Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Exam Paper for Consumer Behavior in BBA (With Answers)

PAPER # 1
**Consumer Behavior Exam Paper**
**Course:** BBA - Consumer Behavior
**Duration:** 2 hours

**Instructions:**
- Answer all the questions
...

- Write your answers in the provided space
...

- Be concise and clear in your responses
...
Which of the following best defines consumer behavior?
a) The study of marketing strategies
b) The study of how consumers make decisions and use products
c) The study of product development
d) The study of advertising techniques

**Answer: b) The study of how consumers make decisions and use products**

2
...
When consumers engage in selective exposure, what are they doing?
a) Ignoring all advertising messages
b) Paying attention only to messages that confirm their existing beliefs
c) Exposing themselves to all advertising messages equally
d) Evaluating the credibility of advertising messages

**Answer: b) Paying attention only to messages that confirm their existing beliefs**

4
...
What is cognitive dissonance?
a) A type of memory loss
b) The feeling of discomfort when holding contradictory beliefs or attitudes
c) A marketing strategy
d) A method of consumer research

**Answer: b) The feeling of discomfort when holding contradictory beliefs or attitudes**

**Section B: Short Answer Questions (2 marks each)**

6
...
Provide an example
...
For example, if a
consumer sees a smartphone advertisement highlighting its sleek design and advanced
features, they may perceive it as a high-quality product, which could influence their
purchase decision
...
What is the difference between internal and external influences on consumer
behavior? Give examples of each
...
For example, a person's
preference for eco-friendly products is an internal influence
...
For example, peer pressure to buy a particular fashion brand is an external
influence
...
Explain the stages of the consumer decision-making process
...


**Answer: The consumer decision-making process consists of several stages:**

a) **Problem Recognition:** This is the initial stage where a consumer identifies a
need or a problem
...


b) **Information Search:** In this stage, the consumer gathers information about
potential solutions to their problem
...


c) **Evaluation of Alternatives:** The consumer evaluates the available options
...


d) **Purchase Decision:** After evaluating the alternatives, the consumer decides
which laptop to buy
...


e) **Post-Purchase Evaluation:** This is the final stage where the consumer assesses
their satisfaction with the purchased laptop
...
If not, they might experience cognitive dissonance
and regret their choice
...
Discuss the role of culture in influencing consumer behavior
...


**Answer: Culture plays a significant role in influencing consumer behavior
...
Here are some examples of how culture can impact consumer choices:**

- **Food Preferences:** In some cultures, certain foods are considered taboo or
sacred, influencing what people eat
...


- **Clothing Choices:** Cultural norms dictate appropriate clothing styles
...


- **Language and Communication:** Language differences can impact marketing
strategies
...


- **Gift-Giving:** The customs and rituals associated with gift-giving vary across
cultures
...


PAPER # 2
Multiple Choice Questions (1 mark each)
1
...
The study of how consumers make decisions about what to buy, when
to buy it, and where to buy it
...
The study of how businesses can influence consumer behavior
...
The study of the psychological and social factors that influence
consumer behavior
...
All of the above
...
What are the four main stages of the consumer decision-making process?
o

A
...


o

B
...


o

C
...


o

D
...


3
...
Transactional behavior
...
Post-purchase behavior
...
Brand loyalty behavior
...
Seller behavior
...
Which of the following is a cultural factor that can influence consumer behavior?
o

A
...


o

B
...


o

C
...


o

D
...


5
...
Motivation
...
Perception
...
Learning
...
All of the above
...
Consumers always make rational decisions
...
Consumer behavior is influenced by both internal and external factors
...
Social media can influence consumer behavior
...
Businesses can use marketing strategies to influence consumer behavior
...
Consumer behavior is a static field
...
Explain the different types of consumer behavior
...



Post-purchase behavior: This is the behavior that occurs after the purchase of a
product or service, such as using the product, evaluating it, and repurposing it
...


2
...

Stages of the consumer decision-making process:
1
...

2
...

3
...

4

---