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Title: Edexcel a level business question paper 1 june 2024 + mark scheme
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 01 Marketing, people and global businesses
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 01 Marketing, people and global businesses
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Edexcel a level business
question paper 1 june
2024 + mark scheme
Please check the examination details below before entering your candidate information
Candidate surname
Centre Number
Other names
Candidate Number
Pearson Edexcel Level 3 GCE
Tuesday 14 May 2024
Morning (Time: 2 hours)
Paper
reference
Business
9BS0/01
Advanced
PAPER 1: Marketing, people and global businesses
You must have:
Source Booklet (enclosed)
Total Marks
Instructions
Use black ink or ball-point pen
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There are two sections in this question paper
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•
the questions in the spaces provided
• Answer
– there may be more space than you need
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marks for each question are shown in brackets
• The
– use this as a guide as to how much time to spend on each question
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Advice
Read each question carefully before you start to answer it
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• Check your answers if you have time at the end
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F:1/1/1/1/1/
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Read the extracts (A to C) in the Source Booklet before answering Question 1
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State
your answer to 2 decimal places
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SECTION A
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Answer ALL questions
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(b) Explain one way Samsung could use market mapping
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(d) Assess the likely usefulness of price skimming to Samsung’s pricing strategy
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Dr Kye is deciding the best approach in order to
drive Samsung’s future success, and is considering a broadly democratic or broadly
paternalistic leadership style
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(Total for Question 1 = 50 marks)
TOTAL FOR SECTION A = 50 MARKS
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SECTION B
Read the extracts (D to G) in the Source Booklet before answering Question 2
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99 a month for UK
customers, with their payment charged in pounds (£)
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(b) Using the information in Extract E, calculate the price elasticity of demand for
Netflix in India between 2019 and 2022
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(d) Assess the importance of political influence as a factor in controlling multinational
TV streaming services in India
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To increase its market share in India, Netflix could adapt its marketing mix
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Title: Edexcel a level business question paper 1 june 2024 + mark scheme
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 01 Marketing, people and global businesses
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 01 Marketing, people and global businesses