Search for notes by fellow students, in your own course and all over the country.
Browse our notes for titles which look like what you need, you can preview any of the notes via a sample of the contents. After you're happy these are the notes you're after simply pop them into your shopping cart.
Title: Scanning the Marketing Environment
Description: SWOT Analysis (with example) Environmental Scanning Important trends Social Forces Demographics
Description: SWOT Analysis (with example) Environmental Scanning Important trends Social Forces Demographics
Document Preview
Extracts from the notes are below, to see the PDF you'll receive please use the links above
Chapter 3: Scanning the Marketing Environment
● ex) GPS/Uber has had a huge impact on taxis, etc
...
military/trade
schools), no scholarship costs students $250,000, state schools (cheaper),
international reputation, CORSA, some online courses: free, but certificate
requires a fee
● Scanning the environment is a threat
● Environmental scanning
○ tracking environmental trends
■ ex) coffee makers → sodas become an option for caffeine (i
...
Coke, Pepsi, Dr
...
Starbucks in 2008) → McDonald’s coffee
became more popular because of the cheap prices
■ companies like Walmart and McDonald’s do well when economy goes into recession
○ technological
Apple
○ competitive
when Apple came out with the iPod → competing with mp3 players
○ regulatory
congress could pass a law that could have an impact on your industry (ex
...
➔ S
trengths
◆ student/faculty ratio
◆ academic ranking
◆ price point/financial age
◆ job placement
◆ location
◆ endowment
◆ facilities
◆ dorms
◆ international students
◆ liberal arts education
◆ PhD ratio
◆ not research based
◆ several studentled opportunities
➔ W
eaknesses
◆ school spirit
◆ name recognition
◆ alumni network size
◆ food options
◆ cost
◆ on campus living (3 years)
◆ facilities
◆ sports investment
◆ diversity
◆ campus
◆ TUPD
◆ meal plan
➔ O
pportunities
◆ exploit SA job market
◆ online offering
◆ promote study abroad
◆ emphasis on sports
◆ spend more $$$ on marketing/recruitment outofstate
◆ certification emphasis
◆ expand chain food options
◆ invest in business major
➔ T
hreats
◆ online colleges
◆ community colleges
◆ trade schools
◆ education ROI/entrepreneurs
◆ economy
◆ easier access to other countries
◆ standard education
Title: Scanning the Marketing Environment
Description: SWOT Analysis (with example) Environmental Scanning Important trends Social Forces Demographics
Description: SWOT Analysis (with example) Environmental Scanning Important trends Social Forces Demographics