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Title: Casper’s Case Study Questions
Description: Casper Company avails utility products in the mattress industry. Specifically, the company offers high-quality, unique mattresses to its customers. Customers repeatedly buy its mattresses because of their unique, satisfying features, such as foam layers, latex foam, and support zones. These features enable its customers to sleep comfortably as they create a balance of pressure relief. The company also provides other high-quality sleep-related goods, such as bed frames, sheets, and pillows, that help customers sleep comfortably. The company’s reputation of offering unique mattresses, bed frames, sheets, and pillows has earned it a comparative advantage over its competitors like Nector and Puffy.
Description: Casper Company avails utility products in the mattress industry. Specifically, the company offers high-quality, unique mattresses to its customers. Customers repeatedly buy its mattresses because of their unique, satisfying features, such as foam layers, latex foam, and support zones. These features enable its customers to sleep comfortably as they create a balance of pressure relief. The company also provides other high-quality sleep-related goods, such as bed frames, sheets, and pillows, that help customers sleep comfortably. The company’s reputation of offering unique mattresses, bed frames, sheets, and pillows has earned it a comparative advantage over its competitors like Nector and Puffy.
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1
Casper’s Case Study Questions
Student’s Name
Institutional Affiliation
Course Number and Name
Instructor’s Name
Assignment Due Date
2
Casper’s Case Study Questions
Part One
1
...
Casper Company avails utility products in the mattress industry
...
Customers repeatedly buy its mattresses
because of their unique, satisfying features, such as foam layers, latex foam, and support zones
...
The company also provides other high-quality sleep-related goods, such as bed frames, sheets, and
pillows, that help customers sleep comfortably
...
2
...
A value-based pricing strategy is
customer-centric, meaning companies price their goods and services based on the customers’
perception of a product (De Toni et al
...
Therefore companies set high prices on goods and
services that customers perceive are of high quality, and vice versa
...
Specifically, it prices high mattresses
perceived by customers as high quality, and vice versa
...
Effectively, the value-based pricing strategy has increased
Casper Company's client base because it associates high prices with a product's quality
...
Could Casper have achieved the same level of success with a different pricing strategy?
Explain
...
The change in customers' preferences and tastes is why
Casper could not have achieved the same success with a different pricing strategy, bearing in mind
that it was founded in 2014
...
Therefore, a value-based pricing strategy
has helped Casper Company attain the same level of earning $750 million in four years because
the consumers buy its highly-priced mattresses believing they are of high quality
...
4
...
Explain
...
Because
of profitability, the mattress industry was valued at 27
...
76B, 30
...
61B, 34
...
99B from 2017 to 2022 (Statista, 2023)
...
665B [(36
...
00B)/6]
...
665B, 40
...
985B, 43
...
315B in the next five years
...
665B
every year
...
Provide examples of each
type of marketing channel
...
Direct
marketing channels are unique since they support direct communication between a company and
its prospective customers (Deepak & Jeyakumar, 2019)
...
The main goal of direct marketing channels is to develop a process that calls for an
immediate response since businesses and their client interact directly without brokerage services
...
Unlike direct marketing channels, indirect marketing channels allow companies to reach their
customers through intermediaries (Deepak & Jeyakumar, 2019)
...
e
...
The primary goal of indirect marketing channels is to maintain a close
relationship with unreachable clients through intermediaries
...
, Reche, R
...
, & Milan, G
...
(2022)
...
International Journal of
Productivity
and
Performance
Management, 71(8),
3556-3580
...
emerald
...
1108/IJPPM-08-2020-0414/full/html
Deepak, R
...
A
...
(2019)
...
Educreation Publishing
...
...
ke/books?hl=en&lr=&id=_DmvDwAAQBAJ&oi=fnd&pg=PA1
&dq=direct+marketing+channels+and+indirect+marketing+channels&ots=u481micrWh
&sig=iNDyAgB1I-8BA3GXn4mb6IjJVzs&redir_esc=y#v=onepage&q&f=false
Hollifield, A
...
J
...
Media Analytics: Understanding Media, Audiences, and
Consumers
in
the
21st
Century
...
https://books
...
co
...
(2023)
...
S
...
Prices
and Access
...
statista
Title: Casper’s Case Study Questions
Description: Casper Company avails utility products in the mattress industry. Specifically, the company offers high-quality, unique mattresses to its customers. Customers repeatedly buy its mattresses because of their unique, satisfying features, such as foam layers, latex foam, and support zones. These features enable its customers to sleep comfortably as they create a balance of pressure relief. The company also provides other high-quality sleep-related goods, such as bed frames, sheets, and pillows, that help customers sleep comfortably. The company’s reputation of offering unique mattresses, bed frames, sheets, and pillows has earned it a comparative advantage over its competitors like Nector and Puffy.
Description: Casper Company avails utility products in the mattress industry. Specifically, the company offers high-quality, unique mattresses to its customers. Customers repeatedly buy its mattresses because of their unique, satisfying features, such as foam layers, latex foam, and support zones. These features enable its customers to sleep comfortably as they create a balance of pressure relief. The company also provides other high-quality sleep-related goods, such as bed frames, sheets, and pillows, that help customers sleep comfortably. The company’s reputation of offering unique mattresses, bed frames, sheets, and pillows has earned it a comparative advantage over its competitors like Nector and Puffy.