Notesale: Turn your study into money

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Discussion 3 Question/Answer
Operations Management and Technology (Southern New Hampshire University)

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Do you believe there is a need for government to place more restrictions on alcohol
advertising? Why or why not? If so, what limits are needed and how would any
restrictions that you propose meet the Central Hudson guidelines?
Hello class,
Were Spyke and Wide-Eye bad products? Justify your answer
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They were seen as a bad
product because of the labels that the Center for Science in the Public Interest placed on them
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The products were innovative and were created to regain market shares in the
alcohol industry (Steiner & Steiner, 2011)
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If this product is being judged
based on its survival in the market, then it does make it a bad product
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(Steiner & Steiner, 2011)
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The products that were release in my opinion were misleading in their marketing efforts
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Their marketing
efforts mislead the target group because the drink was made from caffeine which was never
offered before
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Wide-Eye marketing efforts were also very misleading
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This was not a good look because children would want to consume this drink
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Spyke and Wide-Eye would be market
as a new way to drink alcohol for the legal drinking age user
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Advertisements on television and social media will only target 70% of legal age drinkers
(Study Finds Self-Regulation, 2010)
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Underage drinking has become a problem for many years and will never change
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In the
U
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the legal age to drink in 21 but in other country’s it is lowered which means that there will
be underage drinkers
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In my opinion no matter if the government adds more restrictions to minimize
underage drinking kids will always find a way to consume alcohol
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References
Steiner, J
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(2011)
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New York, NY: McGraw-Hill
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(2010) Business Insights:
Essentials
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ezproxy
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edu/essentials/article/GALE%7CA235314603?
u=nhc_main
In your response to your peers, explain whether you agree or disagree with their
conclusions regarding the need for government to place more restrictions on alcohol
advertising
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Hello Curtis,
I will have to agree with you that there should not be any more governmental regulations
on alcohol
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Underage drinking cannot be stopped no matter how hard you try
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8 million youth
drink alcohol today between the ages of 12 – 20 (Public Health Services, n
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As you best
describe, it is personal responsibility and choice to consume it
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Minors know they can’t drive but still choose to drive
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This is impossible
and therefore no regulation would work to minimize underage drinking
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(n
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To Prevent and reduce underage drinking
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https://www
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gov/sites/default/files/underage-drinking-community-guide
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However, I will play
devil’s advocate here and say that the government should incorporate one more law
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S
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The average world legal age to drink is 18
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According to the Public Health Services (n
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) about 18
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Changing the legal age to drink in the U
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to 18 will minimize the

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number of underage drinkers
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org, 2019)
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(1997)
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alcoholproblemsandsolutions
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org
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Should the Drinking Age Be Lowered from 21 to a Younger Age?
https://drinkingage
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org/
Public Health Services
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d
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A guide to action for
communities the surgeon general’s call to action what it means to you
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hhs
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pdf



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