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Title: Silver Market in Japan
Description: Notes on the Japanese silver market, characteristics and specifics on the Japanese success on the field. (Bachelor course at Ruhr Universität Bochum, Political Economy of Innovation in Japan)
Description: Notes on the Japanese silver market, characteristics and specifics on the Japanese success on the field. (Bachelor course at Ruhr Universität Bochum, Political Economy of Innovation in Japan)
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Giorgia Feltrin
Ruhr Universität Bochum
12/13/2022
SILVER MARKET IN JAPAN
Characteristics of the Silver Market
o Non-homogeneity: generally the target are people of 60+ or even 50+ years old, but for the
broadness of this category we should take into account cognitive age and use categorization
such as to “pre-retirement” and “post-retirement” (need-based approach)
o New market, both for its products and its target
o Division into subgroups:
- easy-to-operate and easy-to-use products
- luxury goods for wealthy seniors
- “gerontechnology” for seniors with disabilities or limited
mobility
Characteristics of the products
specialized products
transgenerational designs
universal design (UD) products
barrier-free products and services (design for inclusivity)
technologies that are well-understood and have been implemented before, in combination
with other products
o new technologies that have been developed partly for other purposes first and then
transferred
...
Quality of Life Technologies specifically designed to affect the QoL of individuals who use them
(a) life-span developmental changes in sensory-motor functioning, cognition, and
motivation
(b) issues of major concern to both older individuals and society (health, functioning,
autonomy, and psychological well-being)
Autonomy as one of the main focus in products innovation for silver market
è maintenance or regaining of the “capacity of a person to freely decide and to run his or her
own life as independently as possible
...
More specifically for Japan:
o Demographical change – Japanese population became more over-aged than other OECD
countries already in 2020
o Financial assets of older people – well-known for accumulating financial and real-estate
holdings
o Cultural factors – very demanding of national quality and positive connotation of age
Confucian traditions)
[! In Japan, the idea of using robots as household helpers for older adults dates back to the 1980s,
and regular use se of robot pets in long-term care settings emerged in the early 1990s
...
Overcoming of uncertainties and asymmetries – through cooperation of different actors and
relevant stocks of information
2
...
Distinguish between cultural factors and cognitive abilities, which as well influence
actors’ receptiveness – social norms, attitudes and believes that could lead to path
dependence on one side, and factors related to learning capacities and changes in human
capital, following the criteria of centrality (relevance and high quality of the information)
and credibility (reliability of the information and long-established networks)
Main contributors to overcoming uncertainties
The result of a co-evolution between the private business sector and state activities, being
government regulations, guidelines and set standards
...
Title: Silver Market in Japan
Description: Notes on the Japanese silver market, characteristics and specifics on the Japanese success on the field. (Bachelor course at Ruhr Universität Bochum, Political Economy of Innovation in Japan)
Description: Notes on the Japanese silver market, characteristics and specifics on the Japanese success on the field. (Bachelor course at Ruhr Universität Bochum, Political Economy of Innovation in Japan)