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Title: Edexcel a level business question paper 2 june 2024 + mark scheme
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 02 Business activities, decisions and strategy
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 02 Business activities, decisions and strategy
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Edexcel a level business
question paper 2 june
2024 + mark scheme
Please check the examination details below before entering your candidate information
Candidate surname
Centre Number
Other names
Candidate Number
Pearson Edexcel Level 3 GCE
Tuesday 21 May 2024
Morning (Time: 2 hours)
Paper
reference
Business
9BS0/02
Advanced
PAPER 2: Business activities, decisions and strategy
You must have:
Source Booklet (enclosed)
Total Marks
Instructions
Use black ink or ball-point pen
...
There are two sections in this question paper
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•
the questions in the spaces provided
• Answer
– there may be more space than you need
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•
marks for each question are shown in brackets
• The
– use this as a guide as to how much time to spend on each question
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Advice
Read each question carefully before you start to answer it
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•
• Check your answers if you have time at the end
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F:1/1/1/1/
*P75856A0124*
Read the extracts (A to D) in the Source Booklet before answering Question 1
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(4)
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SECTION A
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(b) Using the data in Extract B, calculate Vidsy’s return on capital employed (ROCE) for
2021
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(d) Assess whether offering financial rewards is the best way for Vidsy to reduce its
labour turnover
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To achieve this, the directors
are considering whether to finance this expansion either by using retained profit or
external finance
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(20)
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(Total for Question 1 = 50 marks)
TOTAL FOR SECTION A = 50 MARKS
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SECTION B
Read the extracts (E to H) in the Source Booklet before answering Question 2
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State your answer to two decimal places
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(4)
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*P75856A01324*
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(b) Explain one benefit to Tesla of its factories achieving high levels of
capacity utilisation
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(10)
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(d) Assess the value of lean production as a source of competitive advantage
for Tesla
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(20)
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Elon Musk has set the objective of increasing Tesla’s market share of the electric
vehicle market
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P75856A
©2024 Pearson Education Ltd
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Extract A
Vidsy
Vidsy is a digital marketing company
...
Vidsy was founded in 2014 by Alex Morris, Archie Campbell and Gerard Keeley
...
Vidsy operates an online content
platform intended to help companies create more effective video adverts for all social
media platforms
...
For each advertising
campaign it selects specific creative teams who work together online using Vidsy’s digital
platform
...
5
10
The business has grown rapidly since 2014 and its clients include companies such as
Coca-Cola, Unilever and L’Oréal
...
9m
in 2021
...
”
15
(Source: adapted from https://vidsy
...
47
Expenses
2
...
31
Shareholders funds
15
...
com/company/09263514/vidsy-media-limited)
2
P75856A
Extract C
Labour turnover in the technology sector
Reasons for changing employers
71%
Better pay
Better working conditions
47%
More responsibility
32%
26%
Able to express creativity
Threat of redundancy
20%
Shorter commute
19%
13%
Relocation
Other
Part of start-up culture
Leave tech industry
11%
9%
2%
(Source: adapted from https://devskiller
...
It
used the funds for expansion and further development of its platform and services
...
“The digital advertising market is growing at extraordinary speed and brands need
a dynamic, creative and cost-efficient solution in order to reach consumers most
effectively
...
We
believe that the company will continue to grow at a rapid pace
...
5
10
(Source: adapted from https://www
...
news/news/londonvideo-ad-platform-vidsy-funding-20211011)
4
P75856A
SECTION B
Read the following extracts (E to H) before answering Question 2
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In 2021, the company had the most worldwide sales of battery electric
vehicles, with a market share of 21%
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Tesla’s sales revenue increased from $53
...
46bn in 2022
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53bn in 2021 and $13
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5
Tesla’s largest shareholder is Elon Musk
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Tesla’s current product range includes four different cars
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The Model 3 is the all-time bestselling plug-in
electric car worldwide and, in June 2021, became the first electric car to sell 1 million
units globally
...
10
(Source: adapted from https://en
...
org/wiki/Tesla,_Inc
...
macrotrends
...
In 2022, Tesla produced 1
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The company uses a combination of traditional manufacturing techniques, advanced
robotics and just-in-time management of stock
...
The company uses many robots in its factories, which perform various tasks, including
welding, painting, and assembly
...
(Source: adapted from https://inventory-management
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statista
...
’s%20most%20recent,percent%20year%2Don%2Dyear and https://
www
...
net/stocks/charts/TSLA/tesla/income-statement)
P75856A
5
Turn over
Extract G
Tesla’s corporate culture
Tesla places great emphasis on task culture
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Speed affects Tesla’s competitive advantage
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For example, Tesla’s design teams need to be able
to develop products that match or exceed those from rival car manufacturers
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5
Continuous innovation is at the heart of Tesla
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(Source: adapted from https://panmore
...
Market size by volume is forecast to increase from 101,499 trucks in
2022 to 1,067,985 by 2030
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5
Factors such as government initiatives for increased use of electric vehicles, stronger
regulation of the emissions from fossil fuel-powered commercial vehicles, and reducing
cost of electric vehicle batteries are driving growth of the electric truck market
...
10
(Source: adapted from https://www
...
com/electric-truck-market-A06183)
6
P75856A
BLANK PAGE
P75856A
7
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8
P75856A
Mark Scheme (Results)
Summer 2024
Pearson Edexcel GCE A Level
In Business (9BS0)
Paper 02 Business activities, decisions and
strategy
Edexcel and BTEC Qualifications
Edexcel and BTEC qualifications are awarded by Pearson, the UK’s largest awarding
body
...
For further information visit our
qualifications websites at www
...
com or www
...
co
...
Alternatively, you can
get in touch with us using the details on our contact us page at
www
...
com/contactus
...
Our aim is to help everyone
progress in their lives through education
...
We’ve been involved in education for
over 150 years, and by working across 70 countries, in 100 languages, we have built
an international reputation for our commitment to high standards and raising
achievement through innovation in education
...
pearson
...
Examiners
must mark the first candidate in exactly the same way as they
mark the last
...
Candidates must be
rewarded for what they have shown they can do rather than
penalised for omissions
...
•
There is no ceiling on achievement
...
•
All the marks on the mark scheme are designed to be awarded
...
e
...
Examiners should also be
prepared to award zero marks if the candidate’s response is not
worthy of credit according to the mark scheme
...
•
When examiners are in doubt regarding the application of the
mark scheme to a candidate’s response, the team leader must
be consulted
...
Question
Number
1(a)
Answer
Mark
Knowledge 1, Application 2, Analysis 1
Knowledge: 1 mark for
• understanding of a mission statement e
...
a mission
statement is a brief description of a business’ overall
aim and strategic vision
...
47m – 2
...
92m (1)
• Calculation of capital employed: 0
...
31m (1)
• Calculation of ROCE: 0
...
31 x 100 = 6
...
B: If the only answer given is 6
...
If the only answer given is 6
...
0 award 3 marks
(4)
Question
Number
1(c)
Answer
Mark
Knowledge 2, Application 2, Analysis 3, Evaluation 3
• Shareholder returns are the rewards shareholders
expect from a company such as good dividends and an
increasing share price
•
Shareholder returns:
• Vidsy founders own 60% of the company and they also
manage the business
...
It
would expect a good return on its investment
• Vidsy is expanding rapidly and in the future may wish
to raise finance by selling more shares
...
Possible counterbalance
• Focusing on shareholder returns may create conflict
with Vidsy’s creators
...
This may add to costs and
reduce its profits
• Providing shareholders with good dividends may result
in less profit being reinvested into the business
...
They would expect high levels of service
and effective digital adverts
...
Potential judgement
• Vidsy should focus purely on shareholder returns
...
• It depends upon whether Vidsy’s shareholders adopt a
long-termist approach
...
(10)
Level
Level 1
Mark
Descriptor
0
•
A completely inaccurate response
...
Weak or no relevant application to business examples
...
•
•
Level 2
3–4
•
•
•
•
Level 3
5–6
•
•
•
•
Level 4
7–10
•
•
•
•
Elements of knowledge and understanding
...
Chains of reasoning are presented, but may be
assertions or incomplete
...
Accurate and thorough knowledge and understanding
...
An attempt at an assessment is presented using
quantitative and/or qualitative information
Supported throughout by use of the business
behaviour/context, though unlikely to show the
significance of competing arguments
...
A coherent and logical chain of reasoning, showing
cause(s) and/or effect(s)
...
Question
Number
1 (d)
Indicative content
Knowledge 2, Application 2, Analysis 4, Evaluation 4
•
Labour turnover is the proportion/percentage of workers that
leave in a given time period
...
Vidsy will need to ensure that it offers competitive
salaries to retain its staff
• Bonuses could be awarded to each team for meeting deadlines
for each campaign, which reduces the likelihood of creators
wanting to leave
• Vidsy is a successful and rapidly growing business
...
Possible counterbalance:
• More responsibility (32%) and able to express creativity (26%)
are key reasons for labour turnover in the technology sector
...
This may be a more
important reason to stay rather than financial rewards because
it may encourage sharing of ideas and development of good
working relationships
• Vidsy’s rapid growth may create promotion opportunities in its
London and New York offices
...
Potential judgement
• Financial rewards are stated by 71% of employees in the tech
sector as a reason for leaving
...
Talented digital creators may be in high
demand
...
• Non-financial rewards, such as better working conditions (47%),
empowerment and expressing creativity may be more important
...
(12)
Level
Level 1
Mark
Descriptor
0
•
1–2
•
•
•
Level 2
3–4
•
•
•
•
Level 3
5–8
•
•
•
•
Level 4
9–12
•
•
•
•
A completely inaccurate response
...
Weak or no relevant application to business examples
...
Elements of knowledge and understanding
...
Chains of reasoning are presented, but may be
assertions or incomplete
...
Accurate and thorough knowledge and understanding
...
An attempt at an assessment is presented using
quantitative and/or qualitative information
...
Accurate and thorough knowledge and understanding
...
Assessment is balanced, wide ranging and
well contextualised, using quantitative
and/or qualitative information
...
1(e)
Knowledge 4, Application 4, Analysis 6, Evaluation 6
Arguments for retained profit:
•
•
•
Vidsy’s revenue has grown from £220,000 in 2015 to £6
...
A 3036% increase in just 6 years
...
93m
...
Retained profit could therefore be used to
fund future expansion in the US market
The three founders of Vidsy manage the business and own
60% of the shares
...
Arguments for external finance:
•
•
•
Vidsy has already obtained £12m from venture capitalists
Access Entertainment and therefore may be prepared to
invest further given the performance of Vidsy
...
93m
Vidsy is a company and can therefore raise additional
finance for the expansion by selling shares, particularly
as potential shareholders may be attracted by the rapid
growth of the business
...
31/15
...
02%
...
Possible recommendations
•
•
Vidsy should use retained profit because it will enable the
owners to manage the expansion and avoid losing control
of the business, which the three main owners enjoy with
a 60% share of the business
...
It operates in the
digital advertising market which is growing at
extraordinary speed
...
Examples of possible ‘MOPS’ responses
Market – Vidsy operates in the dynamic and rapidly growing
digital advertising market
...
This shows that is in a good position to generate
the retained profit required for the expansion
Objectives – Vidsy has ambitious expansion plans
...
External finance, such as that obtained from Access
Entertainment could enable Vidsy to achieve this objective
Product – Vidsy specialises in digital advertising aimed at
users of Snapchat and TikTok
...
The potential high profit margins of this
business model can help them generate retained profit quickly
Situation – Vidsy has expanded rapidly since 2014
...
External finance, such as share capital,
may enable Vidsy to continue this rapid expansion by providing
the larger funds required
(20)
Level
Mark
Descriptor
0
•
A completely inaccurate response
...
Weak or no relevant application of business examples
...
Level 2
5–8
•
•
•
Elements of knowledge and understanding
Which are applied to the business example
...
Attempts to
address the question
...
Accurate and thorough knowledge and understanding
Supported throughout by use of the
business behaviour/context
...
Arguments
are developed
...
Accurate and thorough knowledge and understanding
Supported throughout by use of relevant and
effective use of the business behaviour/context
...
Arguments are fully developed
...
A full awareness of the
validity and significance of competing
arguments/factors, leading to balanced comparisons,
judgements and an effective conclusion that proposes
a solution and/or recommendation(s)
...
53bn/53
...
13% (12
...
65bn/81
...
76% (16
...
76% - 12
...
63% (1)
or
16
...
13303605% = 4
...
63%, 4
...
62%, 4
...
If the answer given is 4
...
6 award 3
marks
(4)
Answer
Mark
Knowledge 1, Application 2, Analysis 1
Knowledge: 1 mark for
• understanding of capacity utilisation: current
output/maximum possible output x 100
or
• identification of a benefit of high levels of capacity
utilisation such as lower unit costs or more efficient
use of resources
Application: up to 2 marks for
• Tesla produced 1
...
Task culture:
• Tesla has an innovative problem solving culture
...
This may result in better decision making
and cutting-edge products in this emerging market
• Employees are expected to rapidly respond to trends and
changes in the market
...
This may be a source of
competitive advantage compared to rival electric vehicle
manufacturers such as Nissan
• Production workers are encouraged to suggest ideas for
improved productivity and quality
...
Possible counterbalance:
• Different teams may have competing interests e
...
one team
may be focused on improving the Model 3, whilst another
could be just concerned with the Model X
...
This could lead to an increase in absenteeism and labour
turnover
• Working in teams could lead to conflict between the team
members
...
Potential judgement
• Task culture is important for Tesla’s continued success
because the electric vehicle market could become more
competitive as more manufacturers focus on developing
these vehicles
...
• As a consequence of Tesla’s expansion, alternative cultures
may be more appropriate for continued success
...
Level
Level 1
Mark
Descriptor
0
•
A completely inaccurate response
...
Weak or no relevant application to business examples
...
•
•
Level 2
3–4
•
•
•
•
Level 3
5–6
•
•
•
•
Level 4
7–10
•
•
•
•
Elements of knowledge and understanding
...
Chains of reasoning are presented, but may be
assertions or incomplete
...
Accurate and thorough knowledge and understanding
...
An attempt at an assessment is presented using
quantitative and/or qualitative information
Supported throughout by use of the business
behaviour/context, though unlikely to show the
significance of competing arguments
...
A coherent and logical chain of reasoning, showing
cause(s) and/or effect(s)
...
Question
Number
2 (d)
Indicative content
Knowledge 2, Application 2, Analysis 4, Evaluation 4
•
•
Lean production is an approach to management that
focuses on cutting out waste, whilst ensuring quality
...
Value of lean production:
• Lean production includes an emphasis on Kaizen
(continuous improvement)
...
Kaizen could lead to
improvements in quality and productivity in the
manufacture of its vehicles
• Just in time (JIT) techniques could enable Tesla to reduce
its stockholding costs through components for its vehicles
being delivered exactly when required for production
• Tesla’s use of advanced robotics should lead to higher
productivity and more consistent quality, reducing the
amount of defective vehicles
...
This training may
have a financial cost, because time and money could be
spent more effectively on other activities such as
producing more electric vehicles
• JIT is dependent upon Tesla having reliable suppliers
...
This may lead to difficulties
for Tesla in finding suppliers that are able to provide all
the different components required on a JIT basis
• Tesla’s employees may not fully support the use of
production techniques because there are higher
expectations placed on them such as developing new
ideas for reducing waste or streamlining production
processes (Kaizen)
...
• Tesla’s competitive advantage may have resulted from
other sources, such as innovative design and effective
marketing
...
(12)
Level
Level 1
Mark
Descriptor
0
•
1–2
•
•
•
Level 2
3–4
•
•
•
•
Level 3
5–8
•
•
•
•
Level 4
9–12
•
•
•
•
A completely inaccurate response
...
Weak or no relevant application to business examples
...
Elements of knowledge and understanding
...
Chains of reasoning are presented, but may be
assertions or incomplete
...
Accurate and thorough knowledge and understanding
...
An attempt at an assessment is presented using
quantitative and/or qualitative information
...
Accurate and thorough knowledge and understanding
...
Assessment is balanced, wide ranging and
well contextualised, using quantitative
and/or qualitative information
...
2(e)
Knowledge 4, Application 4, Analysis 6, Evaluation 6
Market penetration:
•
Ansoff’s matrix considers market penetration to be increasing sales
of an existing product in an existing market
•
Tesla’s reputation is based upon its electric cars such as the Model
3 and the Model S
...
This shows that Tesla has a
competitive advantage over rival manufacturers
In 2021, the company had the most worldwide sales of battery
electric vehicles with a market share of 21%
...
They are
highly efficient and innovative, such as through the use of advanced
robotics, as well as achieving impressive levels of capacity
utilisation
...
•
•
•
Product development:
•
Ansoff would classify product development as selling a new
product to an existing market
•
The electric truck market is forecast to increase from $392m in
2020 to $3 862m by 2030
...
This was Tesla’s first
electric truck and its success showed that Tesla could develop
new products in this growing market
...
Selling more than one product to
existing customers Tesla could continue to gain sales even if
there is a decline in the electric car market
The truck market is more niche than the car market
...
•
•
•
Possible recommendations
•
•
Tesla should focus on market penetration
...
g
...
This may provide great potential for increasing market
share
...
This could enable
Tesla to attract B2B customers, such as Amazon and DHL, as
well as its existing B2C market of electric car customers
...
Examples of possible ‘MOPS’ responses
Market – Tesla is the market leader in the electric vehicle market
...
Product development of electric trucks could enable Tesla to
gain success in a less competitive market
Objectives – Tesla is the world’s most valuable car manufacturer
...
Tesla can exploit this strength by continuing to focus on
market penetration
Product – Tesla manufactures electric vehicles
...
Tesla can continue to
exploit this competitive advantage through market penetration
Situation – Tesla is expanding rapidly
...
37m
vehicles, a 47% increase from 2021
...
Product development
could enable Tesla to continue this expansion by becoming a market
leader in both the car and truck markets
Level
Mark
Descriptor
0
•
A completely inaccurate response
...
Weak or no relevant application of business examples
...
Level 2
5–8
•
•
•
Elements of knowledge and understanding
Which are applied to the business example
...
Attempts to address the question
...
•
Level 3
9–14
•
•
•
•
Level 4
15–20
•
•
•
•
Accurate and thorough knowledge and understanding
Supported throughout by use of the business
behaviour/context
...
Arguments are developed
...
Accurate and thorough knowledge and understanding
Supported throughout by use of relevant and effective use
of the business behaviour/context
...
Arguments are fully developed
...
A full awareness of the validity and
significance of competing arguments/factors, leading to
balanced comparisons, judgements and an effective
conclusion that proposes a solution and/or
recommendation(s)
...
Pearson Education Limited
Title: Edexcel a level business question paper 2 june 2024 + mark scheme
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 02 Business activities, decisions and strategy
Description: Mark Scheme (Results) Summer 2024 Pearson Edexcel GCE A Level In Business (9BS0) Paper 02 Business activities, decisions and strategy