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A
CASE STUDY
On
Submitted in,
the partial fulfillment for the award of degree of
Bachelors in Business Administration
SUBMITTED TO
Manish Sharma
Assistant Professor
SUBMITTED BY
Vikram Kumar Das
BBA V SEM
...
The blessing, help and guidance given by him time to time shall
carry
...
2
CONTENTS
1
...
4
2
...
Case study
...
Problem………
...
Finding………………………………………8
6
...
Conclusion…………………………………
...
Bibliography………………………………
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The name BlackBerry was coined by
the marketing company Lexicon Branding
...
The original BlackBerry devices, the RIM
850 and 857, used the Data TAC network
...
BlackBerry gained
market share in the mobile industry by concentrating on email
...
The original BlackBerry device had a monochrome display
while newer models installed color displays
...
The Storm 1 and Storm 2 include a Sure Type keypad for
typing
...
The track wheel was replaced by the trackball with the
introduction of the Pearl series which allowed 4-way scrolling
...
Models made to use iDEN networks such as
Nextel and Mike also incorporate a push-to-talk (PTT) feature, similar to
a two-way radio
...
Both models consist of touch
screens: the Z10 features an all-touch design and the Q10 combines a
QWERTY keyboard with touch screen features
...
John Chen
2
...
Its smartphones handle mobile voice, e-mail, and text
messaging, as well as Internet access and multimedia applications
...
In addition to hardware sales,
BlackBerry generates revenue from network access fees and software
licensing fees
...
BlackBerry devices are offered by wireless network
operators including AT&T Mobility, T-Mobile USA, and Verizon
Wireless
...
5
CASE STUDY…
Blackberry posts $4
...
9m smartphones in the quarter
compared to 3
...
BlackBerry has entered into a 5 year partnership with
Foxconn - known for its manufacturing contract work on
Apple's iPhones and iPads
...
4 billion loss in the third quarter ended November 30,
hit
hard
by
poor
response
to
its
mobile
devices
...
"GAAP loss from continuing operations for the quarter was USD 4
...
This compares with a GAAP loss from continuing operations of
USD 965 million in the prior quarter, and GAAP income from
6
continuing operations of USD 14 million in the same quarter last year,"
BlackBerry said in a statement
...
Foxconn, known for its manufacturing contract work on Apple's iPhones
and iPads, will jointly design and manufacture some BlackBerry devices
and manage inventory of the devices
...
Apps
...
2
...
3
...
8
FINDINGS
1
...
2
...
3
...
4
...
5
...
6
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9
SOLUTION/SUGGESTION
1
...
2
...
3
...
4
...
5
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6
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10
CONCLUSION
1
...
2
...
Using process is too difficult in comparison to other android
phone
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And it’s a whole plastic cover so customers are scaring about the
phone may it can break after connect the hare core
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5 years partnership with the Foxconn which is effected to the
market share
...
Blackberry basically got the loss its one most reason {to make the
high price of a product}
...
Newspaper (the times of India)
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Internet
...
Personal websites
...
13