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Title: Marketing 101 Notes Channels Return on Investment High Turnover Selling Proccess
Description: Marketing 101 Notes Including- Marketing / Consumer / Business channels Inventory management Systems Marketing communication process Costs Sales force ROI Direct marketing Selling process Media and media types
Description: Marketing 101 Notes Including- Marketing / Consumer / Business channels Inventory management Systems Marketing communication process Costs Sales force ROI Direct marketing Selling process Media and media types
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MKT 101 Exam on Chapters 14-17 Study Guide
Study All
1) Describe one disadvantage of a producer using a direct channel
...
2) Explain what a marketer trying to make a channel design decision concerning "bricks
and clicks" is doing
...
3) How can a company benefit from a just-in-time inventory management system?
It ensures that the company’s storage costs are minimal
...
Exchange: negotiate price, make sales, place orders, develop communications
Physical: transport and store products, break bulk, create assortments
Facilitating: gather information, provide credit and other purchase options
5) Compare and contrast a conventional channel with a vertical marketing system (VMS)
...
6) Describe the job of a logistics manager and identify the benefits for a company with
well-managed logistics
...
Benefits- reduced distribution costs, higher profits,
potentially lower prices for customers
...
8) Briefly describe the steps of the marketing communication process
...
The product or service:
- is used only by a clearly defined segment or portion of customers
- purchase is time sensitive
- is available in a particular geographic location
The marketer wants to:
- reach previous purchasers of the product or service to encourage a repeat purchase
or trial of a related product
-
make an offer to a select group of consumers
10) What are the costs of a high turnover within a company's sales force?
Increased costs of personal selling, little to no sales being generated,
11) Why might a company that highly values building long-term relationships with
customers be reluctant to use a sales force compensation strategy that focuses on
commissions?
This strategy will motivate salespeople to build good relationships with customers so they
will keep coming back to them, increasing their profit
...
(careless selling techniques)
13) Briefly describe the steps that make up the selling process
...
15) Explain the difference between media impact and media engagement
...
16) Why is it important for a media planner to consider how different types of media
could work together on a media plan?
The impact of a message can be multiplied this way
Title: Marketing 101 Notes Channels Return on Investment High Turnover Selling Proccess
Description: Marketing 101 Notes Including- Marketing / Consumer / Business channels Inventory management Systems Marketing communication process Costs Sales force ROI Direct marketing Selling process Media and media types
Description: Marketing 101 Notes Including- Marketing / Consumer / Business channels Inventory management Systems Marketing communication process Costs Sales force ROI Direct marketing Selling process Media and media types