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PROJECT REPORT
ON
TATA NANO
SUBMITTED TO
Submitted by
Pro
...
Manisha Diwedi
Vikram Kumar
Amity university jaipur
MBA 4th Semester
Enrolment No
...
MB110003
1
AcsKNOWLEDGMENT
1
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3
...
5
...
7
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After
years of dominating the commercial vehicle market in India,
Tata Motorsentered the passenger vehicle market in1991 by
launching the Tata Sierra, a multi utility vehicle
...
Tata launched the
Indica in 1998, the first fully indigenous India
passenger car
...
A newer version of the car, namedIndica
V2, was a major improvement over the previous version
andquickly became a mass-favourite
...
The success ofIndica played a key role in the growth
of Tata Motors
...
[8]On 27 September 2004, Tata Motors rang the
opening bell at theNew York Stock Exchange (NYSE) to
mark the listing of TataMotors
...
[10] Tata Motors continued
its market area expansion through the introduction of new
products
such as buses (Starbus& Globus, jointly developed with
subsidiary Hispano Carrocera) and trucks (Novus,jointly
developed with subsidiary Tata Daewoo)
...
[11]In
2008, Tata Motors acquired the British car maker Jaguar Land
Rover, manufacturer of the Jaguar, LandRover and Daimler
luxury car brands, from Ford Motor Company
...
Debuting inSouth Korea, South Africa,
the SAARC countries and the Middle-East by the end of
2009
...
[17]In 2010, Tata Motors acquired an 80% stake in the
Italian design and engineering company Trilix for
€1
...
The acquisition formed part of the company's
plan to enhance its styling and design capabilities
...
[19]In 2013, Tata Motors
announced it will sell in India, the first vehicle in the world to
run on compressed air(engines designed by the French
company MDI) and dubbed "Mini CAT"
...
The purchase price of this no frills auto
was brought down by dispensing with most nonessential
features, reducing the amount of steel used in its construction,
and relying on low cost Indian labourThe introduction of the
Nano received much media attention due to its low price
...
8 in)
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0 in )
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R
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Tata ,Headquarters Mumbai, Maharashtra, India[1]
Area served Worldwide Key people Ratan Tata (Chairman
Emeritus)[2] Cyrus Pallonji Mistry (Chairman), Karl Slym
(Managing Director) [3] Ravi KantProducts
AutomobilesCommercial vehicles Automotive parts Services
Vehicle leasing Vehicle serviceRevenue US$ 34
...
06 billion (2012)[4] Profit
US$ 2
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05 billion
(2012)[4] Total equity US$ 6
...
7 billion) in 2012-13
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It is also the world's fifth largest
truck manufacturer and fourth largest bus manufacturer
...
"
6
Problem IN NANO CAR
1
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03
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One unit of the ultimate entry-level car reportedly burst into
flames while being driven in Mumbai
...
Indian Autos
Blog reports that the biker furiously pointed to the rear of the car, which
was apparently in flames
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"The engine was behind me and I did not realise that the car was
on fire
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Firefighters
successfully extinguished the flames, and police in the city have begun
an investigation
...
However, stories of other Nanos have recently
surfaced about smoke emerging from the car's steering column, wheel
bearings that spike in temperature, and general overheating
...
Owners of the original
Abarth 500 had to use a stick to keep the trunk propped open to keep the
car from overheating Its is internal problem
EXTERNAL PROBLEM ; Structure not design well and looking bad than car
models,not compertale according draving
...
Problem related to sales
Despite launching several aggressive marketing, finance, sales and
distribution techniques, demand for the low-cost car Tata Nano
has failed to live up to targets set by Tata Motors, India's biggest
auto maker
...
Over the previous two months Nano sales have nearly halved to
8,712 units as against 16,704 recorded in the corresponding two
months previous year
...
After launching zero down payment subsidised finance schemes
with discounts, two-wheeler exchange arrangements, extended
warranty programmes and opening of Nano dedicated kiosks
across the country, demand for the car remains far below than the
targeted monthly run rate of around 12,000-15,000 units
announced by the company earlier
...
Carl Peter-Forster, managing director and group chief executive,
Tata Motors said, "We have a very satisfied set of customers owing
the Nano which means there is nothing wrong with the product
...
"
8
While the present slowdown in demand for personal vehicles
hasn't helped demand of compact hatchbacks, Nano has taken the
strongest hit
...
While the Nano continues to be available through 620 dealers
across several states in addition to dedicated Nano kiosks and
mobile display units, the company is aiming to step up its drive
through the hinterlands to spruce sales
...
There can be an electric version of the Nano
...
"
Among the variants which Tata Motors plans to launch in the
course of time will be the much anticipated diesel variant
...
Although the diesel Nano is expected to cost no
less than Rs 200,000 (ex-showroom), it will be the most fuelefficient car on Indian roads sporting one of the smallest diesel
engines in the world
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53 lakh (ex-showroom, Mumbai) and returns a mileage of
around 23kms/litre
...
9
RESEARCH METHODOLOGY
Methodology
Research methodology is the systematic,
theoretical analysis of the methods applied to a field of study, or
the theoretical analysis of the body of methods and principles
associated with a branch of knowledge
...
[1]
A Methodology does not set out to provide solutions but offers the
theoretical underpinning for understanding which method, set of
methods or so called “best practices” can be applied to a specific
case
...
10
DATA ANALYSIS
1
...
On the basis of the findings of the
investigation, conducted by a 20-member internal team and an independent forensic
expert, Tata Motors assures all customers that the Tata Nano is a safe car, with a
robust design and state-of-the-art components
...
This further establishes the conclusion that the Tata Nano’s design is robust
...
In the incident of the second car in
Gujarat’s Anand district in April 2010, which was being delivered to a dealership,
there was evidence of a ruptured fuel line
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The company has, notwithstanding, decided that it will allay any concerns
by owners by inspecting all cars with customers and, where necessary, add additional
protection to ensure the car’s safety
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These inspections would be provided free of cost to the customers
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Before launch, the Tata Nano was validated with more than 300 prototypes which
covered more than 2 million km of safe operation in all conditions
...
sales
Despite launching several aggressive marketing, finance, sales
and distribution techniques, demand for the low-cost car Tata
Nano has failed to live up to targets set by Tata Motors, India's
biggest auto maker
...
Over the
previous two months Nano sales have nearly halved to 8,712
units as against 16,704 recorded in the corresponding two months
previous year
...
After launching zero down payment subsidised finance schemes
with discounts, two-wheeler exchange arrangements, extended
warranty programmes and opening of Nano dedicated kiosks
across the country, demand for the car remains far below than the
targeted monthly run rate of around 12,000-15,000 units
announced by the company earlier
...
Carl Peter-Forster, managing director and group chief executive,
Tata Motors said, “We have a very satisfied set of customers
owing the Nano which means there is nothing wrong with the
product
...
”
12
While the present slowdown in demand for personal vehicles
hasn’t helped demand of compact hatchbacks, Nano has taken
the strongest hit
...
7
lakh even while Ford’s distribution strength is one-third the size of
Tata Motors
...
Nano has been successful in making its own class
...
Though it won’t be a direct rival but will be closely priced to the Nano
...
A lot of dust would be set free in the forthcoming 2012 Auto Expo
to be held in Delhi
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The good news is that Tata Motors has not changed the price and has
maintained it as it was
...
We hope such upgrades are often part of the Nano and the Tata Nano
diesel is not a distant dream
...
DESIGN:The journey of the Nano for Tata Motors has been indeed a very
interesting one till date with the company always scratching its head and
coming up with new innovative ways to sell the product in the market
...
Many people didn’t like the looks of the car at
all and this seemed to have also affected the sales of the car to some
extent
...
Tata Motors recently announced that they have approved to
send one Nano vehicle to one of the premier design institutes of India,
the National Institute of Design (NID) for the students to look into the
styling aspect of the car and come up with suggestions on redesigning
the whole model
...
Pradyumma, the Director of NID said that the institute had
approached the company to work on the design of the Nano in the event
of constantly declining sales figures and the company agreed to their
proposal
...
5 lakh per year
...
The design institute also plans to get into a tie up with the
company which will be beneficial for both the companies
...
SALES: Top 10 Ideas for Improving Sales Performance
1
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2
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"Raising the
bar" must be the primary objective of sales and service
leadership
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Sales Process - Documenting your sales methodology and Best
Practices both for salespeople and sales managers provides a
“Framework of Excellence” for improving your selling system
...
4
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If you want to change selling
behaviors, actively engage your people in the solution
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5
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Without clear expectations for activity and performance, sales
improvement efforts seldom hit the mark
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Support Systems including activity scorecards, technology,
pipeline forecasting, territory plans, lead generation and strategy
worksheets provide the tools to implement change
...
16
7
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Coaches are the catalysts of team and individual effectiveness
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8
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It must be a core
practice, consistently applied and customized to fit your
organization
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Compensation and recognition practices must be aligned to
strategy
...
10
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Its focus is indispensable, and everyone in the organization must
take ownership for their role in adding value and enhancing the
customer experience