturing new leads
that could eventually turn into paying customers
...
Customer loyalty
...

10
...
This is perhaps the most obvious marketing objective
and the top priority for most marketing departments
...

However, as the demand for specialized profiles does not always meet the
supply, businesses discover that there is a glaring generational gap
...
Today's marketer must be prepared to do his or her best
in an ever-changing environment, learn new skills, and have the foresight to
know what's coming
...
Curious
...
He or she must be
passionate about new trends and be willing to try new ideas
...
Versatile
...
Even so, a good marketer must be able to

Muhammad Adil | IBA

understand the digital environment, master the tools, and possess
analytical skills
...
Able to collaborate
...

78 percent of professionals think it's the most crucial quality
...
Consumer-centric
...

Today, what matters is knowing consumers perfectly and knowing how to
adapt to their needs
...
The most sought-after digital
competencies in hiring processes are the following:
1
...

2
...

3
...
Digital
media has completely changed customer expectations and their
relationships with brands, so a good marketer must be able to account for
this shift
...
Stay up to date with industry news and trends
...

5
...
Collaboration
is more important than ever to achieve objectives
...


Muhammad Adil | IBA

6
...

7
...
Customer experience is one of the fundamental principles of
modern marketing
...

8
...
These two tools
have changed the digital landscape in recent years, and any good digital
marketer will know how to do both
...
Achieve good positioning for client sites
...

10
...
We have more
information than ever, but without the ability to analyze and understand it,
it is useless
...
The evolution of new communication
channels and the digital revolution have had a significant impact on
marketing over time
...


Muhammad Adil | IBA

1450-1900: Printed Advertising


1450, Gutenberg invents the printing press
...




1730, the magazine emerges as a means of communication
...




1839, posters become so popular that it becomes prohibited to put them
in London properties
...




1933, more than half of the population in the United States (55
...




1941, television advertising begins
...




1946, more than 50% of the homes in the United States already had a
telephone
...




Telemarketing grows as a means of contacting buyers directly
...




1981, IBM launches its first personal computer
...




1990-1994, major advances in 2G technology, which would lay the
foundation for the future explosion of mobile TV
...


1995-2020: The Era of Search Engines and Social Media


1995, the Yahoo! and Altavista search engines are born
...




1998, Google and MSN launch new search engines
...
By mid-2006, there are already 50
million blogs worldwide
...




2003-2004, three social networks are launched: LinkedIn, MySpace, and
Facebook
...




2009, Google launches real-time searches
...
Instagram is
created in October 10
...
7 hours on the
Internet, compared to 13
...




2011, Snapchat is created, driving even more young users to their
phones and fueling the social media app craze
...
8 million tablet users
...
Users and brands alike
begin to realize the power of social media users with large
followings
...
More
users are checking social media, reading emails, and making purchases
on their phones
...




2018, video marketing continues to grow, especially with Instagram’s
launch of IGTV
...




2019-2020, Move over millennials! Gen Z is the new focus and they have
a hot new app: TikTok
...
Social media
and marketing trends will undoubtedly change as a result of recent global
events, such as the COVID-19 crisis in 2020, which forced millions of people
to stay indoors
...


Muhammad Adil | IBA



---