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Title: Specification topic: Business ethics and CSR
Description: It's case on chocolate Factory
Description: It's case on chocolate Factory
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The Chocolate Factory (Business ethics and CSR)
Specification topic: Business ethics and CSR
Case Study: CSR and Ethics ‘The Chocolate Factory’
The Chocolate Factory is a British retailer of luxury organic chocolate products
...
All products are made in its eco-friendly plant in Bath using the highest quality organic
ingredients
...
The products it sells are premium priced, with a 90g bar of chocolate selling for
£7
...
The popularity of the brand and the interest in organic, fair-trade
chocolate has grown significantly in recent years, with the business now owning 45 stores
throughout the UK
...
A recent market research report has shown that an
increasing number of consumers prefer to buy products from businesses who are
deemed to be ‘socially responsible’ and will often pay more for the privilege
...
It constantly strives to improve the lives of its stakeholders, supporting
activities such as organic farming, sustainable wild harvesting, and fair-trade programs,
as well as guaranteeing its chocolate products are natural and do not contain high levels
of sugar or artificial colourings
...
The main issue the company have found is that providing Fair Trade chocolate drives up
their unit costs significantly because of paying farmers more for the raw materials which
ultimately increases their price per unit
...
The company directors are concerned that this could
eventually have an adverse effect on sales, even though they are seen as a premium
chocolate producer
...
However not all chocolate is produced in an ethical way
...
In Western Africa, cocoa is a
commodity crop grown primarily for export; 60% of the Ivory Coast’s export revenue
comes from its cocoa
...
Cocoa farmers earn less than $2 per day, an income well below the poverty line
...
In
addition, Nestle have been targeted by Greenpeace for the use of Palm Oil in their Kit
Kat products, which has seen suppliers destroy vast forests to get this ingredient, which
has resulted in the near extinction of the Orangutan
...
This action can seriously
damage the businesses they consider to be unethical, by tarnishing their reputation in
the media, resulting in negative publicity leading to a significant drop in sales
...
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The Chocolate Factory (Business ethics and CSR)
The Chocolate Factory has received verification from respected bodies, giving assurance
that it “respects human, economic and environmental rights” across its entire supply
chain
...
The Chocolate
Factory firmly believes that establishing strong, lasting relationships with its stakeholders
has mutual benefits for all
...
It is important for the
business to act in a responsible manner because it does not want to run the risk of
alienating its shareholders, stakeholders, and customers
...
Exam-style questions
1
...
Assess whether it is essential for the Chocolate Factory to operate in a socially
responsible manner? (12 marks)
© Tutor2u Limited 2016
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...
net
The Chocolate Factory (Business ethics and CSR)
© Tutor2u Limited 2016
www
...
net
Title: Specification topic: Business ethics and CSR
Description: It's case on chocolate Factory
Description: It's case on chocolate Factory