Search for notes by fellow students, in your own course and all over the country.
Browse our notes for titles which look like what you need, you can preview any of the notes via a sample of the contents. After you're happy these are the notes you're after simply pop them into your shopping cart.
Title: OCR 2024 GCSE Business J204/02 Business 2: operations, finance and influences on business With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/02 Business 2: operations, finance and influences on business With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Wednesday 5 June 2024 – Afternoon GCSE (9–1) Business J204/02 Business 2: operations, finance and influences on business Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 2 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 Which is an advantage for a manufacturer of using robotics? A Greater productivity B Initial investment cost C Operatives will require training D Will not break down Your answer [1] 2 In 2023 a business sold 22 million items at an average price of £0.75 per item. Its total costs for the year were £13.5 million. The business made a net profit of: A £3 million B £16.5 million C £1636.5 million D £1650 million Your answer 3 A manufacturer that makes and sells more than its break-even quantity will: A have insufficient revenue to cover costs B make a profit C need to improve its quality control D require an overdraft Your answer [1]
Description: OCR 2024 GCSE Business J204/02 Business 2: operations, finance and influences on business With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Wednesday 5 June 2024 – Afternoon GCSE (9–1) Business J204/02 Business 2: operations, finance and influences on business Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 2 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 Which is an advantage for a manufacturer of using robotics? A Greater productivity B Initial investment cost C Operatives will require training D Will not break down Your answer [1] 2 In 2023 a business sold 22 million items at an average price of £0.75 per item. Its total costs for the year were £13.5 million. The business made a net profit of: A £3 million B £16.5 million C £1636.5 million D £1650 million Your answer 3 A manufacturer that makes and sells more than its break-even quantity will: A have insufficient revenue to cover costs B make a profit C need to improve its quality control D require an overdraft Your answer [1]
Document Preview
Extracts from the notes are below, to see the PDF you'll receive please use the links above
BUSINESS
OCR 2024
GCSE Business
J204/02 Business 2: operations, finance and
influences on business
With Marking Scheme Merged
Oxford Cambridge and RSA
Wednesday 5 June 2024 – Afternoon
GCSE (9–1) Business
J204/02 Business 2: operations, finance and influences on
business
Time allowed: 1 hour 30 minutes
You can use:
• a calculator
*
J
2
0
4
0
2
*
Please write clearly in black ink
...
Centre number
Candidate number
First name(s)
Last name
INSTRUCTIONS
• Use black ink
...
If you need extra space use the
lined pages at the end of this booklet
...
• Answer all the questions
...
• The marks for each question are shown in brackets [ ]
...
• This document has 20 pages
...
2
Section A
1
Which is an advantage for a manufacturer of using robotics?
A Greater productivity
B Initial investment cost
C Operatives will require training D
Will not break down
Your answer
2
[1]
In 2023 a business sold 22 million items at an average price of £0
...
Its total costs for
the year were £13
...
The business made a net profit of:
A £3 million
B £16
...
5 million D
£1650 million
Your answer
3
[1]
A manufacturer that makes and sells more than its break-even quantity
will: A have insufficient revenue to cover costs
B make a profit
C need to improve its quality control D
require an overdraft
Your answer
© OCR 2024
[1]
3
4
Which would be variable costs for a building firm?
A Administrative and legal expenses
B Bricks and roof tiles
C Business rates and buildings insurance D
Cement mixers and tools
Your answer
5
[1]
What has not contributed to increased globalisation?
A A reduction in shipping costs due to bulk containerisation
B An increase in labour migration worldwide
C Restrictions on international trade
D The internet and mobile communication technologies
Your answer
6
[1]
A company has recently experienced a fall in its net profit margin from 4
...
9%
...
30 less net profit than it used to B
for every £100 of sales the company only earns £1
...
3%
D the company has made a net loss of 1
...
The business
has recently experienced an increase in product returns
...
Which
task is most likely to be part of Sam’s job role?
A Phoning garages to negotiate vehicle servicing at reduced prices B
Posting discount codes on social media for pre-booked journeys
C Producing spreadsheets analysing quantitative market research data D
Providing cost data to help decide when to purchase new vehicles
Your answer
9
[1]
In the context of business operations, what does the phrase ‘proximity to market’ refer
to? A Advertising the business specifically to those who live in the local area
B Locating a business close to its potential customers
C Only employing workers who are part of the local community D
Working on a site that is close to a source of raw materials
Your answer
© OCR 2024
[1]
5
10 The table below shows a company’s total costs over the last four years
...
5%
C
50%
D
60%
Your answer
[1]
11 The role of procurement for a car manufacturer might involve:
A advertising a new range of electric vehicles
B negotiating deals with car showrooms
C receiving deliveries of tyres and windscreens D
testing the brakes of every new car
Your answer
[1]
12 The bank statement for an established firm shows that it ended 2023 close to its overdraft limit
with an overdrawn balance of £5000
...
These figures show that:
A an accounting error has been made because the firm is not profitable B
at least £49 000 must have been stolen from the firm’s bank account
C despite being profitable, the firm may be unable to pay its short-term debts D
the firm is unlikely to experience cash shortages and is highly profitable
Your answer
© OCR 2024
[1]
Turn over
6
13 A market trader paid £4600 for goods which they sold for £12
500
...
Their expected
average rate of return is 10% per annum for the first three years
...
Financial data about two
of its recent advertising campaigns are shown below
...
6 million
£4 million
£5 million
£5 million
This data helps the company understand its business performance because it shows that:
A
both advertising campaigns were cost effective
B
campaign A was cost effective, but campaign B was not
C
campaign B was cost effective, but campaign A was not
D
neither of the advertising campaigns were cost effective
Your answer
© OCR 2024
[1]
Turn over
8
Section B
16
Text 1
Unilever plc
Unilever plc is a multinational company that makes and sells a wide range of quality
products including food, cleaning agents and beauty products across 190 countries
...
Some of its branded products include Lynx Body Spray, Dove Soap, Hellmann’s
Mayonnaise, Ben & Jerry’s ice cream and Persil washing machine detergent
...
Unilever plc’s average revenue has grown over the last five years
...
62 000
60 000
60 000
58 000
56 000
Revenue in
€ millions
54 000
52 000
52 400
51 900
50 900
50 700
50 000
48 000
46 000
2018
2019
2020
2021
2022
Year
Fig
...
1
...
[2]
© OCR 2024
9
(b) Analyse one way the marketing function impacts on the operations function of Unilever plc
...
...
...
...
...
[3]
(c)
(i) Calculate Unilever plc’s average revenue from 2019 to 2022
...
[2]
(ii) Explain one way revenue affects a business’ decision making
...
...
...
...
...
[2]
© OCR 2024
Turn over
10
(e)
(i) State what is meant by international branding
...
...
...
...
...
...
...
...
...
...
...
...
...
...
Anika and Charlie own the hotel in
a business partnership
...
It would cost them £1
...
5 million for redecoration
...
The partnership already has one bank loan but has worked out it can
afford a second loan as long as the cost of borrowing does not rise too much
...
Finley is currently unemployed but
is a keen photographer and environmental campaigner
...
(a) Identify one reason, other than expansion, why a business needs finance
...
...
...
...
[2]
(ii) Calculate the daily break-even quantity for the proposed hotel
...
rooms
© OCR 2024
Turn over
[3]
12
(iii) Analyse one disadvantage to the partnership if the proposed hotel’s fixed costs were 10%
higher than expected
...
...
...
...
...
[3]
(c) Identify two uses of a cash flow forecast to a business
...
2
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
The company is aware of the importance of consumer law and of having low-cost suppliers
...
After changes in buying habits and pressure
from customers, in 2022 Primark Ltd launched an online click and collect service for shoppers
...
The following ethical factors
are among those important to Primark Ltd:
•
•
giving clothes a longer life by using material from sustainable sources
encouraging its supply chain to pay a living wage and look after the health and well-being of
their workers
...
...
[1]
(b) Analyse one impact of consumer law on Primark Ltd
...
...
...
...
...
[3]
© OCR 2024
15
(c) Analyse one benefit for Primark Ltd of having low-cost suppliers
...
...
...
...
...
[3]
© OCR 2024
Turn over
16
(d)
(i) Analyse one advantage and one disadvantage to Primark Ltd of offering an online click and
collect service for shoppers
...
...
...
...
...
Disadvantage
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
You must write the question numbers clearly
in the margin
...
...
...
...
...
...
...
...
...
...
...
...
...
© OCR 2024
20
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
...
Oxford Cambridge and RSA
GCSE
Business
J204/02: Business 2: operations, finance and influences
on business
General Certificate of Secondary Education
Mark Scheme for June 2024
Oxford Cambridge and RSA Examinations
OCR (Oxford Cambridge and RSA) is a leading UK awarding body, providing a wide range of
qualifications to meet the needs of candidates of all ages and abilities
...
It is also responsible for developing new specifications to meet national requirements and
the needs of students and teachers
...
This mark scheme is published as an aid to teachers and students, to indicate the requirements
of the examination
...
It does not
indicate the details of the discussions which took place at an examiners’ meeting before
marking commenced
...
Mark schemes should be read in conjunction with the published question papers and the
report on the examination
...
Make sure that you have accessed and completed the relevant training packages for on -screen marking
...
Make sure that you have read and understood the mark scheme and the question paper for this unit
...
Log-in to RM3 and mark the required number of practice responses (“scripts”) and the required number of standardisation responses
...
MARKING INSTRUCTIONS
1
...
2
...
3
...
It is essential that you meet the 50% and 100% deadlines
...
4
...
5
...
Wh ere no
alternative response has been provided, examiners may give candidates the benefit of the doubt and mark the crossed out resp onse where
legible
...
Contradictory Responses
When a candidate provides contradictory responses, then no mark should be awarded, even if one of the answers is correct
...
The response space should be marked from left to right on each line and then line by line until the required number of r esponses have been
considered
...
Examiners will have to apply judgement as to whether a ‘second response’
on a line is a development of the ‘first response’, rather than a separate, discrete response
...
)
Short Answer Questions (requiring a more developed response, worth two or more marks)
If the candidates are required to provide a description of, say, three items or factors and four items or factors are provide d, then mark on a
similar basis – that is downwards (as it is unlikely in this situation that a candidate will provide more than one response in each section of the
response space
...
Examiners will need to apply professional
judgement as to whether the second (or a subsequent) response is a ‘new start’ or simply a poorly expressed continuation of the first
response
...
Award No Response (NR) if:
• there is nothing written in the answer space
...
Team Leaders must confirm the correct use of the NR button with their markers before live marking commences and should check this when
reviewing scripts
...
The RM Assessor comments box is used by your team leader to explain the marking of the practice responses
...
Do not use the comments box for any other reason
...
8
...
3
J204/02
Mark Scheme
June 2024
9
...
ARA – Any Reasonable Answer - Where ARA is indicated within the Guidance column for any item on this mark scheme, examiners
must accept any reasonable answer that in their professional opinion is as worthy of merit as those indicated on the final mark sc
heme
...
4
J204/02
Mark Scheme
Question
Answer
June 2024
Marks
Assessment Objective
SECTION A
1
A
1
1b
2
3
A
B
1
1
2Q
1b
4
5
B
C
1
1
2
1a
6
A
1
2Q
7
B
1
2 (PS)
8
D
1
2
9
B
1
1a
10
C
1
2Q
11
12
C
C
1
1
2
2
13
B
1
2Q
14
D
1
2Q
15
C
1
2Q
5
J204/02
Question
Mark Scheme
June 2024
Answer
Marks
Guidance
SECTION B
16 a
Identify two characteristics of flow production
...
One mark for each correct characteristic,
up to a maximum of two marks
...
No reward for the time it takes
...
Understanding may include:
• Advertising/promotion may take place
• Price changes
• New product development
• Identifying new markets / market research
• Using different selling methods – online & high street
Application may include:
• Global markets; 190 countries
• Wide range of products
• International brands – including Lynx, Dove, Hellmann’s, Persil
• Factories around the globe
• Flow and batch production used
• Average revenue has grown
• Economic climate is difficult, adapting to changes
...
No further marks can be gained without
understanding
...
One further mark for analysis of how
marketing impacts on the operations
function
...
The understanding mark is awarded for a specific
aspect of the marketing function (no reward for
J204/02
Mark Scheme
Question
June 2024
Answer
Analysis may include:
• Changes in output / production / quantity produced
...
• Find new ways to produce a product
• Need to invest in capital to increase / improve / enable
production
...
The analysis mark must be focused on a specific
impact on the operations function
...
This means that operations will need to
increase production to meet the changes in demand (1)
...
2
AO2
Two marks for correct answer (with or
without workings)
...
215,000m ÷ 4
No reward for any answer which correctly
calculates the average revenue for the wrong
period
...
2
AO1b
Answers may include:
• Price setting
• Need to reduce costs
• Able to increase costs
• Ability to spend money on raw materials
• Ability to continue to function
• Entering a new market / expansion
• Competing with others
One mark for identifying a way revenue
affects business decision making
...
Answers do not need to relate to Unilever
...
7
J204/02
Question
Mark Scheme
June 2024
Answer
• Decision to remove / continue with / develop new products (or
any other specific decision, e
...
, to take more risky or less risky
decisions)
...
If revenue is low, they
may consider increasing prices (1)
...
ARA
d
Explain how operating in a difficult economic climate might affect
a business
...
2
AO1a
AO1b
One mark for identifying knowledge about a
difficult economic climate
...
Answers do not need to relate to Unilever
...
If consumer incomes fall
the demand for products might fall (1)
...
People may have less income (1) so demand may fall (1)
...
g
...
)
8
J204/02
Mark Scheme
Question
e
(i)
Answer
State what is meant by international branding
...
AO1a
Creating an image for a product (1) that is then communicated in
countries all around the world (1)
...
g
...
A recognisable brand (1) that is known worldwide (1)
...
No reward for a definition which is solely about
international trade or being a multinational
...
(ii)
ARA
Evaluate the benefits of international branding to Unilever plc
...
Analysis may include:
• Operating in many more countries may increase sales / profits
...
• Allows development of a larger range of products
• The brand / reputation can provide a competitive advantage
• More businesses may be wanting to set up partnerships or joint
ventures
...
9
7
AO2
AO3a
AO3b
Use marking grid to assess skill levels
...
NB: Analysis must be business facing impact
...
e
...
No reward for answers about being a
multinational
...
J204/02
Question
Mark Scheme
Answer
Evaluation may include:
• The particular importance for a global business
...
g
...
• Having strong international brands is very important to the
growth of Unilever in terms of sales/profit but so is the range
and quality of products they provide
...
By having an international brand
Unilever can use the same advertising across the globe to increase
demand (AN)
...
I think international branding does have many benefits for Unilever
(EVAL) because they are able to save on advertising costs through
economies of scale (EVAL) which increase the profit margins on those
branded products like Persil and Lynx (EVAL)
ARA
10
June 2024
Marks
Guidance
J204/02
Mark Scheme
June 2024
16 e(ii) Evaluate the benefits of international branding to Unilever plc
...
Good
2 marks
2 marks
Two uses of context in relation to
the benefits of international
branding
Two different (business-facing)
benefits of international branding
[APP]
[APP]
[AN]
[AN]
[EVAL]
[EVAL]
[EVAL]
2 marks
A justified judgement about the benefits of international
branding
...
[EVAL]
J204/02
Mark Scheme
Question
17 a
June 2024
Answer
Marks
1
Identify one reason, other than expansion, why a business
needs finance
...
AO1a
Answers may include:
• Cash flow (day-to-day operations, such as buying raw
materials or paying staff)
• Establishing a new business
• Recruitment costs
• Develop new products
• Develop marketing activities
• Pay back any previous debt
• To prevent it going bankrupt / help it survive
...
No reward for any answer linked to expansion or
growth (e
...
buying a new hotel)
...
2
AO1a
Answers may include:
• To see if the business has improved on last year (1) by using
profitability ratios (1)
• To compare performance against competitors (1) by using
profitability ratios (1)
• No need to seek out other finance (1) which could be
expensive (1)
• To pay dividends (1) which keep shareholders happy (1)
• To help to repay a loan / debt (1) so that costs fall (1)
• Buy new equipment and buildings (1) to replace worn out
items (1)
• To help expansion (1) by opening new stores (1)
• Attract new investors (1) so that the business can expand (1)
• Develop new products (1) to allow more profit to be made in
the future (1)
...
Answers do not need to relate to The Sea View
Hotel
...
No reward for a definition of profit
...
J204/02
Mark Scheme
Question
(ii)
Answer
Calculate the daily break-even quantity for the proposed hotel
...
No reward for the formula
FC/7 days
6300/7 = 900 (1)
One mark for contribution calculation
One mark for fixed cost calculation
One mark for correct answer of 15 rooms
Daily break-even = 900/60 = 15 (1) [OFR]
A total of two marks for not dividing the weekly
fixed costs by 7
...
g
...
Alternative method
Contribution = 60 (1)
Annual break-even = 6300/60 = 105 (1)
Daily break-even = 105/7 = 15 (1) [OFR]
(iii)
NB: Maximum of two marks for an answer with the
wrong units (e
...
Analyse one disadvantage to the partnership if the proposed
hotel’s fixed costs were 10% higher than expected
...
g
...
Application may include:
• Fixed costs of £6300 a week
• Increase of £630 a week / to £6930 / £90 more per day
• Variable costs of £40 a day
• Selling price is £100 per room
• £0
...
5m for purchase of new hotel
• 25 rooms in new hotel
13
3
AO1b
AO2
AO3a
One mark for a disadvantage of having
costs that may be higher than expected
...
One further mark for application to the
Sea View Hotel partnership
...
NB: Analysis must be business-facing
...
No application marks for context about the current
hotel (e
...
it is a profitable hotel)
...
Guidance
No reward for answers which suggest an
implication on the stress levels of the owners
...
• May reduce customer demand (if price has increased)
• Decisions on new equipment or expansion may need to be
postponed
...
• May put off investors/new partner into the partnership
...
• May lead to business debts or a need for more finance
...
This may make it difficult to attract new investors (1)
...
2
AO1a
Answers may include:
• A planning tool (e
...
estimating inflows or outflows)
• Anticipate periods of cash shortages (negative cash flow)
• Enable remedies to be put in place
• Help with budgeting
• Identify or arrange an overdraft / funding
• Provide targets
...
ARA
14
One mark for each correct use of a cash
flow forecast, up to a maximum of two
marks
...
Understanding may include:
• New skills introduced
• A long-term source of finance
• Injection of finance / no cost to raise finance
...
No further marks can be gained without
understanding
...
Application may include:
• Currently a profitable hotel
• £2m cost of expansion
• Already have a loan
• Concerns about the cost of borrowing increasing
• Considering getting a bank loan
• Friend of Anika
• Has been travelling around the world
• Photographer / Environmental campaigner
...
NB: Analysis must be business-facing
...
• Frees up other money they may have to spend on current
hotel
...
• The new hotel development can get started sooner
...
• Impact on reputation / success of business
...
Not needing to pay interest on this
finance saves them money which can now be spent on the hotel (1)
...
Understanding may include:
• Decision making longer
• Loss of control for the current partnership
• May not have the skills needed to help partnership
• Will need to split income/profit three ways
• May not have enough money for the investment
...
No further marks can be gained without
understanding
...
One further mark for analysis of the
disadvantage to a business of taking on a
new partner
...
Analysis may include:
• Decision making longer which may mean delays / arguments
as to how the hotel should look and operate
• May cause conflict as Finley is a friend of Anika
• May lead to less profit/success as his skills are not relevant
• May need to raise money from other sources if Finley does
not have £2m to invest?
Exemplar response
It may mean that it takes longer to make decisions (1) especially as
Finley may not have the skills needed as he is a photographer
(APP)
...
(1)
ARA
16
NB: Analysis must be business-facing
...
A full answer needs a supported judgement as to which option is
MORE APPROPRIATE
...
e
...
Exemplar responses
I think that Anika and Charlie should take out a bank loan (1)
...
The bank loan is a better option (1) as this will mean that the current
owners will not have to dilute their ownership of the business
whereas if they take on Finley, they will need to let him have a share
of the profits (+1)
...
]
I recommend they take on Finley as a new partner (1)
...
Finley has just returned from travelling the world so would
have useful experience
...
]
ARA
17
Marks
3
AO3b
Guidance
One mark for a clear judgement whether
they should take on a new partner or use a
bank loan
...
Double tick
or
One further mark for a non-contextual justification
of whether the business should take on
Finley or use a bank loan
...
NB Justification is why one method is BETTER
THAN the other for the business (rather than just
good for business)
...
i
...
one
method compared with rejected option (even if
the comparative justification for the rejected option
is basic e
...
‘cannot do …’ or ‘does not allow …’)
...
e
...
e
...
J204/02
Question
18 a
Mark Scheme
June 2024
Answer
Identify one factor which can affect the quality of a business’
products
...
AO1a
Answers may include:
• Quality of supplies / raw materials used
• Employees experience / skill / motivation / training
• Production method used
• Use of technology
• Use of quality control methods
• Legislation
...
No reward for a definition of quality (e
...
, fit for
purpose)
...
ARA
b
Analyse one impact of consumer law on Primark Ltd
Understanding may include:
• Satisfactory quality / fit for purpose / as described
• Products meet the standard set
• Aims to protect consumers
• Need to comply with the law (or an example of a specific
piece of consumer law)
...
No further marks can be gained without
understanding
...
One further mark for analysis of an impact
on a business of consumer law
...
Analysis may include:
• Higher costs: finance needed
• Need to implement quality assurance or use better raw
materials
18
legal requirement
...
Exemplar response
If Primark Ltd sells some of its clothing and homeware products
(APP) which are ‘not as described’ (1) it could get lots of returned
goods
...
Understanding may include:
• Can pay less for raw materials (variable costs)
• Help to keep prices low
• Allows a business to buy in bulk
• Will reduce break-even level of output
• More money available for other parts of the business
...
Analysis may include:
• To increase sales
19
3
AO1b
AO2
AO3a
One mark for a benefit of having low-cost
suppliers
...
One further mark for application to
Primark
...
NB: Analysis must be business-facing
...
J204/02
Mark Scheme
Answer
Question
June 2024
Marks
Guidance
• Help maintain market share
• Help to compete with other firms
• Can maintain / increase profit margins (profitability)
d
(i)
Exemplar response
Primark can keep prices low (1)
...
ARA
Analyse one advantage and one disadvantage to Primark Ltd of
offering an online click and collect service for shoppers
...
6
AO1b
AO2
AO3a
Advantage
One mark for an advantage of offering an
online click and collect service
...
One further mark for application to
Primark
...
Advantages of offering click and collect service
Understanding may include:
• Sell to more people / products
• Open 24/7 for orders
• Professional website adds to brand image
•
Save money on delivery to customers’ homes
...
NB: The advantage must be for Primark Ltd (and
not other stakeholders, such as customers)
...
• Increase or maintain market share / competitiveness
...
20
J204/02
Mark Scheme
June 2024
Answer
Question
Marks
• More online presence leading to more awareness of the
brand by customers
...
Understanding may include:
• Increased costs (e
...
, for staffing or website management)
• Increased levels of returns / refunds
• Reduced chance of impulse purchases
• More competition online
• Keeping customer data safe online
•
•
No further marks can be gained without
understanding
...
Keeping up with advances in technology / possible failures in
technology
Still need to arrange a collection service – no delivery to
customer
...
Exemplar response
One advantage is that more people can access the website 24/7 (1)
which is what customers want due to changes in buying habits
(APP)
...
One disadvantage is that they have only started selling online in
2022 (APP) so would need new staff to handle the orders which
would increase costs (1) and may lead to a reduction in profit
margins (1)
...
One further mark for analysis of the given
disadvantage for a business
...
NB: The disadvantage must be for Primark Ltd
(and not other stakeholders, such as customers)
...
J204/02
Question
(ii)
Mark Scheme
June 2024
Answer
Recommend whether Primark Ltd should continue to offer an
online click and collect service for shoppers
...
A full answer needs a supported judgement based on the context
...
Exemplar responses
Primark should continue to offer a click and collect service in their
stores (1)
...
(+2)
Primark should continue to offer a click and collect service in their
stores (1)
...
(+1)
ARA
Plus
Two further marks for a contextual justification of
whether Primark should or not
continue to offer a click and collect
service
...
Single tick
NB: Context, rather than application, required for
full marks
...
22
J204/02
Question
e
*
Mark Scheme
Answer
June 2024
Marks
Evaluate whether Primark Ltd’s use of ethical suppliers comes
into conflict with its shareholders’ objectives
...
9
AO1a
AO1b
AO2
AO3a
AO3b
Understanding may include:
• Pay suppliers a fair and appropriate amount
• Using fair trade suppliers
• Treat their workers well (no reward for legal requirements)
• Using sustainable resources
...
• Profits / profitability
• Growth of the business
• Reputation of the business
• Share price/value (market capitalisation)
• Dividends
...
Annotate as:
One mark for knowledge of ethics
One mark for understanding of ethics
Up to two marks for synoptic application*
Up to two marks for analysis
Up to three marks for evaluation
*Application refers to synoptic application only
...
No reward for environmental considerations
...
Evaluation may include:
• Primark’s ethical supply chain will/will not come into conflict
with the owners’ objectives
• Other factors may be more important
• Other things may conflict with the shareholder’s objectives
like providing a good service
• Consideration of short-term costs verses long-term benefits
23
Understanding – an example of ethical behaviour
or why it is followed
...
Analysis – how the use of ethical suppliers will
affect (positive or negative) a shareholder
objective
...
For two marks there must be a valid
justification
...
e
...
Exemplar response
Being ethical is doing what is right and wrong (K)
...
Shareholders will want Primark to make a profit (APP) but ethical
suppliers may charge more, increasing costs and reducing profits
(AN)
...
This growth might be
slower if they choose suppliers who cost more and reduce the profit
available for growth (AN)
...
Any increase in costs may force prices up so that
customers go to competitors who are now relatively less expensive
(EVAL)
...
(EVAL)
ARA
24
Guidance
three marks, the evaluation must be contextual to
Primark
...
Knowledge
(1 mark)
Understanding
(1 mark)
Application
(2 marks)
Analysis
(2 marks)
Strong
2 marks
2 marks
Two examples of
shareholder
objectives
Good
1 mark
Knowledge of
ethics
1 mark
Understanding
of ethics
[K]
[U]
Two (business-facing) pieces of
analysis which show how two
different shareholder objectives
are affected by the use of ethical
suppliers
...
[EVAL]
[EVAL]
[EVAL]
2 marks
A justified judgement about whether ethical
objectives come into conflict with shareholder
objective(s)
...
1 mark
One (business-facing) piece of
analysis which shows how a
shareholder objective is affected
by the use of ethical suppliers
...
[EVAL]
[APP]
[AN]
25
Title: OCR 2024 GCSE Business J204/02 Business 2: operations, finance and influences on business With Marking Scheme Merged
Description: OCR 2024 GCSE Business J204/02 Business 2: operations, finance and influences on business With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Wednesday 5 June 2024 – Afternoon GCSE (9–1) Business J204/02 Business 2: operations, finance and influences on business Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 2 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 Which is an advantage for a manufacturer of using robotics? A Greater productivity B Initial investment cost C Operatives will require training D Will not break down Your answer [1] 2 In 2023 a business sold 22 million items at an average price of £0.75 per item. Its total costs for the year were £13.5 million. The business made a net profit of: A £3 million B £16.5 million C £1636.5 million D £1650 million Your answer 3 A manufacturer that makes and sells more than its break-even quantity will: A have insufficient revenue to cover costs B make a profit C need to improve its quality control D require an overdraft Your answer [1]
Description: OCR 2024 GCSE Business J204/02 Business 2: operations, finance and influences on business With Marking Scheme Merged BUSINESS Oxford Cambridge and RSA Wednesday 5 June 2024 – Afternoon GCSE (9–1) Business J204/02 Business 2: operations, finance and influences on business Time allowed: 1 hour 30 minutes You can use: • a calculator * J 2 0 4 0 2 * Please write clearly in black ink. Do not write in the barcodes. Centre number First name(s) Last name Candidate number INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. If you need extra space use the lined pages at the end of this booklet. The question numbers must be clearly shown. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ]. • Quality of extended response will be assessed in questions marked with an asterisk (*). • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. 2 Section A 1 Which is an advantage for a manufacturer of using robotics? A Greater productivity B Initial investment cost C Operatives will require training D Will not break down Your answer [1] 2 In 2023 a business sold 22 million items at an average price of £0.75 per item. Its total costs for the year were £13.5 million. The business made a net profit of: A £3 million B £16.5 million C £1636.5 million D £1650 million Your answer 3 A manufacturer that makes and sells more than its break-even quantity will: A have insufficient revenue to cover costs B make a profit C need to improve its quality control D require an overdraft Your answer [1]