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Title: Managerial Economics: Consumer Choice Notes
Description: Graduate level managerial economics consumer choice and consumer preferences notes. Text, lecture, and coursework summary, provides full picture of material covered in module.
Description: Graduate level managerial economics consumer choice and consumer preferences notes. Text, lecture, and coursework summary, provides full picture of material covered in module.
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or have previously had - people tend to stay with what they know basically
We assume endowment does not affect the indifference curve
Salience: keen awareness, strikingly obvious
Bounded Rationality: people have a limited capacity to make decisions
- Many consumers today are overwhelmed by a large number of choices, advertisements,
sellers, etc
Title: Managerial Economics: Consumer Choice Notes
Description: Graduate level managerial economics consumer choice and consumer preferences notes. Text, lecture, and coursework summary, provides full picture of material covered in module.
Description: Graduate level managerial economics consumer choice and consumer preferences notes. Text, lecture, and coursework summary, provides full picture of material covered in module.