Notesale: Turn your study into money

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First Client
Time to get paid
-​ Fastest, most effective sales tactics
-​ Need to be brave and work hard regardless of AI cheats
Sales
-​
-​
-​
-​

Isn't scary
Is just about helping someone get something they want
You’re not taking from them, you’re helping them
You get paid to solve their problems and the bigger the problem they solve, the more
money you make

Steps to get paid
1
...
Reach out to as many as possible
...

2
...
Use the sales call to ask smart questions and uncover the
marketing challenges they need help solving
...
​ Pick the perfect project
...

4
...
Get their agreement to work with you - show them why you’re the
right person to solve their problems
...
​ Deliver results & Get paid
...

Biggest challenge: You’re a risk
-​ Understand the perspective
...
As an unproven beginner, they see hiring you as a gamble, no matter how
confident you are
...
You need clients to build experience and trust
...

-​ What’s the solution?
How to win as an unproven beginner
1
...

2
...
google
...
Ask about their life in a genuine and relevant way
...
g
...
E
...
I saw
some of the photos you posted from your trip - it looked like such a blast!
-​ Then when they ask about you, share this:
“Yeah [Their name] I've just started training to become a digital marketing consultant,
It's been super interesting
...
Do you know anyone who owns a business and would like
some free help with their marketing? I’d love to try out some of the cool strategies I’m
learning and help someone at the same time"
What to say when they respond
-​ If they ask you to help THEM with their business: "Sure that would be great
...
What's a
good time for you?"
-​ If they say they have a specific friend they think would appreciate the help: "Thanks
so much, [Friend's Name]! If you’re comfortable, you could just send a quick intro
message to them, or I can follow up if you share their contact info
...
"

-​

If they say no: "No worries [Their Name] what's your plan for [next big holiday ]"

How to set up the sales call
-​ Keep it low pressure
-​ Stay calm and keep things low-key
-​ Never call it a sales call to them and just call it a sit down, meeting or call
-​ Choose the Best Way to Meet
1
...

2
...

3
...

-​ Make It Easy for Them
-​ Get their email address and send a Google Calendar invite
...

Questions about first client sales call
-​ "What if I don't know any business owners?" You don’t need to! Your network knows
business owners, and you’ll tap into that
...
" You never will feel confident enough
...
Start small and improve as you go
...
" Remember you're HELPING them not
taking from them, and you're offering to help for FREE
...
The only way to get over the fear is to ACT
-​ "But I want to get paid?" I want you to get paid too
...
Try it first
...
If warm outreach
doesn't pan out for you, I'll show you how to get your first client via Local Outreach
Why local outreach works
-​ Turn being new into your advantage
...
Sharing the same town, city, or community builds trust and
opens doors for opportunities
...
Get your foot in the door, then let your
results speak for themselves
...
Work with businesses that make a lot of money per
customer
...
Skip coffee shops, restaurants, and craft makers—they
pay less
...
Successful businesses with satisfied clients are more
likely to invest
...


-​
-​

They have bigger budgets
...


Good local businesses to start with
1
...
​ Healthcare Services
-​ Dental practices
-​ Cosmetic surgery clinics
-​ Dermatology offices
-​ Orthopedic clinics
-​ Chiropractic clinics
3
...
​ Event Planning and Catering
-​ Wedding planners
-​ Catering services
-​ Corporate event organizers
5
...
​ Real Estate
-​ Real estate agencies
-​ Independent real estate agents
7
...
​ Luxury Goods and Services
-​ High-end retail stores
-​ Luxury car dealerships
-​ Bespoke service providers
9
...
​Other Potential Business Types
-​ Boutique gyms and yoga studios
-​ Pet Care Services
-​ Specialty car detailing and custom repair shops

Step 1 - Collect the leads
1
...
​ Focus on Bigger Markets
-​ If you’re in a small town, also target the nearest cities (70k+
-​ population)
3
...
​ Collect Contact Info
Copy of Outreach
-​ Paste their contact info into this spreadsheet
5
...
You'll need 50 leads per day at a minimum
6
...

Step 2 - Reach out to the leads
1
...

-​ Best for balancing outreach with other commitments
...
​ Phone Call
-​ Slower than email but faster than In Person Outreach
-​ More effective than emails for building connections
...
​ In Person Outreach
-​ Makes the most time and effort
...
​ Subject Line:
-​ [City name] student with question?
2
...

I've done some research on [business type] and have a few ideas that could
be a good fit for your business
...

Would you be willing to have a call or meet sometime in the next few days?
Thanks,
[Your Name]

Phone call outreach
1
...
)"
Hi [Name], my name is [Your Name], and I’m a student here in [City Name]
studying marketing
...
"
2
...
There’s no catch—I
just need to share them as part of my project
...
​ Ask for the Appointment
-​ "Do you have 10 or 15 minutes for a quick call or to meet in person sometime
in the next few days? It’s totally free, and I’d love to hear your thoughts
...
​ Close
-​ If yes -"Great! What time works best for you? Morning or afternoon?"
-​ If no or skeptical -"I completely understand you’re busy
...
Does later this week work better?"
In Person outreach
-​ Pick the best businesses, do your research, and be ready to run a sales call if
needed
1
...
)
2
...
I’m a marketing student here in [City
Name], and I’m working on a class project where I help a local business like
yours with some marketing ideas
...
​ Establish Value
-​ "I did a bit of research on [business type] and came up with a few ideas that I
think could really fit your business
...
"
4
...
​ If They Say Yes
-​ Then proceed to the "Sales Call" you'll learn in the next training videos
6
...
When’s usually a good time for
you during the day?"
How to set up the sales call
1
...

-​ Never call it a sales call to them just call it a sit down, meeting, or call
2
...

-​ If not, do a video call
...

3
...

-​ Send a quick reminder message the day of the call
...

How to prepare before the call
-​ Understand the Customer Buying Journey
...

-​ Research the Industry Best Practices
...
Check competitors’ websites, social media, and ads
...
Look at how the business is
currently marketing online
...

-​ Dial In Your Energy and Appearance
...
Dress
in business causal clothing and make sure your hygiene and grooming is on point
...
​ Establish Rapport
2
...
​ Pick the right marketing solution
4
...
”
-​ Show You’ve Done Your Homework: “I’ve looked into your online presence and done
some initial research
...
”
-​ Transition with Curiosity: “I’d love to hear from you directly to make sure were on the
same page, so I have a few quick questions for you”
-​ Ask the SPIN Questions (Situation, Problem, Implication, Needs/Payoff)
Situation questions
-​ “Who are your ideal customers?”
-​ “What are your top-performing products/services?”
-​ “How do you currently attract new customers?”
-​ "How many new customers are you getting each month?"
-​ "How much do you earn per customer?"
Problem questions
-​ “What is your goal for how many new customers you would like to acquire?”
-​ “What is the biggest challenge you face in getting new customers?”
-​ “Are there areas where you’re losing out on opportunities?”
-​ “What frustrates you most about your current marketing efforts?”
Implication questions
-​ “What happens if you don’t solve this issue?”
-​ “How much revenue do you think you’re missing out on by not reaching more
customers?”
-​ “If this continues, how will it affect your business over the next 6-12
-​ months?”
Needs/Payoff questions
-​ “If we could bring in X more customers a month, how much revenue would you
gain?”
-​ “What opportunities would that extra revenue create for your business?”
-​ “What’s the value of hitting [insert specific goal] for your business?”
Pick the right solution for their goals and situation
-​ Present the Solution (If Ready)
1
...
​ “Based on what you shared, I recommend focusing on [specific solution]
...
”
-​ What If You’re Not Sure?
1
...
End the call confidently:
2
...
Let me take some time to analyze
this further, and I’ll come back with clear recommendations
...
​ “How does [specific day/time] sound for us to reconnect?”

-​

Why Two Calls Can Be Better Than One
...
​ Time to refine your pitch
...
​ Confidence to deliver a polished plan
...
​ Better results for them—and for you
...
”
-​ Keep it simple and focused on results
...

-​ Show them how their customers will experience the new marketing system
-​ If needed, show them how other business in the industry are getting results with the
strategy you're proposing
...
​ Show exactly how your solution delivers results:
2
...
”
-​ Use a Clear Example
1
...
g
...
”
-​ Make the Impact Real
1
...
​ “This is $120,000 in extra annual revenue—how would that change your
business?”
-​ Visualize the Value
1
...
​ Leads → Conversions → Revenue → Growth
...
​ Propose a Win-Win
-​ "I know I offered to do this project for free, and I’m happy to stick to that
...
​ Keep It Low Risk
-​ Frame it as performance-based, so there’s no risk for them
...

3
...

Lay out the next steps - "Ok here's what the next steps are going to look like"

1
...
I'm going to send over some more detailed questions about your
customers, I'll look online and talk to people in your target market"
2
...
​ Review Call - "Then we'll have a quick call to make any refinements until we are on
the same page and are ready to test
...
​ Launch - Then when we've got everything polished and ready we'll get [marketing p]
launched and start measuring results
Handle any questions or objections
1
...
​ What if they don't think I can do it?
-​ Agree with them that you are new to the game
-​ Remind them that they don't have to use your marketing strategy if they don't
like it
-​ Remind them that before the marketing assets are launched, there will be a
revision call to make sure everything has their approval
3
...

-​ There are lots of businesses out there and it's best for you
4
...
​ See it from THEIR perspective
-​ Engage in active listening
-​ See the project through their eyes to align with their needs and expectations
2
...
​ Work with legitimate trustworthy businesses
-​ Only work with businesses that already have product market fit that
customers love
4
...

-​ Give them regular updates on what you're doing so they KNOW you're
helping them win
-​ Create "magic" and sell the dream
-​ Make them feel important
-​ Be a positive ROI for their time and money
This only works when you deliver big results
-​ Cheat with TRW AI tools
-​ Use the Pre-Built Project guides
-​ Get reviews on your copy inside the TRW chats
-​ Hold yourself to a high standard see if you can find holes in your copy
-​ Test your way to success
-​ Stick with it until you win
-​ Watch the remaining lessons on the deeper marketing psychology inside the
Learning Center
Scaling up to 10K+/month asap
-​ The faster you prove yourself on this starter project, the faster you'll be in a position
to hit your first $10k
-​ The second you achieve the big results and your client is excited, collect the case
study
-​ Sell your client on the NEXT big project
-​ Then use your impressive case study to outreach to big businesses and close them
on $2-10k projects ASAP
Example sales call transcript
1
...

How’s everything going for you and the business right now?”
Contractor: “Not bad, but we’ve hit that time of year when leads slow down
...
But it’s great that you’re
thinking ahead
...
Does that
sound good?”
2
...
Can I ask you a few quick questions?”
Contractor: “Sure, go for it
...
”
Copywriting Student: “Got it
...
”
Copywriting Student: “How are you currently attracting new customers? Are you using ads,
referrals, or something else?”
Contractor: “Mostly word of mouth and the occasional social media post
...
On average, how many new customers are you getting each
month?”
Contractor: “Maybe 5 to 10, but it’s inconsistent
...
”
3
...
Now, let’s talk about where you’re looking to
grow
...
”
Copywriting Student: “And what’s the biggest challenge you’re facing in hitting that goal?
What’s holding you back?”
Contractor: “Leads, plain and simple
...
”
Copywriting Student: “Are there areas where you feel like you’re missing opportunities to
attract more customers?”

Contractor: “Yeah, I feel like we should be doing more online, but I don’t know where to
start
...
I never know if I’ll have enough work lined up
...
Presenting the Solution
Copywriting Student: “Thanks for being so upfront
...
Here’s why: we can target homeowners in
your area who are actively searching for roofing services—like ‘roof repair near me’ or ‘roof
replacement [City]
...
”
Contractor: “Interesting
...
When they click, they come straight to you, ready to talk
business
...
”
5
...

-​ If your ad spend is around $2,000 per month, that’s a 40x return on investment
...
That’s why I’m proposing a low-risk way to get started
...
You’ll only cover the
ad spend
...

Sound fair?”
Contractor: “Okay, that sounds pretty good
...
Handling Objections
Contractor: “What if I don’t like the ads you come up with?”
Copywriting Student: “No worries—you’ll have the final say before anything goes live
...
Think of it as
a test drive—you’re in control
...
Closing & Next Steps

Copywriting Student: “Alright, here’s what I’ll do next:
-​ I’ll research your target market and competitors to make sure the ads are
laser-focused
...

-​ Once you’re happy with the ads, we’ll launch the campaign and start tracking the
results
...
Let’s do it
...

Thanks again, [Contractor's Name]
...

1
...

-​ Identify common pain points and motivations for businesses like your prospect
...
Research The Industry
-​ Study competitors' websites, social media, and advertising strategies
...

3
...

-​ Check their social media platforms for engagement and consistency
...

4
...
​ Who are your ideal customers?
2
...
​ How do you currently attract new customers?
4
...
​ How many new customers are you currently getting each month
-​ Problem Questions:
1
...
​ What’s the biggest challenge you face in getting new customers?
-​ Implication Questions:
1
...
​ How much revenue could you be missing out on?
-​ Payoff Questions:
1
...
​ What would hitting your goals mean for your company?
5
...
​ Prepare an opening greeting and conversation starter
...
​ Plan a quick personal connection point to build trust
...
​ Outline questions to understand their needs and goals
...
​ Tailor recommendations based on their specific problems and goals
...
​ Prepare the “project math” to show ROI (use specific numbers if possible)
...
​ Prepare a clear plan for what happens after the call (e
...
, research, drafts,
review, launch)
...
Organize Supporting Materials
-​ Have examples of successful strategies in their industry
...
g
...

7
...

-​ Ensure hygiene and grooming are professional
...

8
...
​ What if they don’t like your idea?
2
...

9
...
​ Prepare to end the call confidently and schedule a follow-up
...
​ Have a timeline ready for when you’ll return with a detailed proposal
...
Test Your Setup
-​ Ensure your video/audio connection is working (if virtual)
...

-​ Keep a notebook or digital tool handy for taking notes during the conversation
...
Out-sell
the competition
...
​ Get people in the market to pay attention to you (instead of other businesses)
2
...
​ Active - High intent
-​ Some people wake up and actively look for solutions to their problems
or ways to meet their desires
2
...
​ Is the value I’m going to get worth the cost?
2
...
​ Do I trust the person/company selling me this product?
Think of these questions as levels
●​ Is the value I’m going to get worth the cost?

○​ Cost: What they’re going to need to “give” in order to get what you’re offering
■​ Price
■​ Effort
■​ Time
■​ Sacrifice
○​ Current feeling of pain/desire: How much they currently want to get what
you’re offering them
●​ Do I believe the product will work?
○​ Certainty threshold: How certain they have to be willing to act
■​ Cost
■​ Personality
■​ Guarantees
○​ Current belief the idea will work: How well they understand your solution and
how certain they are that your idea can actually deliver the value you’ve
promised
■​ Logic
■​ Science or Credible Source
■​ Social Proof
■​ Demonstration of Results
■​ How closely the product/service fits my personal situation
●​ Do I trust the person/company selling me this product?
○​ Trust threshold: How much they need to trust the company/person selling to
them in order to buy
■​ Cost
■​ Personality
○​ Trust in the company/person selling: How much they know, like and trust the
business or person selling to them right now
■​ Familiarity and personal experience with company/person
■​ Social Proof
■​ Other person you trust vouches for them
■​ Primal leadership indicators
■​ Official certification or qualification
Example - Increasing Desire
-​ By connecting a feeling of importance and status with a product
Example - Increasing belief in idea
-​ By backing up claims with a scientific study, the reader is more likely to believe the
product will work
-​ By providing a simple logical explanation, the idea of the product “makes sense” and
the reader’s belief increases
Example - Increasing trust in company
-​ By showing an overwhelming amount of what’s known as “social proof”

Get good at both getting attention and then monetising attention and you can dominate any
market

Funnels
-​ The flow of content and marketing material that businesses use to get attention and
guide people to buy are called funnels
-​ You’re gonna help increase businesses’ sales by either improving their existing
funnels or helping them make new ones
-​ You design your funnel to match the way your market acts online and how they buy
your kind of product
Example funnel - search
-​ Use search engine to find info/solution → click on on best search result → read
content/sales page → buy/CTA
Example funnel - social media
-​ Scroll on feed → see interesting content → check profile → follow → consume
valuable content over time → CTA content that directs to their product/service page
→ buy/CTA
Example funnel - paid ads
-​ Scroll on feed/search → see paid ad → visit sales page → buy/CTA
Example funnel - B2B direct sales funnel
-​ Receive DM/email/cold call → check online presence → book sales call → attend
sales call → buy
Example funnel - Backend email newsletter funnel
-​ Landing page for lead magnet → intro email delivering lead magnet → valuable lead
magnet + CTA → buy
-​ Landing page for lead magnet → intro email delivering lead magnet → valuable
content with soft sell at end → direct CTA email → buy
-​ Landing page for lead magnet → intro email delivering lead magnet → valuable
content with soft sell at end → buy
Map out a “funnel”
-​ Go find a business online
-​ Map out their steps in their customer acquisition funnel on a piece of paper
-​ List out any “moves” they use at each step to grab attention or raise levels from the
“Will they buy?” diagram
Reminder: Your job
-​ We engineer experiences for the reader to:
1
...
​ Then get them to buy/act
-​ We have to plan both the outcome we want, and then the flow the reader needs to go
through to make the objective happen

Scope
-​ Each step along the way of the funnel is its own “mini experience”
-​ One mini-experience hands the reader off to the next mini-experience and then the
next all the way to the end
-​ Your job is to make sure that each of those little pieces together “does its job”
Winner’s writing process
1
...
​ Who am I talking to?
-​ What kind of people are my target audience? What do they want?
3
...
​ What do I want them to do?
-​ What specific actions do I want them to take at the end of this little
experience?
5
...
You
want to clone their best customers
...

-​ Ideally pick the most affluent and most “helped” people you see
But we have so many different kinds of customers
-​ There are often wide variations in “Demographic” qualities, but very little variation in
the “Psychographic” details
-​ Focus on the overlap
What do you need to know about them?
1
...
​ Current painful state
3
...
​ Values, belief and tribal affirmations
-​ Use this google doc template
https://docs
...
com/document/d/1u8hDChmNPgDRgWiG_uOyWVqFMDsVZH54
hDIujaua0l4/edit?tab=t
...
​ Your client’s existing customers and testimonials (interview them if possible)
2
...
​ Talking with anyone you personally know who matches the target market (gold mine)
4
...
​ People oversharing their thoughts and feelings online
-​ YouTube (Comments, “My journey” type videos)
-​ IG, X, Meta groups, Reddit
-​ Other forums
-​ Amazon reviews
-​ Yelp and google business/map reviews
Create an “avatar”
-​ Eventually you’ll create a specific “person” who matches your target market
-​ Can be based on someone you find in your research, can be completely created from
scratch
-​ Should get to the point where you can predict how they are
-​ They sell things not dream outcomes
-​ But most of all, they miss HUGE opportunities to dominate their market
Level 1 - Problem unaware: Catch their attention then reveal hidden problem/need/desire
Level 2 - Problem aware: Call out their problems then offer solution
Level 3 - Solution aware: Call out the known situation then offer product as best form of
solution
Level 4 - Product aware: Buy now, urgency, scarcity, risk reversal, social proof, crank
pain/desire/need etc
...
instagram
...
The specific desire/need you are targeting has not been addressed by
other products and services yet
...
g
...
g
...
They make big claims until their results slow down, and the only
thing they can think of is just make even BIGGER claims
...

Stage 3 - Market tires of claims
-​ The market has seen all the exaggerated claims and doesn't believe them
anymore
...

-​ Best move - Lead with a unique mechanism
-​ E
...
“New “Keto” diet let’s you lose 45 lbs in 6 weeks”
-​ Having an efficient, unique and difficult to copy mechanism is a MAJOR
advantage because it will allow you stay and dominate the market at this stay
and dominate the market at this stage of sophistication
...

Stage 4 - Market tires of your mechanism
-​ Other businesses are using your mechanism so you must show your market
that your version of the mechanism is better than theirs
-​ Best move: Position your version of the mechanism as unique, bigger and
better
-​ E
...
“Keto program with 151 alternative, keto-friendly recipes for all your
favourite ‘cheat’ meals so you never fall off your diet”
-​ Most markets you’ll work in are at stages 4 and 5 of sophistication
Stage 5 - Market is tired of everything
-​ They no longer believe your claims or and all the mechanisms in the market
appear the same
-​ Best move: Several options
...
g
...
g
...
g
...
g
...
Pamper
the customer
...
g
...

-​ Show that it is desirable by others (especially in their tribe)
-​ Demand triggers demand
-​ Make scarcity and urgency plays
-​ Supply is limited, time to act is limited
What is curiosity
-​ An urge to close a knowledge gap around something and valuable
-​ Having a “puzzle piece” missing from complete perfection
-​ Being out of the loop and wanting to get in the loop
-​ Cliffhanger feeling, “I have to see what’s inside/happens next”
-​ Creating an interesting unanswered question in their mind that can only be answered
after they perform the action you want

Humans have undying need to figure things out
-​ We are naturally inquisitive beings
-​ It’s what has allowed us to find valuable breakthroughs in the past
-​ We find a lot of hidden threats and opportunities this way
We add curiosity to every stage of the sales process to drive action
1
...
​ Product page
-​ Tease info/experience that can only be answered by ordering the product
3
...
​ Headline that teases something interesting
-​ You get the promised reward as you continue to read on
2
...
​ The process then continues for the whole page
Using curiosity basically hijacks the dopamine reward cycle
1
...
​ Desired action
3
...
​ Curiosity is sated, trust increases
5
...
​ Something they care about
2
...
​ Allude to the rest of the information and action they need to take
-​ Ideas for growing your business → I have 6 design tweaks for your landing page to
help you get more leads
Curiosity recipe
-​ Also known as hooks, fascinations, or curiosity bullets
-​ How to: How to become a $10k/month copywriter as quickly as possible
-​ Secret to: The secret to writing killer fascinations every time you sit down at your
computer
-​ Why: Why most billionaires start their day in the exact same way
-​ What: What to do if you want to land your first copywriting client in less than 30 days
-​ What NEVER: what NEVER to say on a first date if you actually like the girl
-​ PLUS: PLUS the exact phrase that will make her blush, smile, then fall deeply in love
with you
-​ Number: 7 steps that guarantee you will reach your pushups goal each day
-​ …right? WRONG!: Working smart is what will guarantee your success, right?
WRONG! Why working “smart” will never be enough and what you need to do
instead
...

Single
...

Sneaky: The sneaky headline formula that will “break” your reader’s mind and double
or even triple your sales
Direct benefit: BECOME THE STRONGEST MAN IN YOUR GYM IN 30 DAYS OR
LESS
Specific question: Did you know that 99% of billionaires used the same strategy to
make their first real money?
If… Then…: If you’re tired of falling flat on your face when talking with that beautiful
girl, then you need to learn the 7 questions that will get any girl wildly interested in
you
...
Discover the best (legal) supplement for greater
focus and discipline
...


6 biggest ways to amplify curiosity
1
...
​ Tell them what it IS NOT
-​ Especially if you can tell them what they think it is actually wrong
3
...
​ Paradoxes
-​ Questions you can’t answer, unexplainable phenomenon about the outcome
you want
5
...
​ FOMO
-​ Being part of the “in” group not the “out” group
https://docs
...
com/document/d/12dTqBsB8L-oH8CCAO9v5It2fHbDekDbGDo_7RIO9R
Eg/edit?tab=t
...
ardkfipoqwnv
Why authority and trust are key to the sale
-​ Foundation for belief in product
...
(shortcut for thinking)
-​ Allow you to charge higher prices and keep a customer for longer
-​ Reader wants to avoid being tricked or SOLD
-​ Can give you a significant advantage over competitors

Establish authority
-​ They need to see you as someone worth following and capable of delivering the
desired result
-​ Tribal/primal authority markers
-​ Basic appearance (big, strong, healthy)
-​ Abundant attitude (non-needy attitude)
-​ Confidence (i am in a solid unthreatened position)
-​ Abundant resources
-​ Other people already following this person (social proof)
-​ “I have/am what you want for yourself”
-​ Other indicators
-​ Association with other authorities/celebrities
-​ Credentials from trusted sources
-​ Book, podcast, etc (indicators of superior understanding and attention)
-​ Longevity in the space (been in business for 25 years)
-​ Demonstrated superiority in key metric
-​ Have created the results you want for themselves and others
Build trust
-​ They are always risks to buying and acting
-​ They need to know that their best interests will be respected and met
-​ They need to know they will get what they want and you won’t screw them
How to build trust
-​ They best way is a long mutual history of “trust building interaction”
-​ Establishing this kind of relationship will provide a near unbeatable advantage
in a market
-​ Trust shortcuts
-​ Tiny elements that indicate you are worth trusting… at least a little
-​ Avoiding red flags
Trust building transactions - the path to mega trust
-​ The more positive times through the cycle the higher the trust
-​ Single negative betrayal of trust will do more damage than the good from a single
positive reward of trust
-​ Giving MORE than was promised is a way to hyper-accelerate the increase of trust
-​ I make a promise or recommendation → you decide to trust me and take the action I
recommend → I honour that trust and you get the promised reward (or more) → your
level of trust in me goes up → (process repeats)
Trust shortcuts
-​ Authority/status
-​ Empathy
-​ He understands me and is making his recommendation based off that
understanding
-​ Social proof
-​ Lots of other people have trusted me

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Affinity
-​ He looks like me and is part of my some tribe
Familiarity
-​ Details and time
Referred by another trusted source
-​ The Joe Rogan effect
Making believable claims, backed up with proof
Brutal honesty
time to prompt them to take the desired action
-​ You’ve built up the energy now you need to direct it and release it
CTA best practices
-​ Match the level of CTA to the levels and position in the funnel
-​ If they’re brand new, don't ask for 10K
-​ Usually best to only offer one type of CTA
-​ Too many options will confuse them and they’ll bounce
-​ You might repeat your CTA a couple of times throughout your copy
-​ The first time will catch everyone who is ready, for everyone who doesn’t opt
in, you hit them with more persuasive elements to get them over the edge
-​ Don’t hit them your CTA too soon
-​ Wait until they have hit the correct levels before calling them to action
-​ The lower the “friction” the better
-​ Make the CTA clear and hard to misunderstand
...
2- try and figure this out by
yourself over the next 10 years 3- buy now, get success fast without
heartache
-​ Success or excuses?
-​ “I’ve found that people are either good at making money or making excuses
but you can’t do both pick one
...

-​ Pain → relief cycle
-​ Crank the pain, offer and paint relief via the product, on repeat 2-3 times
-​ Hand hold
-​ Tell them exactly how to buy
...
That’s why we work so hard
...
Flip it
on them
...
Make
them prove themselves to you
...
A
rare move not right for most businesses
What are objections
-​ People have a little internal dialogue going in their brain as they read your copy
-​ Sometimes as they get close to the decision point they will create little obstacles to
the sale in their mind, reasons why they shouldn’t buy/act
-​ You need to demolish these obstacles
Ask yourself
-​ What reasons could they have for NOT buying this product?
-​ What little excuses could they generate to NOT take action here?
-​ What hidden doubts might stop them from doing the right thing?
Most common general objections


including a physical deliverable or an analytical video to highlight the issue and lead into
your offer
...

Identify the gap between their current position and their desired outcome, considering
aspects like their sales funnel and messaging
...

What is your objective for the outreach message
The ultimate goal of outreach messages is to secure a sales call with the potential client
...

The Call to Action (CTA) in your messages should be strategically designed to encourage
them to book a call
...

Utilize different strategies for each follow-up scenario: prompt re-engagement for assumed
busyness and leverage the fear of loss for apparent disinterest
...


How to handle questions and “not interested” replies like a G
Maintain a composed and abundance-minded attitude when handling objections or
questions from potential business partners
...

The objective is to explore potential partnerships, ensuring a mutually beneficial relationship
where your offerings genuinely assist the other business in growing
...

Sending deeply personalized, targeted messages to meticulously selected prospects
maintains professional status and demand
...

Outreach mission
1 - Find a business with the ingredients for success
2 - Come up with a hypothesis of something that could help them achieve their goals
3 - Write a personalized outreach message to them following the principles in the lessons
...

Position yourself as the expert who can assist them in achieving their goals, providing a
clear and specific plan
...


Rapport leads to riches

Begin the call with a friendly greeting and gauge their vibe to foster a comfortable
atmosphere
...

Preferably conduct interactions face-to-face or via a visual medium like Zoom to enhance
connection and trust
...

Ensure personal grooming and hygiene are prioritized be clean, well-dressed, and
presentable
...

“Doctor frame” and important questions
Adopt the "Doctor Frame" by seeking a deep understanding of their situation, goals, and
previous attempts to address issues
...

Utilize both diagnosis and prescription, incorporating "SPIN" (Situation, Problem, Implication,
Need-payoff) questioning

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