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How WhatsApp earns Money? | Secret Business Model of
WhatsApp | Dhruv Rathee
Dhruv Rathee
WhatsApp's Founding and Early Success
WhatsApp's Business Model Evolution
Facebook's Acquisition of WhatsApp
WhatsApp's Shift to a Free Service
WhatsApp Business API and Revenue Model
WhatsApp Pay and Payment Services
WhatsApp's Future and Data Controversies

WhatsApp's Business Model Evolution
In 2009, Brian Acton and Jan Koum, two former Yahoo! employees,
founded WhatsApp with a simple mission: to provide a free, reliable, and
user-friendly messaging app
...

The Early Days: Subscription-Based Model
Initially, WhatsApp adopted a subscription-based model, where users paid
an annual fee of $0
...
This approach allowed the
company to generate revenue while keeping the app free from
advertisements
...
We're interested in making a
great product
...
This decision was driven by data, which showed

that many users were unable to pay the annual fee due to various reasons,
such as lack of credit card access or insufficient funds
...
This
encounter made him realize that the fee was a significant barrier to
growth
...
This move marked a
significant shift in the company's business model, as it began to focus on
generating revenue through business-to-consumer (B2C) interactions
...
facebook
...
0/messages"
access_token = "your_access_token"
def send_message(phone_number, message):
payload = {
"messaging_product": "whatsapp",
"recipient_type": "individual",
"to": phone_number,
"type": "text",
"text": {
"body": message
}

}
headers = {
"Authorization": f"Bearer {access_token}",
"Content-Type": "application/json"
}
response = requests
...
json()
The Benefits of WhatsApp for Business
WhatsApp for Business provides companies with a secure and reliable way
to interact with customers, offering features like verified business profiles,
quick replies, and messaging metrics
...

Step-by-Step Calculation:
1
...

2
...
01 per message
...
Assuming an average business sends 10,000 messages per month,
the revenue generated would be:
10,000 messages/month * $0
...




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