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Title: Advertising Laws
Description: If you’re thinking about advertising on the internet or in print, there are rules and guidelines to protect businesses and consumers — and help maintain the credibility of those advertising media.
Description: If you’re thinking about advertising on the internet or in print, there are rules and guidelines to protect businesses and consumers — and help maintain the credibility of those advertising media.
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Advertising Laws
If you’re thinking about advertising on the internet or in print, there
are rules and guidelines to protect businesses and consumers — and
help maintain the credibility of those advertising media
...
The Federal Trade Commission
(FTC) is the governing body that enforces these laws and enacts
rules
...
The fines for violating this act can be detrimental to your business
...
Giving recipients the opportunity to unsubscribe is also a critical part
of CAN-SPAM
...
If you’re making marketing
calls or selling anything by phone and say that you’ll repair credit,
promise loans for a fee in advance, or tout investment opportunities,
you need to follow these rules
...
You cannot misrepresent or mislead
customers via these channels
...
For example, the testimonial must reflect
the typical customer’s experience and you may have to explain that
results are not the same for everyone
...
Unclear or unexpected
connections between an endorser and the company must be
disclosed also
...
These laws tend to be complicated, so we recommend seeking
counsel from an expert in the field to determine if these apply to you
and what steps you need to take to be compliant
Title: Advertising Laws
Description: If you’re thinking about advertising on the internet or in print, there are rules and guidelines to protect businesses and consumers — and help maintain the credibility of those advertising media.
Description: If you’re thinking about advertising on the internet or in print, there are rules and guidelines to protect businesses and consumers — and help maintain the credibility of those advertising media.