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NOTES 4
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 Explain how the police community relations affect the mission and vision of the PNP
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CHAPTER 7
POLICE COMMUNITY RELATIONS
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It is the basic ingredient in effective police community relations
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Civic Action Program- a program which makes the policemen a friend and partner of the people for
progress as well as their defender
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MASSCOM Program- it is designed to influence the opinions emotions, attitudes, and behavior of the public
so that they will behave in a manner beneficial to the police service
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Propaganda- it is the planned use for the public or a mass communication for a public purpose
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Integrated Police Advisory Council- a council that involves local official and the citizenry in the
preservation of peace and order and the promotion of public safety
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A person’s conduct is determined either by what he wants to do, or by what
he is afraid of to do
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Hence, the two processes- enforcement and the development of attitudes favorable to law observance,
cannot be completely separated, with the police free to choose and reject the other, their use is a matter of
judgement varying in degree or emphasis
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Police
effectiveness depends largely upon public support based on the faith of the people in their police
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Public Information Program
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Civic Action Program (CAP)
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The public must have kept well-informed so
that it will understand and appreciate the complexities of police work and the good service the police renders to the
community
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Medium use in Public Information Program
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This is the most practical medium to use in the provinces
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b
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In the cities an in suburbs, printed matters
and audio-visual communication are more effective because of big population which is composed mostly of literate
and sophisticated individual
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Public Relations Program
Every unit from station level up, shall have a Public Relations Officers to look after the public relations aspect
of police work
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The public relations officer shall have evolved conduct a Public Relations Program at promoting better and
closer relations between the police and the public
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It is building a good image thought actual
commendable performance, without inefficiency and corruption
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Duties of Public Relations Officer
The duties of the public relations officer may be divided into four broad categories namely:
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Civic Action Program
Consistent with the facilities at its disposal, all PNP units shall conduct civic action program
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It can range assistance programs in the concept of self-help up to major engineering
projects
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It may initiate if necessary, fund-raising campaign for juvenile delinquents who are being reformed
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He shall encourage residents in his jurisdiction to help in activities designed to enhance economic selfsufficiency by actively participating in the Green Revolution and Food Production campaign of the government
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He shall promote and actively participate in the establishment on small cottage industries with special
attention to the out-of-school youth
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They are considered as servants of the community who depend for the effectiveness of their
functions upon the express which goes of the people
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Policemen should be equipped with a basic knowledge of Mass Com andmust devote time for a “heart-toheart” talk or dialogue with the people, particularly the youth whom he shall strive to mold into useful and lawabiding citizens
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PNP personnel are in good position to conduct Mass Com because of their direct contact with the people
in their respective areas
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MASS COM should be an integral part of police operations because use of force alone can never single
handedly solve the problems of dissidence and lawlessness
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Develop a full media information dissemination style in order to strengthen the bonds of friendship with
the citizenry and broaden public understanding of the PNP
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Keep the public well-informed that the government and the PNP/AFP are after the security and protection
of the populace
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Generate public support for the activities and programs of the PNP/AFP and keep them aware of the need
for the PNP/AFP and the vital role it played in the security and development of the country
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Establish rapport and good working relationship with the media
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Develop a psychological environment whereby the people will readily respond and support government
programs which aimed to established a democratically independent, unified, self-reliant and progressive society
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To maintain and develop the good will and confidence of the community for the police
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To obtain public cooperation and assistance
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To develop public understanding, support and appreciation for the services of the police
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To create broader understanding and sympathy with the problems and needs of the police
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To facilitate law enforcement and law compliance
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To build public opinion in favor of the police
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To achieve the police purpose of preserving the peace, protecting life and property, and the prevention of
crime
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Public Support Must be Maintained – Every policeman shall be worthy of the public’s high trust by doing
his job well and leaving nothing undone through carelessness
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He shall avoid any occasion to humiliate, embarrass,
annoy, or inconvenience any individual
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Public Goodwill Must be Developed - The policeman must be courteous, fair, and quick to assist
individuals in the solution of their problems
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Public Must be Kept Informed - The police must inform the public on the regulations and policies of the
police force and the reason for their adoption
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They are the agency around which the
community often rallies in time of tension and emergency
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They must have
other means of developing and sustaining civic peace
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Crime prevention is generally recognized as an important police function
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The police must take the initiative and show the way – in effect, to assist
the community to meet its responsibility, at the same time hopefully, to improve police-community relations
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Domestic Relations – Consists of a person’s dealing with his family, parents and immediate relatives
with whom he has to have good relationship to deserve a respectable family prestige and community relations
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Neighborhood Relations – Consist of a person’s dealing with neighbors who constitute a vital link to
good reputation in the community
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Community Relations – Consist of a person’s dealings with the citizens of the community, city or
town where a person lives, and his membership or contribution to the civic organization or community associations
in the locality
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Church Relations – Consist of a person’s dealings in the religious congregation or faith where a person
lives, and his membership or contribution to the civic organization or community associations in the locality
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Government Relations – Consist of the dealing which a person makes with the government and its
various instrumentalities
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Eight (8) Categories of Peace Officer’s Professional Public Relations
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Relation with State Prosecutor or Fiscals – Include a peace officer’s duty to cooperate during
preliminary investigations and gatherings of further evidence when so received by the fiscal
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Judicial Relations – Consist of the peace officer’s duties toward the courts when appearing as a witness
and the honesty in testimony
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Governmental Relations – Includes all his dealings with other non-police agencies or offices of the
government, both national and local, in connection with official duties such as request for verifications, coordination,
and whatever help are needed
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No amount of publicity can cover up
inefficiency or poor public service of the police
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Sincerity in serving the public
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Deep conviction in the nobility of the work
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High standard of operations
Integrated Police Advisory Council
In order to involve civil officials and the citizenry in the preservation of peace and order and the promotion
of public safety, there shall be created an advisory council in every level of the command of the PNP
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Local officials
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Representatives of the industrial sector
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Representatives of the agricultural sector
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Representatives of the Youth Sector
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Other civic organization
Functions of the Integrated Police Advisory Council
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Four (4) Principles of Police Community Relations
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Public Resentment must be avoided
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Public must be informed
PNP Vision as per RA 6975
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PNP MISSION STATEMEMT
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Maintain peace and order
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OTHER DEFINITIONS
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