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Title: Rhetoric and Persuasion
Description: his is the second part of the lecture for the first class, along with the first chapter. Rhetoric and Persuasion. How does rhetoric persuade? Why is persuasion so important when defining rhetoric? What is persuasion. All of these questions will be described in this document
Description: his is the second part of the lecture for the first class, along with the first chapter. Rhetoric and Persuasion. How does rhetoric persuade? Why is persuasion so important when defining rhetoric? What is persuasion. All of these questions will be described in this document
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Rhetoric and Persuasion
w Rhetoric has been closely concerned with the techniques for gaining
compliance
○ The long-standing association with persuasion has been at the heart
of the conflict over whether rhetoric is a neutral tool for bringing
about agreement or an immoral activity that ends in manipulation
...
w Rhetoric's intimate connection with persuasion has prompted suspicion and
interest
...
w Persuasion is an important part of the world of work
○ Persuasion has become astonishingly important to the economy
...
w We are persuaders in our personal relationships
○ Making arguments, advance opinions and seek compliance from
friends
...
Argue the merits of a movie we like
...
Examples of Persuasion:
w Sports - Domain of physical competition not of verbal battles
...
○ Disagreements are settled by arguments and appeals of various
kinds - aka persuasion
...
§ Example: the rules of rugby and soccer were formulated in
interpretation of rules, a referee's call, or which play to call
...
○ Many of the rules governing a sport result from rhetorical
interactions about such issues as how much violence to allow on the
field of play
...
○ The rules by which athletes compete, came into being through
rhetoric
...
○ The decision-making exchange often is limited to technical issues
§ such as the interpretation of medical data like the results of a
blood test
...
§ Patients have to be persuaded to take a particular medication,
or allow doctors to perform a surgical procedure
...
§ Words and actions take on rhetorical quality to build on case
for own attractions
...
• We persuade ourselves
...
• Persuasion is an important component of our occupational, social, and
private lives
...
Title: Rhetoric and Persuasion
Description: his is the second part of the lecture for the first class, along with the first chapter. Rhetoric and Persuasion. How does rhetoric persuade? Why is persuasion so important when defining rhetoric? What is persuasion. All of these questions will be described in this document
Description: his is the second part of the lecture for the first class, along with the first chapter. Rhetoric and Persuasion. How does rhetoric persuade? Why is persuasion so important when defining rhetoric? What is persuasion. All of these questions will be described in this document