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Exam Paper for Business Research Methods in BBA
(With Answers)
PAPER # 1
**Business Research Methods Exam Paper**
**Duration: 2 hours**
**Total Marks: 100**
**Instructions:**
1
...

2
...

3
...

4
...

**Section A: Multiple Choice Questions (20 marks)**
Select the correct answer for each of the following multiple-choice
questions
...
Which of the following is NOT a primary data collection method?
a
...
Observations
c
...
Interviews
2
...
A proven fact

2

b
...
A primary data source
d
...
What is the purpose of a research proposal?
a
...
To summarize the research findings
c
...
To present the final report
4
...
Data analysis
b
...
Sampling
d
...
What is the difference between qualitative and quantitative research
methods?
a
...

b
...

c
...

d
...

**Section B: Short Answer Questions (40 marks)**

3

Answer the following short-answer questions in a few sentences each
...
Explain the concept of sampling error and how it can affect
research results
...
It can occur
due to random chance and can lead to inaccuracies in research
findings
...

7
...
It is important because it represents
the outcome or effect that the researcher wants to understand or
explain
...

8
...
(12 marks)
**Answer**: Surveys offer advantages such as efficiency, data
standardization, and the ability to collect data from a large number of
respondents
...

9
...
It is a specific,
testable proposition
...

**Section C: Essay Questions (40 marks)**
Answer any two of the following essay questions in detail
...
Explain the steps involved in the research process, from problem
identification to the dissemination of research findings
...
)
11
...
Provide examples of when each method would be most
appropriate in business research
...
It would also provide
specific examples of when each method is suitable in a business
research context
...
This sample exam paper is

5

for illustration purposes only and should not be used as an actual
exam
...
Which of the following is NOT a characteristic of scientific research?
o

(a) Objectivity

o

(b) Reliability

o

(c) Validity

(d) Subjectivity
2
...
Which of the following is an example of a non-probability sampling technique?
o

(a) Simple random sampling

o

(b) Stratified sampling

o

(c) Cluster sampling

(d) Convenience sampling
4
...
Which of the following is NOT a type of research design?
o

o

(a) Exploratory research design

o

(b) Descriptive research design

o

(c) Causal research design

o

(d) Correlational research design

Answers:
1
...
(d)
3
...
(a)
5
...
What is the difference between a research problem and a research question?
2
...
What are the four main types of sampling techniques?
4
...
What are the different types of data analysis methods?
Answers:
1
...
A research question is a specific question that a researcher
wants to answer in order to address the research problem
...
The three main types of research design are exploratory research, descriptive
research, and causal research
...
The four main types of sampling techniques are probability sampling techniques
and non-probability sampling techniques
...
Non-probability sampling techniques do not ensure that every
member of the population has an equal chance of being selected in the sample
...
A hypothesis is a statement about the relationship between two or more
variables
...

5
...
Descriptive statistics
are used to describe the characteristics of a sample
...
Qualitative data analysis methods are used to analyze non-numerical
data, such as text, images, and videos
...
Explain the steps involved in the research process
...
Discuss the different types of research biases and how to minimize them
...
The steps involved in the research process are:
1
...
What is the gap in knowledge or
understanding that you want to address?
2
...
What research has already been done on the
topic?
3
...
What do you want to learn
from your research? What are your predictions about the relationships
between the variables you are studying?
4
...
How will you
collect the data you need to answer your research questions and test your
hypotheses?
5
...
Once you have collected the data, you need
to clean it, organize it, and analyze it using appropriate statistical methods
...
Interpret the results and draw conclusions
...
Communicate your findings
...

2
...
Selection bias
...

2
...
This occurs when the research instrument is not valid
or reliable
...
Response bias
...

4
...
This occurs when interviewers influence the responses of
participants
...
Researcher bias
...
Which of the following is NOT a characteristic of scientific research?
o

(a) Objectivity

o

(b) Reliability

o

(c) Validity

(d) Subjectivity
2
...
Which of the following is an example of a non-probability sampling technique?
o

9

(a) Simple random sampling

o

(b) Stratified sampling

o

(c) Cluster sampling

(d) Convenience sampling
4
...
Which of the following is NOT a type of research design?
o

o

(a) Exploratory research design

o

(b) Descriptive research design

o

(c) Causal research design

o

(d) Correlational research design

Answers:
1
...
(d)
3
...
(a)
5
...
What is the difference between a research problem and a research question?
2
...
What are the four main types of sampling techniques?
4
...
What are the different types of data analysis methods?
Answers:

10

1
...
A research question is a specific question that a researcher
wants to answer in order to address the research problem
...
The three main types of research design are exploratory research, descriptive
research, and causal research
...
The four main types of sampling techniques are probability sampling techniques
and non-probability sampling techniques
...
Non-probability sampling techniques do not ensure that every
member of the population has an equal chance of being selected in the sample
...
A hypothesis is a statement about the relationship between two or more
variables
...

5
...
Descriptive statistics
are used to describe the characteristics of a sample
...
Qualitative data analysis methods are used to analyze non-numerical
data, such as text, images, and videos
...
Explain the steps involved in the research process
...
Discuss the different types of research biases and how to minimize them
...
The steps involved in the research process are:
1
...
What is the gap in knowledge or
understanding that you want to address?
2
...
What research has already been done on the
topic?

11

3
...
What do you want to learn
from your research? What are your predictions about the relationships
between the variables you are studying?
4
...
How will you
collect the data you need to answer your research questions and test your
hypotheses?
5
...
Once you have collected the data, you need
to clean it, organize it, and analyze it using appropriate statistical methods
...
Interpret the results and draw conclusions
...
Communicate your findings
...

2
...
Selection bias
...

2
...
This occurs when the research instrument is not valid
or reliable
...
Response bias
...

4
...
This occurs when interviewers influence the responses of
participants
...
Researcher bias
...
Which of the following is NOT a type of business research?
(a) Exploratory research (b) Descriptive research (c) Causal research (d) Prescriptive
research
Answer: (d) Prescriptive research
2
...
Which of the following is a non-probability sampling method?
(a) Simple random sampling (b) Stratified sampling (c) Convenience sampling (d) Quota
sampling
Answer: (c) Convenience sampling
4
...
Which of the following is a measure of variability?
(a) Range (b) Standard deviation (c) Variance (d) All of the above
Answer: (d) All of the above
Section B: Short Answer
1
...

Answer: Business research is a systematic process of collecting, analyzing, and
interpreting data to help businesses make informed decisions
...
What are the different types of business research?
Answer: The different types of business research are:
 Exploratory research: This type of research is used to gather information about a
new topic or problem
...




Causal research: This type of research is used to identify the cause-and-effect
relationships between variables
...
What are the different types of research methods?
Answer: The different types of research methods are:
 Quantitative research: This type of research uses numerical data to measure and
analyze variables
...


4
...



Non-probability sampling: This type of sampling does not give every member of
the population an equal chance of being selected for the sample
...
What are some of the ethical considerations in business research?
Answer: Some of the ethical considerations in business research include:
 Informed consent: Participants in research studies should be informed of the
purpose of the study and the risks and benefits of participation
...




Objectivity: Researchers should strive to be objective and unbiased in their
research
...
The
chain's marketing department wants to conduct research to determine the level of
interest in the new store among potential customers
...
What type of research should the marketing department conduct?
2
...
What are some of the ethical considerations that the marketing department
should keep in mind when conducting the research?
Answers:
1
...

2
...

3
...


o

Confidentiality: The marketing department should protect the
confidentiality of the data they collect
...


PAPER # 4
Sample Complete Exam Paper for Business Research Methods in BBA
Part A: Short Answer Questions (10 marks each)
1
...
What are the different types of business research?
3
...
What are the different types of data collection methods?
5
...
What are the different types of research designs?
7
...
What is the difference between descriptive and inferential statistics?
9
...
What are the ethical considerations in business research?
Answers:
1
...

2
...

3
...
A research hypothesis is a specific prediction about the outcome of
the study
...
The different types of data collection methods include surveys, interviews, focus
groups, observation, and secondary data analysis
...
Probability sampling is a method of sampling in which every member of the
population has a known chance of being selected
...

6
...

7
...

8
...
Inferential
statistics are used to draw conclusions about the population based on a sample
of the population
...
The different types of business research reports include research proposals,
research reports, and executive summaries
...
The ethical considerations in business research include informed consent,
confidentiality, and deception
...
Discuss the importance of business research in making managerial decisions
...
Explain the different steps involved in the research process
...
Compare and contrast the different types of research designs
...
Describe the different data collection methods and discuss their advantages and
disadvantages
...
Discuss the different types of data analysis techniques and explain how they can
be used to answer business research questions
...
Business research is important in making managerial decisions because it can
help managers to:

16

o

Identify problems and opportunities
...


o

Evaluate the effectiveness of marketing campaigns
...


2
...


o

Conducting a literature review
...


o

Choosing a research design and data collection method
...


o

Drawing conclusions and reporting the findings
...
The three main types of research designs are experimental research, quasiexperimental research, and non-experimental research
...

Quasi-experimental research is similar to experimental research, but the researcher
does not have complete control over the variables in the study
...

Non-experimental research is the weakest type of research design because it does not
allow the researcher to control the variables in the study or to isolate the causal
relationship between the independent and dependent variables
...

4
...
Surveys can be administered in person, over the phone, or
online
...
Interviews can be structured, semistructured, or unstructured
...
Focus groups are typically led by a
moderator and are recorded so that the researcher can transcribe the discussion and
analyze the data
...
Observation can be structured, semistructured, or unstructured
...

1
...
What is the first step in the research process?
a) Data collection
b) Hypothesis testing

18

c) Problem formulation
d) Data analysis
3
...
What is the purpose of a literature review in research?
a) To gather primary data
b) To summarize existing research on the topic
c) To formulate research hypotheses
d) To analyze data
5
...
Explain the difference between qualitative and quantitative research
methods
...


19

7
...

8
...
How can researchers minimize sampling
error in their studies?
9
...
When might you choose one over the other in a
research study?
**Section C: Essay Questions (50 marks)**
10
...
Provide
examples of ethical dilemmas that researchers might face and how
they can address them
...
Explain the steps involved in the research process, from problem
formulation to report writing
...
Select a recent business research study from a reputable source
(e
...
, journal article, news report) and provide a critical analysis
...

**Answers:**
**Section A: Multiple Choice Questions (20 marks)**
1
...
c) Problem formulation
3
...
b) To summarize existing research on the topic
5
...
Qualitative research methods focus on exploring and understanding
phenomena in-depth, often using non-numeric data such as interviews
and observations
...
For
example, qualitative research might be appropriate when studying
consumer perceptions of a new product, while quantitative research
might be used to analyze sales data to identify trends
...
A research hypothesis is a statement that proposes a relationship
between variables and serves as a testable proposition
...
"
8
...
Researchers can
minimize sampling error by using a larger sample size, ensuring
randomness in sample selection, and using appropriate sampling
techniques
...
Random sampling involves selecting individuals randomly from the
entire population, while stratified sampling divides the population into
subgroups (strata) and samples from each subgroup
...


21

**Section C: Essay Questions (50 marks)**
10
...
Examples of
ethical dilemmas include misleading participants, using biased survey
questions, or hiding research findings that could harm a company
...

11
...
Each step is crucial for conducting valid research
...
Research design
determines data collection methods and sampling, while data analysis
tests hypotheses
...

12
...
Discuss the research methods, findings, and
limitations
...
Actual exam questions and answers
may vary based on your course material and curriculum
...
BBA Exam Paper
2
...
Business Research Methods Exam
4
...
Exam Paper with Answers
6
...
Business Research Exam Questions
8
...
Business Research Methods Answers
10
...
Business Research Methods Practice Test
12
...
Business Research Methods Quiz
14
...
BBA Course Material
16
...
BBA Test Bank
18
...
Business Research Methods Study Guide
20
...
Business Research Methods Answer Key
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business research methods
BBA
exam paper
answers
research design
data collection
data analysis
sampling

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hypothesis testing
research report
qualitative research
quantitative research
primary data
secondary data
survey research
experimental research
correlation analysis
regression analysis
ANOVA
chi-squared test
ethics in research



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