Notesale: Turn your study into money

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When it comes to pizza, everyone has an opinion
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Others have a favorite pizza joint that makes it like no one else
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The home-delivery market for pizza chains in the United States is approximately $15
billion per year
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S
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And more important,
Domino’s is trying very hard to overcome its reputation for poor quality by radically improving
ingredients and freshness
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Domino’s was founded in 1960 by Tom Monaghan and his
brother James when they purchased a single pizza store in Ypsilanti, Michigan
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Today, the company is
headquartered in Ann Arbor, Michigan, and operates almost 9,000 stores located in all 50 U
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states and across the world in 60 international markets
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5 billion in
sales and earned $80 million in profit
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Pizza Hut is the only chain larger
than Domino’s in the U
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, but each of the four has a significant market share
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S
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But it also
benefits from highly effective information systems
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A point-of-sale system captures purchase and payment data at a physical
location where goods or services are bought and sold using computers, automated cash registers,
scanners, or other digital devices
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Since then, Pulse has become a staple of all Domino’s franchises
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Domino’s
prefers not to disclose the specific dollar amounts that it has saved from Pulse, but it’s clear from
industry analysts that the technology is working to cut costs and increase customer satisfaction
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S
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Pulse Evolution
improves on the older technology in several ways
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Pulse Evolution, on the other hand, uses ‘thin-client’ architecture in which
networked workstations with little independent processing power collect data and send them over
the Internet to powerful Lenovo PCs for processing
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Also, Pulse
Evolution is easier to update and more secure, since there’s only one machine in the store which
needs to be updated
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The system allows customers to watch a
simulated photographic version of their pizza as they customize its size, sauces, and toppings
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Then, once customers place an order,
they are able to view its progress online with Pizza Tracker
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As a Domino’s store completes each step of the
order fulfillment process, a section of the bar becomes red
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In 2010, Domino’s introduced an online polling system to continuously upload
information from local stores
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Domino’s originally wanted its franchises to
select Pulse to comply with its requirements for data security, but some franchises have resisted
switching to Pulse and sought alternative systems
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S
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Now, Domino’s continues to
make improvements to Pulse in an effort to make it overwhelmingly appealing to all franchisees
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Today, online orders
account for almost 20 percent of all of Domino’s orders, which is up from less than 15 percent in
2008
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Pizza Hut customers can now use
their iPhones to place orders, and Papa John’s customers can place orders by texting
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CASE STUDY QUESTIONS
1
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Describe the inputs, processes, and outputs of these systems
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The reason behind
that I pull out this system from this case, Domino changes its system manual to auto (online) as
well as customer choice preference Domino
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A
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B
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C
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D
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E
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INPUT: Customer choice type in the topping, ingredients, pizza crust, combo, and payment
type
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The data support system contains the information
and help in improving the ingredient and freshness of pizza
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2
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These systems can help companies
save costs, increase data integrity, and enhance service efficiency
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3
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Customers will
adjust the scale, sauces, and toppings of their pizza while watching a virtual photographic
version of it
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Pizza Tracker shows a horizontal bar that graphically monitors the progress of an order
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4
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ANSWER: These systems are much more effective for Dominos to the point of competitive
edge
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Processes are standardized, making
them easier to handle
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