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Title: Casper’s Case Study Questions
Description: Casper Company avails utility products in the mattress industry. Specifically, the company offers high-quality, unique mattresses to its customers. Customers repeatedly buy its mattresses because of their unique, satisfying features, such as foam layers, latex foam, and support zones. These features enable its customers to sleep comfortably as they create a balance of pressure relief. The company also provides other high-quality sleep-related goods, such as bed frames, sheets, and pillows, that help customers sleep comfortably. The company’s reputation of offering unique mattresses, bed frames, sheets, and pillows has earned it a comparative advantage over its competitors like Nector and Puffy.

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immediate response since businesses and their client interact directly without brokerage services
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Unlike direct marketing channels, indirect marketing channels allow companies to reach their
customers through intermediaries (Deepak & Jeyakumar, 2019)
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e
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The primary goal of indirect marketing channels is to maintain a close
relationship with unreachable clients through intermediaries
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, Reche, R
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, & Milan, G
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(2022)
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International Journal of
Productivity

and

Performance

Management, 71(8),

3556-3580
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emerald
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1108/IJPPM-08-2020-0414/full/html
Deepak, R
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A
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(2019)
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Educreation Publishing
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google
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ke/books?hl=en&lr=&id=_DmvDwAAQBAJ&oi=fnd&pg=PA1
&dq=direct+marketing+channels+and+indirect+marketing+channels&ots=u481micrWh
&sig=iNDyAgB1I-8BA3GXn4mb6IjJVzs&redir_esc=y#v=onepage&q&f=false
Hollifield, A
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J
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Media Analytics: Understanding Media, Audiences, and
Consumers

in

the

21st

Century
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https://books
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co
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(2023)
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S
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Prices
and Access
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statista
Title: Casper’s Case Study Questions
Description: Casper Company avails utility products in the mattress industry. Specifically, the company offers high-quality, unique mattresses to its customers. Customers repeatedly buy its mattresses because of their unique, satisfying features, such as foam layers, latex foam, and support zones. These features enable its customers to sleep comfortably as they create a balance of pressure relief. The company also provides other high-quality sleep-related goods, such as bed frames, sheets, and pillows, that help customers sleep comfortably. The company’s reputation of offering unique mattresses, bed frames, sheets, and pillows has earned it a comparative advantage over its competitors like Nector and Puffy.