Notesale: Turn your study into money

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lOMoAR cPSD| 3013804

Discussion 3 Question/Answer
Operations Management and Technology (Southern New Hampshire University)

lOMoAR cPSD| 3013804

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Do you believe there is a need for government to place more restrictions on alcohol
advertising? Why or why not? If so, what limits are needed and how would any
restrictions that you propose meet the Central Hudson guidelines?
Hello class,
Were Spyke and Wide-Eye bad products? Justify your answer
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They were seen as a bad
product because of the labels that the Center for Science in the Public Interest placed on them
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The products were innovative and were created to regain market shares in the
alcohol industry (Steiner & Steiner, 2011)
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If this product is being judged
based on its survival in the market, then it does make it a bad product
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(Steiner & Steiner, 2011)
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The products that were release in my opinion were misleading in their marketing efforts
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Their marketing
efforts mislead the target group because the drink was made from caffeine which was never
offered before
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Wide-Eye marketing efforts were also very misleading
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This was not a good look because children would want to consume this drink
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Spyke and Wide-Eye would be market
as a new way to drink alcohol for the legal drinking age user
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Advertisements on television and social media will only target 70% of legal age drinkers
(Study Finds Self-Regulation, 2010)
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Underage drinking has become a problem for many years and will never change
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In the
U
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the legal age to drink in 21 but in other country’s it is lowered which means that there will
be underage drinkers

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