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Title: Marketing management questions and answer
Description: Looking to ace your Marketing Management exams? Look no further than my notes on Marketing Management questions and answers basics! With these comprehensive notes, you'll have everything you need to succeed, from understanding the fundamentals of marketing to mastering advanced marketing strategies. Get ready to impress your professors and colleagues with your deep understanding of marketing principles and techniques. Don't wait - grab a copy of my notes on Marketing Management questions and answers basics today and take the first step towards acing your exams!
Description: Looking to ace your Marketing Management exams? Look no further than my notes on Marketing Management questions and answers basics! With these comprehensive notes, you'll have everything you need to succeed, from understanding the fundamentals of marketing to mastering advanced marketing strategies. Get ready to impress your professors and colleagues with your deep understanding of marketing principles and techniques. Don't wait - grab a copy of my notes on Marketing Management questions and answers basics today and take the first step towards acing your exams!
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Q-1 What is the meaning of Marketing ? Explain its scope and
importance
...
Study of consumer wants and needs
2
...
Product planning and development
4
...
packaging
6
...
pricing policies
8
...
promotion
10
...
after sales services
Q
...
What are the core marketing concepts?
Traditional Concepts
• Exchange concept
• Production
concept
• Product concept
• Selling concept
Modern Concepts
• Marketing concept
• Societal concept
• Holistic marketing
concept
• Exchange Concept holds that the exchange of a product between seller
& buyer is the central idea of marketing
...
• Production Concept is one of the oldest concepts in business
...
Manager of production oriented business concentrate on
achieving high production efficiency low cost & mass distribution
...
Managers in these organization
focus on making superior products & improving them over time
• Selling Concept holds that consumers, if left alone, will ordinarily not
buy enough of the organizations product and thus the organization must
undertake an aggressive selling promotion effort for pushing its
products
...
• The Marketing concept emerged in the mid 1950’s
...
• The job is not to find the right customers for your product, but to find
right products for your customers
...
• Every department & every worker should think customer & act
customer
...
It involves understanding broader concerns & the ethical, environmental &
legal and social context of marketing activities & programs
...
7 What are the components of marketing mix?
According to Philip Kotler - "Marketing Mix is the combination of four
elements, called the 4P's (product, Price, Promotion, and Place), that every
company has the option of adding, subtracting, or modifying in order to
create a desired marketing strategy"
Product - Products are offerings that a marketer offers to the target audience to
satisfy their needs and wants
...
Tangible products are goods like - cellphone, television, or motor car, whereas
intangible products are services like - financial service in a bank,
health treatment by a doctor, legal advice of a lawyer
...
Price
is crucial in determining the organisation's profit and survival
...
Marketers are required to be
aware of the customer perceived value of the product to set the right price
...
promotion
includes - advertising, personal selling, public relation
Title: Marketing management questions and answer
Description: Looking to ace your Marketing Management exams? Look no further than my notes on Marketing Management questions and answers basics! With these comprehensive notes, you'll have everything you need to succeed, from understanding the fundamentals of marketing to mastering advanced marketing strategies. Get ready to impress your professors and colleagues with your deep understanding of marketing principles and techniques. Don't wait - grab a copy of my notes on Marketing Management questions and answers basics today and take the first step towards acing your exams!
Description: Looking to ace your Marketing Management exams? Look no further than my notes on Marketing Management questions and answers basics! With these comprehensive notes, you'll have everything you need to succeed, from understanding the fundamentals of marketing to mastering advanced marketing strategies. Get ready to impress your professors and colleagues with your deep understanding of marketing principles and techniques. Don't wait - grab a copy of my notes on Marketing Management questions and answers basics today and take the first step towards acing your exams!