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Business Communication

What do you mean by Business
Communication?
 Business Communication is any

communication used to promote a
product, service, or organization –
with the objective of making a sale,
it is also the process of sharing
information between people
within and outside a company
...


What do you mean by Business
Communication?
 Once communication becomes unclear, the company’s core systems risk falling






apart
...

All organized activity in a company relies on the process of business
communication
...

Effective business communication is how employees and management interact
to reach organizational goals
...


Why is Business Communication
Important?
Communication plays a vital role in the fulfillment of all
marketing objectives
...

 Smith, Berry and Pulford (1997) describe communication as
the act of sending information from the mind of one person
to the mind of another person
...

 It links superiors to subordinates
...

 It eliminates the possibility of
misunderstanding , leading to job
satisfaction and increased morale in
employees
...

 It helps in maintaining public relations by creating and
projecting a positive image in the organization to other
...



Function of Communication in an
Organization
 Social Interaction - Human interaction in possible because

we can communicate
...

 Exchange of Ideas and Spread of Knowledge- We
express freely our ideas, opinions and feelings or issues
affecting us
...

 Social-Cultural Integration: Communication enables exchange
of cultural and values
...


Importance of Communication in an
Organization
 To achieve coordinated action
 To express feelings and emotion

 To encourage staff participation in decision making
 To create a good public image and reputation for an

organization

Importance of Communication in an
Organization
 To share information regarding - Organizational goals
 - Task directions

 - Results of efforts
 - Decision making

 To achieve effective control

Types of Communication in an
Organization
 Organizational communication is a system of networks linking

the three hierarchical levels (management, union and staff)
together in order to enhance productivity
 Formal Pattern of Communication - Formal patterns of
communication are the official paths recognized by management
...


Types of Communication in an
Organization
 Internal Communication - Takes

place within an organizational
framework to coordinate
organizational resources
...
External Communication- Disseminating

information and interaction with the immediate
environmental elements such as customers,
suppliers, creditors, etc
...
, to transmit information
in an organization
...
Seminars, Meetings, etc
...
– Facial expressions,
Body Language, etc
...

 Lack of interest, zeal and enthusiasm on the part of

either of them may adversely affect the process and
product of communication
...


 Possession of the required communication

skills is crucial, so that the task of
communication, in terms of transmission
and reception, may be performed by them
effectively
...




Keeping mutual interaction between the
source of communication and receiver
...

 It should be appropriate on the part of
both the communicator and the receiver
...



Principle of Appropriate feedback:
 Communication flow is deemed to be effective flow

if it continues to receive the desired feedback from
the receiver and vice versa
...




The effect of these variables, on the (positive
or negative) source and receiver, becomes a
decisive factor of the success or failure of
communication
...
This
includes;
a
...
The wheel network
c
...
TheY network:
e
...
The chain network
 Here, information moves up and down along organizational

hierarchy
...



b
...

 Information flows quickly with high accuracy
...
The circle network:
 It is a complete loop, which allows information flow round and

round in directions
...

 It provides greater opportunity for feedback
...
The Y network:
 Here, the employee at the fork of the “Y” usually becomes the

central person
...
e upside-down formal
structure but slower by the fork in the Y
...
A completely connected (star) network:
 This network permits each employee (member) to

communicate directly with every other employee (member)
...

 This form of communication is used when questions are asked, jokes are told,
relaxed conversations are held or during other informal meetings
...

 This is usually done in memos, e-mails, letters, meetings or teleconference

calls
...
Businessto-business communication also falls into this
category

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